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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Your Journey to Business Success

Your Journey to Business Success

Over the years I’ve made it a point to observe why some people make it big while others just get by. What personal characteristics set them above the crowd? I finally figured it out: they all seemed to have true grit, that fierce determination to succeed. I want to share some of my findings, so you too can obtain the same passion it takes to succeed. This is part one of my journey to success series, where I show you the key personal growth characteristics [Click here to read full article...]

Jon2019-09-20T10:32:21-07:00May 19th, 2019|

Happy Mother’s Day!

Happy Mother’s Day!

“To the world you might be one person, but to one person you might be the world.” — Anonymous My message is dedicated to all the mothers who work in the beauty profession. As a hairdresser, educator, and salon owner, I certainly understand the sacrifices you make daily in trying to earn a better living for yourself and your family. Trying to be a wife, a mother, or a single mother working to help yourself and family to a better life is truly inspiring to [Click here to read full article...]

Jon2019-05-30T10:13:04-07:00May 12th, 2019|

My Story by Jon Gonzales

My Story by Jon Gonzales

Who is Jon Gonzales? Many of you are probably wondering why I am telling you my story; it is not because I have an ego, it is because I want you to learn from my failures and successes. I want to share my 45 year journey with all my colleagues who are working and struggling to earn a very good living as well as helping our new generation of newcomers reach higher levels of excellence in the beauty profession. Learning by trial and error is [Click here to read full article...]

Jon2019-10-09T15:56:08-07:00May 5th, 2019|

Tough Love Message from Jon Gonzales

I want to thank all my followers for your support. As many of you know I was able to retire financially independent and debt free. I tell you this not to brag; at my age I have no ego. My hope is that this message will give those of you who may be struggling to earn a good living, inspiration to never give up on your dreams. Anything is possible if you believe. If I can do it, so can you. My retirement has given [Click here to read full article...]

Jon2019-08-18T19:31:58-07:00April 28th, 2019|

How to Raise Prices

How to Raise Prices

“People do not mind paying a little more if you exceed their expectations.” Jon Gonzales Salon owners, like business owners across all industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and the cost of living. Far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising, profits will continue to drop. The bottom line we must raise our prices. But before we raise [Click here to read full article...]

Jon2019-05-30T10:14:00-07:00April 21st, 2019|

How to Grow Your Business

How to Grow Your Business

As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases, new labor laws and the uncertain growing business challenges. A trial and error approach to finding solutions to these growing obstacles are too costly. Another factor that is causing more financial strain on small business owners and and your team is the rising costs of living. Despite these coming challenges I feel well managed salons will prosper, provided they develop a [Click here to read full article...]

Jon2019-05-30T10:14:16-07:00April 14th, 2019|

Financial Planning for Hairdressers

Financial Planning For Your Future –Starts Here I think you’ll all agree that the cost of living keeps escalating, just fill up your car at a local gas station if you don’t believe me. In the newspapers you read everyday about the solvency of social security. They’ll probably extend your retirement age to 70, before you can claim social security benefits. Another big obstacle that’s confronting hairdressers is the rising costs of medical insurance. Let this serve as a warning sign [Click here to read full article...]

Jon2019-01-24T09:29:06-08:00March 31st, 2019|

Why Are So Many Salons Failing?

Why are so many salons failing? The purpose of this article is to help stop the bleeding among salon/spa owners who are struggling to survive and grow a profitable business. Many studies tell us only about 5% of salons make it past 7 years. This need not happen to you. I will share some of the challenges and obstacles salon owners are facing in 2019. Sadly, there is a very dark side to our profession. We have to ask the question: why is occurring this? [Click here to read full article...]

Jon2022-08-03T19:01:50-07:00March 31st, 2019|

Incentives for Improving Staff Performance

Improving staff performance will be one of your biggest challenges towards building a successful and profitable business. Our business is such that we must rely heavily on the performance and productivity of our staff. As leader of your team, you must inspire, motivate, and take your team to a higher level by showing them how to succeed. Improved profits will be your reward. Excellence does start at the top. Here are a few tips that will help you take tour team to a higher [Click here to read full article...]

Jon2019-12-17T14:55:28-08:00March 24th, 2019|

Salon Owners Summit conference Cruise

“Salon Owners Learning from Salon Owners” Hosted by Jon Gonzales President of Hairdresser Career Development Systems The purpose of this Salon Owner’s Summit Conference cruise to the Eastern Caribbean is to open a forum and form a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. You will have an opportunity to voice your concerns in round table discussions of topics with other salon owners that are affecting your businesses. [Click here to read full article...]

Jon2019-03-11T09:59:39-07:00February 3rd, 2019|

Salon Owners Summit Conference Cruise Itinerary

Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of this Salon Owner’s Summit Conference Cruise to the Eastern Caribbean is to open a forum and form a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. You will have an opportunity to voice your concerns in round table discussions of topics with other salon owners that are affecting your businesses. Salon owners sharing their vast real world [Click here to read full article...]

Jon2019-02-03T11:57:53-08:00February 3rd, 2019|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge." Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

Jon2019-12-17T15:03:30-08:00January 27th, 2019|

Reasons to Join Our Cruise

Join us for our 7 day salon owners Summit Conference Cruise Our upcoming 7 day cruise and conference will be all about you and your business seeking solutions that will help you meet and overcome the many challenges occurring within our business. Here are a few reasons you should join us: Take a Break --- this will be an excellent time for rest, relaxation, fun, and education. Time to take a vacation in the Caribbean. Don't worry your business will still be there when you [Click here to read full article...]

Jon2019-01-13T11:54:37-08:00January 13th, 2019|

Message from Jon Gonzales

Beginning March24, 2019 I will not be posting my weekly blogs posts, business and success tips, and inspirational quotes, due to time restraints and the holidays. I will resume my informative resources and tips and blog posts on March 24, 2019. As we are enter the holiday season, I want to spend time with my family, finish my new web site, write fresh educational content, finish writing 2 new books and premiere my digital University of Educational Excellence for Beauty Professionals. I also want to [Click here to read full article...]

Jon2019-01-18T11:50:19-08:00December 23rd, 2018|

Tips on Growing Your Salon in 2019

Tips on Growing Your Salon in 2019

As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases, new labor laws, minimum wage and overtime mandates, and more. These and other new laws will make your challenges even greater in 2019. Two other factors causing more challenges facing salon owners and their workers will be rising business costs and the cost cost of living for both salon owners and their workers. Despite these challenges I feel well managed salons [Click here to read full article...]

Jon2018-12-09T11:09:14-08:00December 9th, 2018|

A Hairdressers Guide to Excellence

Your Personal Mentor & Coach, On Call - 24/7! “A Hairdressers Guide To Excellence!” The One Educational and Motivational CD You Simply Must Own! The Personal Growth Tutoring Guide For Business Minded Hairdressers Dear Hairdressing Professional, Do you ever feel lost in your career path at times? Are your earnings staying ahead of your income? Are you stuck in a rut, and just can’t seem to get motivated? Does your enthusiasm lag behind your goals [Click here to read full article...]

Jon2018-12-04T10:12:00-08:00December 4th, 2018|

Tough Love by Jon Gonzales

As many of you are aware, the beauty profession has changed dramatically. Finding answers to the many challenges of salon ownership is getting tougher in a changing job market. Most owners are working long hours behind the chair leaving very little time to becoming astute business men and women and promote their business. Finding time to address your challenges is a challenge in itself. Beyond the Glitter and Hype of the Beauty Profession. We as professionals have no voice or time in combating the [Click here to read full article...]

Jon2019-12-17T15:22:26-08:00December 2nd, 2018|

Developing Your Competitive Edge

Developing Your Competitive Edge

competitive edge Developing Your Competitive Edge. Adapting to change and gaining that all important competitive edge will help your salon standout in your community. Innovation, new ideas and new marketing concepts will set you apart from your competition. It’s no secret that the beauty industry has changed and needs educational reform,unfortunately most education in the industry is promoted by the the product companies promoting their products. Sadly many salons who are not adapting to change and a competitive business climate will fail because [Click here to read full article...]

Jon2018-11-27T18:15:46-08:00November 25th, 2018|

Salon Owners’ Caribbean Summit

Salon Owners’ Caribbean Summit

“Salon Owners Learning from Salon Owners” - Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of our Caribbean Salon Owners' Summit Conference is to address and create a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession and our standard of living. You will have an opportunity to voice your concerns,offer your suggestions, and learn from fellow salon owners in round table discussions on topics that are affecting your businesses. Salon owners [Click here to read full article...]

Jon2018-11-18T09:52:46-08:00November 18th, 2018|

How to Raise Prices

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations." Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

Jon2018-11-05T11:46:30-08:00November 4th, 2018|

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