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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Keys to Improving Staff Performance and Productivity

Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated." Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to earn the trust and [Click here to read full article...]

Jon2015-12-12T20:27:01-08:00December 13th, 2015|

Why Are So Many Hair Salons Failing?

Why Are So Many Hair Salons Failing?

Why Are So Many Hair Salons Failing? "If we are to find s0lutions to our challenges of salon ownership, we must clearly define our challenges." - Jon Gonzales If there are three words that best describe the beauty profession and in particular, the challenges of owning a successful and profitable business; I’d say apathy, change, and turmoil. I’m sure you will all agree that salon owners are facing many challenges and obstacles due to an uncertain economy and a changing and difficult business environment. While [Click here to read full article...]

Jon2015-11-20T18:07:58-08:00November 22nd, 2015|

Combating Rising Business Costs

Combating Rising Business Costs

Combating Rising Business Costs The cost of owning your own business will escalate, rising taxes, increased minimum wage, sick leave mandates the possibility of vacation mandates, fees, energy, and the cost of owning your own business continues to grow. As business costs rise, the margin of profitability for salon owners keeps getting lower. Other competitive challenges include the growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills, on the part of the owner, turnover, [Click here to read full article...]

Jon2015-06-21T02:23:13-07:00June 22nd, 2015|

Building Your Salons Team Culture

Building Your Salons Team Culture

There are many ways to create your salons team culture that is both rewarding for your staff, your customers and for you. It is literally true that you can succeed best and quickest by helping others to succeed. – Napoleon Hill Here are some of my suggestions for creating teamwork and growth in your salon: Maintain staff stability --- combat staff turnover, no salon or staff will grow when you have a merry-go-round of staff turnover. Naturally your other staff members will question their job [Click here to read full article...]

Jon2022-04-12T08:22:37-07:00May 12th, 2015|

Special Mother’s Day Greeting from Jon Gonzales

Special Mother’s Day Greeting from Jon Gonzales

Happy Mother's Day! “There is only one pretty child in the world, and every mother has it” A Special Mothers Day Greeting from Jon Gonzales I want to pay a special tribute to all the mothers who are working as hairdresser’s, salon owners and beauty professionals working in the beauty profession. I respect and applaud you for your efforts in wanting a better life for yourself and your family. For many married and single mothers who have a difficult task in trying to balance your [Click here to read full article...]

Jon2016-10-23T21:48:29-07:00May 9th, 2015|

Employee Retention Guidelines

Employee Retention Guidelines

" As leader of your team,you must earn the trust and loyalty of your team." Jon Gonzales Staff turnover will always be a challenge for salon owners, especially with the growing trend towards franchise suites and booth rental. Sometimes one of your peak performers may want to enter another field,or is simply moving from the community. Developing a staff retention program will help you combat this growing challenge. The following tips will help you formulate your own plan of action in taking preventative steps in [Click here to read full article...]

Jon2015-04-15T18:44:44-07:00April 20th, 2015|

Happy Thanksgiving –Let Us Give Thanks

"If the only prayer you said in your whole life was "thank you," that would suffice." Meister Eckhart Thanksgiving is always an appropriate time to give thanks for all our blessings. In our hectic schedule; trying to find time for our business, struggle with a difficult and volatile economy, and trying to find quality time with our families, we sometime take for granted the many gifts and opportunities that are available to us. Personally I want to thank all my colleagues for the trust and [Click here to read full article...]

Jon2014-11-26T17:28:16-08:00November 26th, 2014|

Salon Owners Two Day Conference in Las Vegas, Nevada

Salon Owners Two Day Conference in Las Vegas, Nevada

" Unity among salon owners is strength ---when their is collaboration and teamwork among salon owners,wonderful things can happen." Salon Owner Conference. For too long, salon owners have struggled in meeting the many challenges and obstacles of salon ownership in isolation. Your not alone anymore. As salon owners we share a common bond in trying to build and grow our businesses. Many of our associations that are well meaning are not addressing the deep rooted challenges that are causing hard ships on owners or helping [Click here to read full article...]

Jon2014-09-09T18:10:05-07:00September 8th, 2014|

Time Management for Salon/Spa Owners —Time is Money

Time Management for Salon/Spa Owners —Time is Money

Overcoming Time RestraintsSalon owners must wear many hats while trying to build a profitable and successful business. Marketing expert, human resource expert, managing people, book work, and the heavy duties and responsibilities of owning a business can seem overwhelming , especially working behind the chair 10-12 hours a day.How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability to manage all these tasks and become astute business men and women can be daunting. The key to [Click here to read full article...]

Jon2022-04-12T11:30:35-07:00August 25th, 2014|

Staff Retention Guidelines

Staff Retention Guidelines

"Nothing will improve a person's more hearing than praise." staff retention Identifying and Avoiding the Causes of Staff Turnover: More and more salon owners will need to be aware that key members of your staff will be recruited to greener pastures in the form of adverting, post cards, and other means,of course they will be encouraged to bring a clientele. With the emergence of franchise suites, booth rental, and even your competition. The best way to combat this growing trend is to [Click here to read full article...]

Jon2014-10-02T17:25:03-07:00July 28th, 2014|

The Greedy Salon Owner? Why Can’t We All Get Along?

The Greedy Salon Owner? Why Can’t We All Get Along?

"You may not think you have the perfect boss at times, then again you may not be the perfect employee at times." There seems to be a growing contempt and jealousy towards pharmaceuticals, oil companies, financial institutions, wall street, rich people, or anybody who is successful. Surprisingly salon owners are also victims of this contempt I was recently reading some chat room comments where hairdressers were commenting on their salons and owners I was alarmed by the degree of animosity, misunderstandings, and negative [Click here to read full article...]

Jon2014-06-26T20:29:17-07:00July 1st, 2014|

Beauty Industry Educational Reform: The Time Is Now

Beauty Industry Educational Reform: The Time Is Now

If we are to raise the standard of living for hairdressers, and improve salon profits for salon owners and everyone involved with the beauty profession, then we as salon owners must raise the standard of educational excellence. We must unite and address the many challenges salon owners face daily if we are to grow our business, improve profits, and help our hairdresser’s raise their standard of living. "The job of an educator is to teach students to see vitality in themselves." -- Joseph Campbell As [Click here to read full article...]

Jon2014-05-22T18:45:19-07:00May 15th, 2014|

Is Everybody on Your Staff on the Same Team?

"The key to successful leadership today is influence, not authority." - Ken BlanchardOne of the many challenges facing salon owners who are trying to grow a successful and profitable business will depend on the salon owner's ability to create a team culture.When a staff member refuses to share your vision, your goals and be part of your team, you can expect this negative attitude will spread to other members of your team.Hairdressers who develop negative attitudes, complains about everyone and everything , are usually the [Click here to read full article...]

Jon2022-04-12T10:13:45-07:00May 15th, 2014|

My 2018 Wish List for Hairdressers

My 2018 Wish List for Hairdressers

" If we are to raise the standard of living for hairdressers,then we must raise our standard of educational excellence." - Jon Gonzales Last week I created a wish list for salon owners in an effort to help them become better business men and women. There ability to develop strong leadership skills and become astute business men and women,will benefit our hairdressers personally, professionally,and financially. I also want to help salon owners bridge the gap between management and staff,so we could better understand and communicate [Click here to read full article...]

Jon2021-09-30T11:59:03-07:00January 5th, 2014|

Salon Owners: Eight Incredible Days to Renew Your Passion!

Salon Owners: Eight Incredible Days to Renew Your Passion!

"Let us unite as salon owners and professionals;let us cherish the unity and pride that binds us together." You’re invited to be part of our new grass roots movement by attending our 8 Day Salon Owners Summit Conference sailing to the Caribbean February 1-8th. We will be visiting The Bahamas,Curacao,Netherlands Antilles and Aruba,Netherlands Antilles,sailing from Fort Lauderdale. Fun, relaxation, education, and networking with other salon owners who are committed to tackle and prevent the many obstacles and challenges affecting salons, our profession, and the [Click here to read full article...]

Jon2022-04-12T09:37:11-07:00June 2nd, 2013|

Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother

Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother

"To a loving brother, confidant, and my very best friend, you will be missed" I first want to thank everyone who offered their prayers and their support for me and my brother who passed away April 9, battling cancer. I do hope that you forgive me for posting this post. I know many of you have lost loved ones or are currently helping your loved one through their difficult times. We sometimes forget what is really important in life as we sometimes are overwhelmed [Click here to read full article...]

Jon2013-05-19T12:00:11-07:00May 19th, 2013|

A Special Happy Mother’s Day

A Special Happy Mother’s Day

" Mothers hold their children's hands for a short while,but their heart's forever." - This week’s blog posting is dedicated to all Mother’s working in the beauty profession. Trying to earn a living,be a good mother or owning your own business is a gigantic challenge for all women ; especially single mother's who want a better life for yourself and your family. It is my wish that my blog from my new book I will be publishing soon, A Women’s Guide to Success and Happiness, [Click here to read full article...]

Jon2013-05-12T12:00:28-07:00May 12th, 2013|

Keys to Success and Happiness for Hairdressers

Keys to Success and Happiness for Hairdressers

"Success is not the key to success. Happiness is the key to success. If you love what you are doing, you will be successful." Albert Schweitzer Many hairdressers are trying to raise their standard of living for themselves and their families in a very difficult economic environment. The question is how do you meet these challenges while at the same time balance your personal and professional lives? Most of us are victims of a profession that has exploited us . The following tips will [Click here to read full article...]

Jon2022-04-12T08:12:20-07:00April 7th, 2013|

My Wish List for Salon Owners

My Wish List for Salon Owners

Although I am expressing my own views and opinions based on my 43 years of real world experiences as a working hairdresser/salon owner, and as president of my educational company, I know my views are shared by many salon owners who I have had the privilege of meeting while a guest speaker at many top hair shows throughout the United States and Canada. "What do we live for, if it is not to make life less difficult for each other?" The Following is My Wish [Click here to read full article...]

Jon2018-11-30T11:33:20-08:00March 16th, 2013|

Time is Money — Overcoming Time Restraints

" Ordinary people think merely of spending time. Great people think of using it."Salon owners wear many hats in trying to build a profitable and successful business. Salon owner, marketing expect, human resource expert, managing people, book work, and usually working behind the chair 10-12 hours a day. The heavy duties and responsibilities of owning your own business can be overwhelming, especially if you want to become astute business men and women.How does one find time to accomplish all these tasks? In the beauty industry [Click here to read full article...]

Jon2022-04-12T10:35:26-07:00March 4th, 2013|

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