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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Why Salons Fail

This past year has been a very difficult year for many salon owners. Sadly, far too many salons have failed while many more will continue to struggle. Unfortunately, 2018 -2019 shapes up to be an even more challenging year as business costs and the high cost of living continues to rise. new labor laws and minimum wage and overtime pay will also cause a lot of hardships as well . It may seem out of your hands, but let me assure you ,there's more [Click here to read full article...]

Jon2021-09-30T12:14:59-07:00June 10th, 2018|

Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

Jon2018-05-28T21:34:43-07:00June 3rd, 2018|

Cheat Sheet to Owning a Successful Business

Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly. You don't have the time, energy, or money to be making mistakes. Trying to run a profitable business and adapting to the many changes occurring within our profession is crucial to survive. The following steps will help you meet the growing challenges of salon ownership. Be sure to review my cheat sheet to owning a successful business.Don't make salon ownership so complicated. Follow this cheat [Click here to read full article...]

Jon2019-12-17T15:54:41-08:00May 27th, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

Jon2018-05-20T10:55:38-07:00May 20th, 2018|

Profit is Not a Dirty Word

Sadly, many hairdressers feel that salon owners are greedy. Online I read countless comments of hairdressers claiming owner make a profit at their expense. That owners keep half of what hairdressers earn, that they drive around in fancy cars while you struggle to pay rent. These types of comments are rampant within the beauty industry. Perhaps these are some of the reasons why the standard of living for hairdressers are so low. Turnover and business instability is destroying our standard of living. There is a [Click here to read full article...]

Jon2018-05-06T10:17:27-07:00May 6th, 2018|

Experienced vs. Inexperienced Hairdressers, Who to Hire?

Making your hiring decisions will be one of your most important decisions when adding a new member to your your championship team as a salon owner. Choosing between experienced vs. inexperienced hairdressers will be an critical decision for your business. Selecting committed professionals will depend on finding people who share your vision, goals, and quality control standards will be a key management skill. A hit and miss approach to hiring a new member to your team is just too costly. Below are some of the [Click here to read full article...]

Jon2018-12-03T11:51:09-08:00April 29th, 2018|

Raising Prices

Raising Prices

Salon owners are struggling to make a profit and combat rising business costs in this tough and competitive economy. Unfortunately, far too many salon owners are trying to find solutions to these challenges by trial and error. Many salon owners have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting stations just to survive. While the cost of living and business will continue to rise, salon owners will have to find ways to [Click here to read full article...]

Jon2018-04-19T16:23:38-07:00April 22nd, 2018|

Crafting Your Employee Handbook

The key to employee training begins with your employee handbook. As our economy struggles, salon/spa owners are being stymied by government regulations that make it difficult and challenging to own a small and profitable business. Compounding the many challenges salon owners face is how to avoid turnover and improving staff performance and productivity. You can avoid a lot of hardship and protect your rights as an employer, as well as protecting the rights of your employees, by drafting a well thought-out employee handbook. How can [Click here to read full article...]

Jon2018-04-15T10:10:13-07:00April 15th, 2018|

New Salon Owner Alliance Network

You are invited to be part of our new grass roots movement of like-minded salon owners/spa owners who want our voices heard. Our goal is to form a united voice towards finding solutions to the many deep-rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. Far too many of our salon owners are struggling to stay in business. Price wars, recruitment wars, lack of a code of ethics, rent wars, and the list goes on and on. Now [Click here to read full article...]

Jon2018-04-08T07:43:48-07:00April 8th, 2018|

Facing Business Challenges with Confidence

Confidence can be hard to find. The daily pressures of owning a growing business, balancing your personal life, and raising your standard of living can be daunting especially in today’s business environment. Do you sometimes feel overwhelmed? Does your business manage you, rather than you managing your business? Are your salon profits increasing? Are your staff out of control? These are just some of the questions many salon owners face daily in trying to grow their business. Owners must wear many hats in trying to [Click here to read full article...]

Jon2018-04-01T09:53:12-07:00April 1st, 2018|

Improving Salon Staff Performance & Productivity

Improving Salon Staff Performance & Productivity

Increasing salon staff’s performance and productivity is crucial for any salon's survival. The best way to go about it is by implementing a Benefits & Rewards Compensation System, a reward program within your salon. Before creating such a system, first review your salon goals and objectives---ensure they are clearly defined---and then prioritize your real needs. You must also evaluate your profit and loss statement to see if you can afford to create a rewards program. Once you're sure you can afford one, create an excellent [Click here to read full article...]

Jon2018-03-25T09:24:12-07:00March 25th, 2018|

Straight Talk from Jon Gonzales

Straight Talk from Jon Gonzales

In the world of the beauty industry, it's hard to find some honest straight talk. So often, the glamour of our industry masks the difficulties we face in the workplace every day. That's why I'd like to help. I’m here to share my 40 years experience as a hairdresser, salon owner, and educator and give you the straight talk about what's wrong and what we can do to fix it. I hope to help you identify your business challenges and find solutions to the many [Click here to read full article...]

Jon2018-08-28T00:22:40-07:00March 18th, 2018|

Salon Owners Summit Conference Cruise

Salon Owners Summit Conference Cruise

Join us at our 2019 Salon Owners Summit Cruise Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price, commission wars, [Click here to read full article...]

Jon2018-10-02T09:59:02-07:00March 11th, 2018|

HCDS is Back! Special Announcement for 2018-2019

HCDS is Back! Special Announcement for 2018-2019

I hope you had a good holiday season and a great start to 2018. As you know, I suspended all my blog posts and tips in an effort to add new educational content as well as build a new website. I'm pleased to announce that I will be resuming my business tips for salon owners, personal development tips and success tips for hairdressers, and student and teacher tips on March 12th. Be sure to follow me on Facebook, Twitter or LinkedIn so you don't miss [Click here to read full article...]

Jon2018-03-02T06:26:41-08:00March 4th, 2018|

A Compensation Reward Systems

Compensation Rewards System - Incentives for Improving Staff Performance and Productivity Our business is such that we must rely on the performance, productivity and stability of our staff to reach higher levels of excellence. There are many ways to improving staff performance and productivity, which salon owners must do if they wish to encourage their staff to continue performing at their absolute best. And one of the best ways is providing a reward system for peak performers. But before you develop a compensation rewards system, [Click here to read full article...]

Jon2017-11-11T10:07:35-08:00January 20th, 2018|

Educational Reform , a New Beginning.

A New Beginning, a Time for Change In today's tough and changing business climate, salon owners have no voice and time addressing the lack of quality education and resources affecting their salons. ((90% of our education is focused on the needs of special interest groups.) It's time to demand educational reform.If we are to raise prices and raise our standard of living, we must raise the standard of educational excellence. It’s no secret that the beauty industry needs educational reform. Sadly many salons will fail [Click here to read full article...]

Jon2019-01-18T11:54:46-08:00December 22nd, 2017|

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will resume on March 11th, 2018. As many of you know, I was able to retire financially independent and debt free. Along the way I had to find solutions to overcome [Click here to read full article...]

Jon2018-01-24T09:18:00-08:00December 3rd, 2017|

Staff Pirating is Bad Business

Over the years many of my staff would receive recruitment letters offering higher commissions, booth rental options, suites, and other incentives if they'd leave my salon to join this new one. Everybody on my staff received these "Dear Professional" letters at one time or another. These letters announced salon expansions and advertised open positions for stylists and, but are nothing more than a headhunter's attempt to snare employees and clientele from another business. The letters would tell my employees that they should be keeping more [Click here to read full article...]

Jon2017-11-26T10:03:20-08:00November 26th, 2017|

Overcoming Burnout

Building and growing a hairdressing career or owning a salon/spa can be daunting. Balancing your personal, professional and financial development can cause a series of peaks and balances which can easily lead to feeling a major burnout. In trying to seek a better life for ourselves and our families, we sometimes run into road blocks or just suffer from burnout from time to time. Owning your own salon can be extremely challenging. Some handle burnout better than others, but everyone will need to meet the [Click here to read full article...]

Jon2017-11-11T10:08:30-08:00November 26th, 2017|

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff and management. It all starts with [Click here to read full article...]

Jon2017-11-19T09:23:43-08:00November 19th, 2017|

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