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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Combating Burnout

Combating Burnout

"Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

Jon2017-09-23T11:41:12-07:00September 24th, 2017|

Overcoming Time Restraints

Overcoming Time Restraints

"Improve your time and your time will improve your efforts. - Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability [Click here to read full article...]

Jon2017-09-16T23:23:48-07:00September 17th, 2017|

Building Customer Loyalty to Your Business

Building Customer Loyalty to Your Business

"Building customer loyalty to your business will require a powerful communication strategy with your customers." - Jon Gonzales What sets one's salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high priority. Sadly, many salons and hairdressers take their loyal customers for granted and fail to bond with their customers by developing strong personal relationships with them. This kind of behavior [Click here to read full article...]

Jon2017-09-10T12:00:34-07:00September 10th, 2017|

Conquering Your Breaking Point

Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point "Face your challenges head on with self confidence!" - Jon Gonzales Does this sometimes sound familiar? You're booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement from your accountant telling you your cash flow is in the negative. Another one of your hairdressers is late for work. You’ve just found out a disgruntled ex-hairdresser [Click here to read full article...]

Jon2022-04-12T08:37:38-07:00September 3rd, 2017|

Your Road to Financial Independence

Your Road to Financial Independence

There are plenty of ways to get ahead financially. The first is so basic I'm almost embarrassed to say it: spend less than you earn -- Jon Gonzales The purpose of writing this blog on this topic is to call your attention to get you started on planning your financial security and financial future. I know most people in our profession will not think this post is interesting, and will ignore this post. In my opinion this information will prove invaluable over time. This is [Click here to read full article...]

Jon2018-08-28T00:29:36-07:00August 13th, 2017|

Hiring Mistakes You Must Avoid

"A trial and error approach to team building is just too costly." - Jon Gonzales The biggest mistake a salon owner can make is hiring the wrong person to add to your team. The inability to hire and keep the right staff--a team that shares your vision, goals, and quality control standards--is one of the leading causes of salon failure. No business can continue to grow and remain profitable without a winning team and the constant threat of staff turnover. It’s difficult enough finding committed [Click here to read full article...]

Jon2017-08-06T11:39:04-07:00August 6th, 2017|

Salon Owners Must Speak Out!

Salon Owners Must Speak Out!

" There are no rules here,we as salon owners must speak out" - Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, salon owners and our profession as a whole. Although I am expressing my own views, I know many of my colleagues share these same views. Far too many salon owners [Click here to read full article...]

Jon2022-04-12T08:37:38-07:00July 30th, 2017|

How to Maximize Your Own Personal Growth and Development

How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny" Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

Jon2017-07-23T11:16:34-07:00July 23rd, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

Jon2022-04-12T08:37:38-07:00July 16th, 2017|

How to Measure Your Success and Happiness

How to Measure Your Success and Happiness

"Don't measure yourself by what you have accomplished.but by what you should have accomplished." - John Wooden People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping and impacting the lives of others. Of course we [Click here to read full article...]

Jon2017-07-02T11:09:29-07:00July 2nd, 2017|

Profit is Not a Dirty Word!

There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Many hairdressers do not understand the business need for profit in order that a business can stay in business and save jobs. Sadly many hairdressers think that owners are greedy. I am writing this blog post to help bridge the gap between hairdressers and management to better understand why a business has to be profitable to survive and prosper in order to save jobs. How the owner dare make [Click here to read full article...]

Jon2017-06-15T11:03:16-07:00June 18th, 2017|

Finding Quality and Affordable Education

Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

Jon2018-06-30T22:35:57-07:00June 11th, 2017|

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more difficult. Salon owners are struggling to find well trained professionals who are capable of meeting and exceeding higher levels of excellence in meeting high job market and consumer demands without [Click here to read full article...]

Jon2017-10-14T09:26:43-07:00May 28th, 2017|

Building Customer Loyalty

Customer loyalty is paramount to maintaining your salon's business in our day and age. Most clients never complain when they are unhappy patronizing a business. If they dislike a particular service or the way they were treated at your salon, they probably won’t tell you---they’ll simply go to another salon. A recent study showed that 96 percent of people who patronize a business never complain when dissatisfied, and 91 percent of those 96 just never return. Customer loss affects your entire team and the growth [Click here to read full article...]

Jon2017-05-19T20:20:15-07:00May 21st, 2017|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It's difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are are being offered suite rentals, or the options of entering into booth rental. No salon can maintain continued growth and profitability with a constant merry go round of staff instability [Click here to read full article...]

Jon2018-10-03T07:22:31-07:00April 30th, 2017|

The Coming Storm

A storm is growing for salon owners. Are you prepared? There's a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to the many challenges, changes, and obstacles facing salon owners, hairdressers, and beauty professionals . Times are tough, and [Click here to read full article...]

Jon2017-04-23T12:08:48-07:00April 23rd, 2017|

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let's talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building---it's just too costly! By building your team to perfection, you will ensure your salon continues keeping customers. Educate Your Staff --- Invest in your salon’s greatest profit potential by educating your staff. [Click here to read full article...]

Jon2017-04-15T11:13:48-07:00April 16th, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

Jon2017-04-09T06:49:06-07:00April 9th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

Jon2017-04-02T07:43:52-07:00April 2nd, 2017|

Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs rise, the margin of profitability keeps getting lower. The growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills on [Click here to read full article...]

Jon2017-03-28T00:47:32-07:00March 26th, 2017|

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