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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Raising Prices

Raising Prices

Salon owners are struggling to make a profit and combat rising business costs in this tough and competitive economy. Unfortunately, far too many salon owners are trying to find solutions to these challenges by trial and error. Many salon owners have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting stations just to survive. While the cost of living and business will continue to rise, salon owners will have to find ways to [Click here to read full article...]

Jon2018-04-19T16:23:38-07:00April 22nd, 2018|

Crafting Your Employee Handbook

The key to employee training begins with your employee handbook. As our economy struggles, salon/spa owners are being stymied by government regulations that make it difficult and challenging to own a small and profitable business. Compounding the many challenges salon owners face is how to avoid turnover and improving staff performance and productivity. You can avoid a lot of hardship and protect your rights as an employer, as well as protecting the rights of your employees, by drafting a well thought-out employee handbook. How can [Click here to read full article...]

Jon2018-04-15T10:10:13-07:00April 15th, 2018|

New Salon Owner Alliance Network

You are invited to be part of our new grass roots movement of like-minded salon owners/spa owners who want our voices heard. Our goal is to form a united voice towards finding solutions to the many deep-rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. Far too many of our salon owners are struggling to stay in business. Price wars, recruitment wars, lack of a code of ethics, rent wars, and the list goes on and on. Now [Click here to read full article...]

Jon2018-04-08T07:43:48-07:00April 8th, 2018|

Facing Business Challenges with Confidence

Confidence can be hard to find. The daily pressures of owning a growing business, balancing your personal life, and raising your standard of living can be daunting especially in today’s business environment. Do you sometimes feel overwhelmed? Does your business manage you, rather than you managing your business? Are your salon profits increasing? Are your staff out of control? These are just some of the questions many salon owners face daily in trying to grow their business. Owners must wear many hats in trying to [Click here to read full article...]

Jon2018-04-01T09:53:12-07:00April 1st, 2018|

Improving Salon Staff Performance & Productivity

Improving Salon Staff Performance & Productivity

Increasing salon staff’s performance and productivity is crucial for any salon's survival. The best way to go about it is by implementing a Benefits & Rewards Compensation System, a reward program within your salon. Before creating such a system, first review your salon goals and objectives---ensure they are clearly defined---and then prioritize your real needs. You must also evaluate your profit and loss statement to see if you can afford to create a rewards program. Once you're sure you can afford one, create an excellent [Click here to read full article...]

Jon2018-03-25T09:24:12-07:00March 25th, 2018|

Straight Talk from Jon Gonzales

Straight Talk from Jon Gonzales

In the world of the beauty industry, it's hard to find some honest straight talk. So often, the glamour of our industry masks the difficulties we face in the workplace every day. That's why I'd like to help. I’m here to share my 40 years experience as a hairdresser, salon owner, and educator and give you the straight talk about what's wrong and what we can do to fix it. I hope to help you identify your business challenges and find solutions to the many [Click here to read full article...]

Jon2018-08-28T00:22:40-07:00March 18th, 2018|

Salon Owners Summit Conference Cruise

Salon Owners Summit Conference Cruise

Join us at our 2019 Salon Owners Summit Cruise Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price, commission wars, [Click here to read full article...]

Jon2018-10-02T09:59:02-07:00March 11th, 2018|

HCDS is Back! Special Announcement for 2018-2019

HCDS is Back! Special Announcement for 2018-2019

I hope you had a good holiday season and a great start to 2018. As you know, I suspended all my blog posts and tips in an effort to add new educational content as well as build a new website. I'm pleased to announce that I will be resuming my business tips for salon owners, personal development tips and success tips for hairdressers, and student and teacher tips on March 12th. Be sure to follow me on Facebook, Twitter or LinkedIn so you don't miss [Click here to read full article...]

Jon2018-03-02T06:26:41-08:00March 4th, 2018|

A Compensation Reward Systems

Compensation Rewards System - Incentives for Improving Staff Performance and Productivity Our business is such that we must rely on the performance, productivity and stability of our staff to reach higher levels of excellence. There are many ways to improving staff performance and productivity, which salon owners must do if they wish to encourage their staff to continue performing at their absolute best. And one of the best ways is providing a reward system for peak performers. But before you develop a compensation rewards system, [Click here to read full article...]

Jon2017-11-11T10:07:35-08:00January 20th, 2018|

Educational Reform , a New Beginning.

A New Beginning, a Time for Change In today's tough and changing business climate, salon owners have no voice and time addressing the lack of quality education and resources affecting their salons. ((90% of our education is focused on the needs of special interest groups.) It's time to demand educational reform.If we are to raise prices and raise our standard of living, we must raise the standard of educational excellence. It’s no secret that the beauty industry needs educational reform. Sadly many salons will fail [Click here to read full article...]

Jon2019-01-18T11:54:46-08:00December 22nd, 2017|

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will resume on March 11th, 2018. As many of you know, I was able to retire financially independent and debt free. Along the way I had to find solutions to overcome [Click here to read full article...]

Jon2018-01-24T09:18:00-08:00December 3rd, 2017|

Staff Pirating is Bad Business

Over the years many of my staff would receive recruitment letters offering higher commissions, booth rental options, suites, and other incentives if they'd leave my salon to join this new one. Everybody on my staff received these "Dear Professional" letters at one time or another. These letters announced salon expansions and advertised open positions for stylists and, but are nothing more than a headhunter's attempt to snare employees and clientele from another business. The letters would tell my employees that they should be keeping more [Click here to read full article...]

Jon2017-11-26T10:03:20-08:00November 26th, 2017|

Overcoming Burnout

Building and growing a hairdressing career or owning a salon/spa can be daunting. Balancing your personal, professional and financial development can cause a series of peaks and balances which can easily lead to feeling a major burnout. In trying to seek a better life for ourselves and our families, we sometimes run into road blocks or just suffer from burnout from time to time. Owning your own salon can be extremely challenging. Some handle burnout better than others, but everyone will need to meet the [Click here to read full article...]

Jon2017-11-11T10:08:30-08:00November 26th, 2017|

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff and management. It all starts with [Click here to read full article...]

Jon2017-11-19T09:23:43-08:00November 19th, 2017|

Guidelines for Improving Business

In today’s tough economy improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team, it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for the people that work for you. The following [Click here to read full article...]

Jon2017-11-11T10:22:58-08:00November 12th, 2017|

It’s Time to Speak Out!

After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author, motivational speaker on personal growth and development , I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole.I know many of my colleagues feel the same way. Below are just some of the challenges that salon owners face in building their businesses. Before we [Click here to read full article...]

Jon2018-02-21T13:43:57-08:00November 5th, 2017|

The Cloud of Business Instability: Beware of Staff Turnover

The Cloud of Business Instability: Beware of Staff Turnover

A cloud hangs over the heads of all salon owners. One of your biggest business challenges owning a successful and profitable salon will depend on your ability to avoid staff turnover and business instability. In today's changing and volatile business environment, staff turnover will always be a great challenge to salon owners.The cost and time to find a quality replacement is just to costly. There are many things you can do to combat this growing challenge. You can start by creating conditions that fosters staff [Click here to read full article...]

Jon2017-10-22T09:27:53-07:00October 22nd, 2017|

Winning Back Lost Customers

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

Jon2018-06-26T10:24:47-07:00October 15th, 2017|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

Jon2018-04-05T15:50:21-07:00October 8th, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

Jon2017-10-01T00:01:51-07:00October 1st, 2017|

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