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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Five Tips on Clearly Defining Your Terms of Employment

  "How can you expect your team to perform if  they don't know what's expected and how your expectations  will be measured."          I’m always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance? The list of chalenges goes on and on. Before you make the decision to add a [Click here to read full article...]

2013-02-24T10:19:28-08:00February 24th, 2013|
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Salon Owner’s Summit Conference — A Great Success

  " We will never find solutions to our challenges by ignoring the questions that have to be asked."   First I want to report that our Salon Owner’s Conference Cruise to the Caribbean was a huge success. The friendships and  camaraderie among salon owners along with the  great discussions that identified the many challenges we face and discussing  ways to combat these challenges were exciting and rewarding. What a fun week we had,  building friendships, having a great time relaxing and  visiting St.Thomas, Princess [Click here to read full article...]

2013-02-17T00:32:47-08:00February 17th, 2013|
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Combating Poor Work Habits

"The chains of habit are usually too small to be felt until they are too strong to be broken."Many of us are creatures of habit, some of us are able to form good work habits, while others develop poor work habits. This is a challenge many salon owners face everyday. It is much easier to prevent bad habits than to break them, especially when you are trying to instill a team culture in your salon. Tardiness, absenteeism, negativity, keeping customers waiting, poor customer service, salon [Click here to read full article...]

2022-04-12T11:27:57-07:00January 27th, 2013|
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Tips to Control Your Spending

 "If you think nobody cares if you're alive, try missing two car payments."I know this is not a popular topic for hairdressers and salon owners, but it is a topic we all should pay more attention too, especially in today’s difficult and uncertain economy.Most hairdressers and salon owners have no pensions, health insurance or a benefits package like other professions, in fact far too many of our colleagues live on a financial tight rope.Staying out of debt is the first step towards saving for your [Click here to read full article...]

2022-04-12T10:31:42-07:00January 20th, 2013|
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Combating Rising Business Costs

 "The easiest way to improve profits is to cut wasteful overhead expenses." Jon Gonzales As we exit from the holidays and begin a new year, the cost of owning your own business will escalate; rising taxes, fees, and operating business costs, and what many see as a slowing economy will bring many challenges to business growth and profitability. As business costs rise, profits are lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. will require you to start [Click here to read full article...]

2013-01-13T10:00:28-08:00January 13th, 2013|
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Renew Your Passion for Success in 2013

  " In order to succeed,your desire for success should be greater than your fear of failure."  --- Bill Cosby For far too many of our colleagues, 2012 was a tough year for both hairdressers and salon owners. Let us learn from the past and look to a brighter future for ourselves and our families. Let us view our past mistakes and challenges as an opportunity to benefit from adversity and begin 2013 as an opportunity to start over and a lot wiser. As we [Click here to read full article...]

2013-01-06T12:00:35-08:00January 6th, 2013|
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Keys to Employee Training and Development

The foundation to employee training and development begins with you, the owner. In the absence of an effective apprenticeship system this industry desperately needs, you should develop your own educational system that is compatible with your salon's quality control system. The following tips will help you grow your own educational system: Hire the Right People --Make sure your new team member shares your vision and goals and are compatible with your other staff members. Set high standards of excellence when adding a new member to [Click here to read full article...]

2012-12-18T12:08:18-08:00December 18th, 2012|
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Tips on Growing Your Business

"Whenever you find yourself on the side of the majority,it is time to pause and reflect." - Mark Twain As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases take affect and the uncertain fiscal cliff that can drive this country into a recession. Another factor that is causing more strain on small business owners and the average American is the rising costs of living. In addition, I can assure you [Click here to read full article...]

2012-12-02T12:53:42-08:00December 2nd, 2012|
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Combating Rising Business Costs

  " Cutting Expenses is the easiest way to give yourself a raise." -Jon Gonzales Beginning next year, the cost of owning your own business will escalate; rising taxes, fees, energy, and what many see as a slowing economy. As business costs rise, profits will be lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. Despite all these challenges, well managed salons will be in great demand, provided you plan ahead. The easiest way to improve profits is [Click here to read full article...]

2012-10-12T22:41:07-07:00October 12th, 2012|
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Does Owning a Salon/Spa Sometimes Get You Down

   "Adversity and perseverance can shape you. They can give you a value and self-esteem that is priceless." Scott Hamilton The daily pressures of owning your own business, balancing your personal life, and raising your standard of living can be daunting especially in today’s tough economy. Do you sometimes feel overwhelmed? Do you find it difficult to find and keep good help? Have you defined your purpose in life? Do you manage your business, instead of your business managing you? Are salon profits rising? Do [Click here to read full article...]

2022-04-12T09:37:11-07:00October 6th, 2012|
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Defining Terms of Employment

"Many of your employment challenges could be avoided if you clearly define your expectations." -  Jon Gonzales When you make your decision to add a new member to your team, make sure you clearly define your terms of employment. Make sure your new team member shares your vision, goals, and educational guidelines,before you make your final decision. Many of our challenges in hiring people are due to poor training and education of many hairdressers during their formative years. Most people that enter the beauty profession, [Click here to read full article...]

2018-10-25T13:59:42-07:00September 30th, 2012|
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Earning the Trust and Loyalty of Your Team

"You get the best of others when you give the best of yourself. Treat each member of your team with respect and dignity." Jon GonzalesAs I travel the country, one of the questions I am always asked by owners is how can I earn the trust and loyalty of my team and improve staff performance and productivity.Developing a team that shares your values, goals, and team concept can be very challenging, especially when you are trying to grow your business and prevent turnover.The following [Click here to read full article...]

2022-04-12T10:19:38-07:00September 15th, 2012|
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Overcoming the Peaks and Valleys of Salon Ownership

  " The keys to overcoming too many valleys is to learn from your mistakes and move on with determination." - Jon Gonzales   Owning your own business can be very challenging in today’s tough economy. Salon owners must wear many hats, business man or woman, managing people, finding ways to gain more customers, motivating staff, combating rising business costs, new laws on minimum and overtime requirements,overcoming the many challenges of salon ownership, lack of time, all the while working 10-12 hours behind the chair [Click here to read full article...]

2022-04-12T09:37:11-07:00August 19th, 2012|
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Tips to Growing Your Business

" A trial and error approach to growing your business in a tough economy is just too costly." Jon Gonzales As we approach the end of summer, it is time to plan for the rest of the year and into next year. As we try to grow our business in the middle of a very volatile and uncertain economy, many salon owners will struggle to not only survive but also to improve profits. Despite these challenges, I believe salons that are well managed will flourish. [Click here to read full article...]

2022-04-12T09:59:11-07:00August 12th, 2012|
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Tips on Building Self Confidence

" The key to your own success and happiness lies within." - Jon GonzalesThe key ingredient to your success and happiness will depend on self-confidence. Self-confidence is all about believing in you, by unleashing the power within. You and only you control your own destiny. Your biggest obstacle will probably be you.The following tips are designed to help you build self-confidence by overcoming negativity and low self-esteem. In today’s changing world you will be surrounded by negativity, it is critical that you overcome the [Click here to read full article...]

2022-04-12T09:51:27-07:00August 5th, 2012|
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Tips on Improving Staff Performance and Productivity

  'The salon owner who is able to create conditions that foster loyalty will be presented with countless opportunities."   As I travel the country I am always asked how I can improve staff performance and productivity. Establishing strong work habits and positive attitudes within your salon is a major challenge to salon owners. Many of these attitudes were probably formed by other salons or at many of our beauty schools. Most salons fail from within. A house divided will make it difficult to promote [Click here to read full article...]

2021-09-30T11:59:03-07:00July 13th, 2012|
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Six Tips on What it Takes to Succeed

" A formal education will make you a living; self-education will make you a fortune." -Brian Tracey As I travel throughout the United States and Canada, presenting my business and personal growth classes, I am always asked the same questions, how can I reach higher levels of excellence in the beauty profession? Why do some hairdressers and salons always seem to succeed, while others just get by? How do I raise my standard of living? How can I overcome burnout? How do I build [Click here to read full article...]

2022-04-12T09:45:48-07:00June 23rd, 2012|
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Honesty and a Code of Ethics

" Integrity is the essence of everything successful. " Richard Fuller. code of ethics   Many hairdressers and salon owners are working hard and experiencing many challenges in trying to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It  my hope that this article will help bridge the gap between salon owners and hairdressers, so we can [Click here to read full article...]

2012-06-19T19:53:38-07:00June 19th, 2012|
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Six Tips for Recruiting Young Hairdressers

"Talent is that unique power that resides within. Your challenge is to help them unleash the power within." The following recruitment tips are geared to help you attract young talent, so you'll have more applicants to choose from when adding a new member to your team. When I say recruitment, I do not mean recruiting or soliciting a hairdresser from another salon. Getting ahead at the expense of others is wrong and a tremendous mistake many owners fall into. As I travel throughout the United [Click here to read full article...]

2012-06-09T21:31:25-07:00June 9th, 2012|
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Mistakes Hairdessers Should Avoid

"It is a mistake to look too far ahead.Only one link of the chain of destiny can be handled one at a time."- Winston Churchill Many of us with experience were unprepared for a competitive job market. Many thought that graduating from beauty school would be all that we would need to build our careers. Much of the education today is outdated and and needs reform. Unfortunately there were other skills we failed to develop such as people and communication skills, excelling at customer service, [Click here to read full article...]

2021-09-30T11:59:03-07:00June 3rd, 2012|
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