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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Time for Educational Reform

  "Develop a passion for learning and self improvement. if you do,you will never cease to grow." As I travel throughout the United States and Canada conducting my presentations at major hair shows and conducting my business seminars for salon owners, I am always asked the same questions. How can I prevent and overcome staff turnover? How can I compete with booth rental salons? Why can't we as salon owners not have an equal playing field? How can I find committed hairdressers? Why do many [Click here to read full article...]

2022-04-12T09:37:11-07:00May 27th, 2012|
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Today’s Tough Economy: Crisis…. Or Opportunity?

I’m hearing more and more concerns being voiced about the many challenges facing hairdressers and salon owners today. Many of these challenges affecting our profession have actually been with us for many years. Lack of an apprenticeship program, booth rental issues, high staff turnover, price and commission wars, lack of business management skills on the part of salon owner, staff pirating… and the list goes on and on, are just just some of the challenges we face everyday. Without a doubt, compounding these challenges even [Click here to read full article...]

2012-05-15T00:27:33-07:00May 15th, 2012|
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Tips for Developing Your Salon Coordinator

" The easiest way to find more time is to organize and delegate." Have you ever felt overwhelmed as a salon owner due to time restraints? There always seems to be little time to meet the challenges of salon ownership. How do I monitor customer feedback? How do I find time to monitor staff performance? How do I find time to balance my personal life and business? How to I find time to promote and market my salon? How do I find time to [Click here to read full article...]

2022-04-12T09:35:51-07:00April 27th, 2012|
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Education Tips for Hairdressers

         " Some of the best lessons we learn,will be learned from our mistakes and failures." Building a successful hairdressing career will require patience, perseverance, ongoing education and a fierce determination to succeed. With over 40 years’ experience I certainly understand the many challenges of building a successful hairdressing career; I also know the rewards of success. The following educational tips will help you overcome the many peaks and valleys to your growth and development, as you climb the ladder of success. [Click here to read full article...]

2021-09-30T11:59:03-07:00April 14th, 2012|
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Excellence Starts at The Top

" Authority does not make you a leader; it gives you the opportunity to be one." If you can’t manage yourself, how can you expect to manage your team? Whether you like it or not, you are captain of your team. If you expect excellence within your staff, then you must lead the way in developing excellence within yourself as a salon owner. It’s important to understand, that your teams winning attitude starts with you. Your ability to develop a team spirit where everyone [Click here to read full article...]

2022-04-12T09:33:37-07:00March 31st, 2012|
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Tips for Achieveing Financial Security

  " Money is better than poverty,if for only financial reasons." "We live in a difficult and uncertain economy. Every day the cost of business and living continues to rise, as evidenced by rising gasoline prices. Everyday you read  about people who are having financial worries because they did not plan for their future or save their money;many more  are struggling because of layoffs. Many seniors are  having to go back to work because they lost many of their retirement investments. We should learn from [Click here to read full article...]

2012-03-18T01:02:11-07:00March 18th, 2012|
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Tips to Developing Your Championship Team

"Coming together is a beginning, keeping together is progress,working together is success."- Henry Ford The inability to hire the right people when adding a new member to your team is one of the leading causes of staff turnover and business interruption. Our business is such that we must rely heavily on the performance and stability of our staff to keep growing our business. No business can grow and improve profits with a team that do not share your goals and values. A house divided will [Click here to read full article...]

2012-03-11T01:15:13-08:00March 11th, 2012|
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Understanding Hairdresser Needs

"A Strong leader makes other people feel valued and appreciated." I believe in the course of trying to grow a successful business we as salon owners, sometimes forget the personal and professional needs of the people that work in our salons. We cannot expect our hairdressers to have the same motivation as ourselves. Not everyone has the same motivations and goals. Your challenge as a salon owner and leader of your team is to understand their needs and blend all these different needs into a [Click here to read full article...]

2012-02-26T01:01:19-08:00February 26th, 2012|
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How to Find Quality Education

"A trial and error approach to finding quality education is unacceptable."   - Jon Gonzales It is getting more and more difficult to find quality education that meets job market and consumer demands. How do hairdressers and salon owners find unbiased education that focuses on their educational and business needs? Innovation  in education is needed if we are to keep pace with other professions. Learning by trial and error is just unacceptable anymore. Tomorrow's business minded professional will have to know more than how to cut [Click here to read full article...]

2012-02-12T01:47:13-08:00February 12th, 2012|
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Why Do So Many Salons Fail ?

" It is more honorable to acknowledge our faults than to boast of our merits." I think you all will agree, that salon owners are facing many business challenges. Rising business costs,turnover,commission and price wars, booth rental issues, finding good help,finding education that is not biased towards product company needs,to name a few of the challenges salon owners face. A tough and uncertain economy also compounds our obstacles. There are many other reasons why salons struggle and many more fail. Here are a few [Click here to read full article...]

2022-04-12T09:29:46-07:00February 5th, 2012|
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The Benefits of Writing Your Own Blog

"You have a wonderful opportunity to inspire and lift the spirits of others." Jon Gonzales With the popularity of social media, salon owners and hairdressers have a great opportunity to build visibility and promote customer loyalty to your business writing your own blog. The purpose of writing a compelling blog post is to inform your loyal customers and attract new customers, by providing useful information that  will be benefit your present customers and future customers. By providing non promotional information such as beauty tips, how [Click here to read full article...]

2012-01-29T00:04:19-08:00January 29th, 2012|
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Common Mistakes Hairdressers Should Avoid

" Identify and learn from your mistakes and build on your successes." Here’s a list of common hairdresser mistakes that we have probably all made at one time or another while working in a salon.  By avoiding these simple mistakes, you can improve your earning potential and grow your career. As professionals we must all do our part in raising the image of our profession to a higher level . The following simple guidelines will help us in our efforts at client retention. Irregular Work [Click here to read full article...]

2012-01-19T20:35:02-08:00January 19th, 2012|
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Guidelines to Owning a Successful and Profitable Salon

" Many people will argue that education is expensive --- try Ignorance!" A recent government study showed that 94% of all business failures were due to poor business management skills on the part of the owner. Although 2012 will be a very challenging year for salon owners, I feel 2012 can be a great year for well managed salons. Salon owners who develop powerful business management skills you will learn how to work smarter, not harder and succeed. Salon owners who know how  to identify [Click here to read full article...]

2012-01-07T22:33:58-08:00January 7th, 2012|
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Overcoming the Challenges of Salon Ownership

"When facing difficulties and adversity, one must never lose sight of our successes." I am well aware of the many challenges of salon ownership. For over 43 years I also faced the same challenges you face as salon owners, but I also have been able to enjoy the benefits of owning my own business. I certainly know about the peaks and valleys of owning your own business. I am sure that everything that has happened to you has happened to me over the years, [Click here to read full article...]

2022-04-12T09:23:53-07:00December 11th, 2011|
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8 Tips On Combating a Tough Economy

" There is no failure except in no longer trying." - Elbert Hubbard Owning your own business can be daunting especially after the holidays  during a slow economy. Why is it that some salons thrive in a good and tough economy? Why is it that some salons are thriving while others are struggling just to survive? There are many reasons, poor staff selection, poor planning, salon gossip and pettiness, lack of leadership skills, poor business management skills and the list goes on and on. Unfortunately [Click here to read full article...]

2011-12-04T00:34:27-08:00December 4th, 2011|
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Eight Tips on How to Motivate Your Team

"Attitude is not a skill. It is an attitude." -- Ralph Marston Improving staff performance and productivity will always be a major challenge in taking your team and your salon to  higher levels of excellence.  As coach of your team you need to help them stay motivated as professionals . You must show them how to maximize their full learning and earning potential,by helping them learn self motivation guidelines. You must make them aware that they must take full responsibility for their own success or [Click here to read full article...]

2011-11-26T23:42:43-08:00November 26th, 2011|
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Five Tips on How to Define Your Terms of Employment

" Employee training includes the clear communication of expectations and evaluation procedures." - Jon Gonzales "I'm always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance and productivity? The list of questions goes on and on. First of all I do not believe hairdressers perform poorly on purpose. Most of [Click here to read full article...]

2022-04-12T09:27:49-07:00November 13th, 2011|
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Nine Tips to Owning a Successful and Profitable Business

" Successful and unsuccessful people do not vary in their abilities,they vary in their desires to be successful - John Maxwell." While our country is in the midst of a tough economy ,the beauty industry especially salons and hairdressers  are also being hit hard on both fronts.  Owning a salon/spa business is creating many hardships in time, sacrifice, money, and energy spent. Trying to find solutions to these challenges will require determination, hard work, and ongoing education especially in the business management aspect of salon [Click here to read full article...]

2011-10-16T00:03:22-07:00October 16th, 2011|
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Six Tips to Overcoming Time Restraints

" Time is what we want most,but what we use worst." -William Penn Lack of time is a constant challenge facing salon owners. We all also know the keys to owning a successful and profitable business and still have a family life requires a lot of time and hard work. In today’s challenging economy time management will play a major role in your efforts in developing powerful business management skills and grow a successful and profitable business. Learning to work smarter,not harder will be [Click here to read full article...]

2022-04-12T09:20:30-07:00October 8th, 2011|
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Money Tips for Women in the Beauty Industry

"They got married,they got divorced,and half their money goes out the window." Suze Orman Although many of these tips are geared towards women’s financial retirement needs, they also apply for men as well. As hairdressers and salon owners we invest most of our time developing our artistic skills, we seldom think of planning for our financial future. In today’s tough economy, the cost of living will continue to escalate as evidenced by the rising cost of living  as an example. It’s really not how much [Click here to read full article...]

2022-04-12T11:22:45-07:00September 30th, 2011|
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