FacebookTwitterInstagramLinkedInYouTube

About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

The Benefits of Writing Your Own Blog

"You have a wonderful opportunity to inspire and lift the spirits of others." Jon Gonzales With the popularity of social media, salon owners and hairdressers have a great opportunity to build visibility and promote customer loyalty to your business writing your own blog. The purpose of writing a compelling blog post is to inform your loyal customers and attract new customers, by providing useful information that  will be benefit your present customers and future customers. By providing non promotional information such as beauty tips, how [Click here to read full article...]

2012-01-29T00:04:19-08:00January 29th, 2012|
Read More

Common Mistakes Hairdressers Should Avoid

" Identify and learn from your mistakes and build on your successes." Here’s a list of common hairdresser mistakes that we have probably all made at one time or another while working in a salon.  By avoiding these simple mistakes, you can improve your earning potential and grow your career. As professionals we must all do our part in raising the image of our profession to a higher level . The following simple guidelines will help us in our efforts at client retention. Irregular Work [Click here to read full article...]

2012-01-19T20:35:02-08:00January 19th, 2012|
Read More

Guidelines to Owning a Successful and Profitable Salon

" Many people will argue that education is expensive --- try Ignorance!" A recent government study showed that 94% of all business failures were due to poor business management skills on the part of the owner. Although 2012 will be a very challenging year for salon owners, I feel 2012 can be a great year for well managed salons. Salon owners who develop powerful business management skills you will learn how to work smarter, not harder and succeed. Salon owners who know how  to identify [Click here to read full article...]

2012-01-07T22:33:58-08:00January 7th, 2012|
Read More

Overcoming the Challenges of Salon Ownership

"When facing difficulties and adversity, one must never lose sight of our successes." I am well aware of the many challenges of salon ownership. For over 43 years I also faced the same challenges you face as salon owners, but I also have been able to enjoy the benefits of owning my own business. I certainly know about the peaks and valleys of owning your own business. I am sure that everything that has happened to you has happened to me over the years, [Click here to read full article...]

2022-04-12T09:23:53-07:00December 11th, 2011|
Read More

8 Tips On Combating a Tough Economy

" There is no failure except in no longer trying." - Elbert Hubbard Owning your own business can be daunting especially after the holidays  during a slow economy. Why is it that some salons thrive in a good and tough economy? Why is it that some salons are thriving while others are struggling just to survive? There are many reasons, poor staff selection, poor planning, salon gossip and pettiness, lack of leadership skills, poor business management skills and the list goes on and on. Unfortunately [Click here to read full article...]

2011-12-04T00:34:27-08:00December 4th, 2011|
Read More

Eight Tips on How to Motivate Your Team

"Attitude is not a skill. It is an attitude." -- Ralph Marston Improving staff performance and productivity will always be a major challenge in taking your team and your salon to  higher levels of excellence.  As coach of your team you need to help them stay motivated as professionals . You must show them how to maximize their full learning and earning potential,by helping them learn self motivation guidelines. You must make them aware that they must take full responsibility for their own success or [Click here to read full article...]

2011-11-26T23:42:43-08:00November 26th, 2011|
Read More

Five Tips on How to Define Your Terms of Employment

" Employee training includes the clear communication of expectations and evaluation procedures." - Jon Gonzales "I'm always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance and productivity? The list of questions goes on and on. First of all I do not believe hairdressers perform poorly on purpose. Most of [Click here to read full article...]

2022-04-12T09:27:49-07:00November 13th, 2011|
Read More

Nine Tips to Owning a Successful and Profitable Business

" Successful and unsuccessful people do not vary in their abilities,they vary in their desires to be successful - John Maxwell." While our country is in the midst of a tough economy ,the beauty industry especially salons and hairdressers  are also being hit hard on both fronts.  Owning a salon/spa business is creating many hardships in time, sacrifice, money, and energy spent. Trying to find solutions to these challenges will require determination, hard work, and ongoing education especially in the business management aspect of salon [Click here to read full article...]

2011-10-16T00:03:22-07:00October 16th, 2011|
Read More

Six Tips to Overcoming Time Restraints

" Time is what we want most,but what we use worst." -William Penn Lack of time is a constant challenge facing salon owners. We all also know the keys to owning a successful and profitable business and still have a family life requires a lot of time and hard work. In today’s challenging economy time management will play a major role in your efforts in developing powerful business management skills and grow a successful and profitable business. Learning to work smarter,not harder will be [Click here to read full article...]

2022-04-12T09:20:30-07:00October 8th, 2011|
Read More

Money Tips for Women in the Beauty Industry

"They got married,they got divorced,and half their money goes out the window." Suze Orman Although many of these tips are geared towards women’s financial retirement needs, they also apply for men as well. As hairdressers and salon owners we invest most of our time developing our artistic skills, we seldom think of planning for our financial future. In today’s tough economy, the cost of living will continue to escalate as evidenced by the rising cost of living  as an example. It’s really not how much [Click here to read full article...]

2022-04-12T11:22:45-07:00September 30th, 2011|
Read More

Honesty and a Code of Ethics

" There is no substitute for basic honesty and integrity in one's life." Many hairdressers and salon owners are experiencing many challenges in trying to provide a better life for themselves and their families. In order to raise our standard of living and  make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. The purpose of this message is to combat turnover and help bridge the gap between salon owners and [Click here to read full article...]

2011-09-24T23:02:22-07:00September 24th, 2011|
Read More

The Greedy Salon Owner ?

" Let us join together to better understand each other. " There seems to be a growing contempt and jealousy towards pharmaceuticals, oil companies, financial institutions, Wall Street, rich people, or anybody who is successful and surprisingly salon owners throughout the United States. I was recently reading some chat rooms comments where hairdressers were commenting on their salons and owners. I was alarmed by the degree of animosity, misunderstandings, and negative attitudes towards salon owners and managers in their efforts to grow their business and [Click here to read full article...]

2011-09-08T21:06:29-07:00September 8th, 2011|
Read More

Why Do Hairdressers Change Jobs? Who is at Fault?

"Integrity is telling myself the truth, and honesty is telling the truth to others." One of the leading obstacles to business growth and   long term success is turnover.  No business can continue to grow and remain profitable with a constant merry go round of staff turnover. Our business is such that we must rely heavily on the performance and stability of our staff to maintain business growth and stability. In order for us to make this a reality we must examine the causes of staff [Click here to read full article...]

2011-08-28T10:48:11-07:00August 28th, 2011|
Read More

A Hairdresser’s Guide to Making Money

" Money is better then poverty,if only for financial reasons." - Woody Allen It is a proven fact that the income and standard of living of hairdresser’s is not keeping pace  with other professions. Most hairdresser’s have no pensions, medical insurance, paid vacations and other perks compared to other professions. Far too many of our colleagues work pay check to pay check and just get by. As I view many of the chat rooms, there is hardly a mention about achieving financial independence and financial [Click here to read full article...]

2011-08-06T22:57:53-07:00August 6th, 2011|
Read More

Seven Tips to Recruiting Your Championship Team

" Developing your championship team takes preparation and time --- so does recruitment of talent." Finding committed professionals to add to your team is a major challenge facing salon owners. Sadly many salon owners take a hit and miss approach to hiring people, only to regret their hiring decision at a later date. Finding and attracting committed professionals to choose from will require organization, commitment and ongoing effort on your part. The following tips will help you meet this challenge and give you more options [Click here to read full article...]

2011-07-30T20:39:39-07:00July 30th, 2011|
Read More

Five Tips for Balancing Your Personal and Business Life!

Five Tips for Balancing Your Personal and Business Life " I measure wealth not by money but by family and fulfillment." As I travel throughout the country, I’m asked all the time especially from single mother’s and women with children how do I balance my personal and family life with my job or business. Depending on your financial needs, you must determine what will make you happy. You must also determine your financial needs as well.  If you own a business the challenges are even [Click here to read full article...]

2022-04-12T09:18:13-07:00July 24th, 2011|
Read More

Five Tips to Growing Your Business

" Customer service should be a high priority in growing your business." Salon owners face many challenges in today’s competitive and difficult business environment. Rising business costs, rising competition, price wars, and the list goes on and on. Finding answers to these challenges by trial and error is just too costly” The key to owning a successful and profitable business will depend on many factors. One of the key factors to growing your business and owning and growing a successful business will depend on [Click here to read full article...]

2022-04-12T09:17:43-07:00July 9th, 2011|
Read More

Seven Tips on Keeping Customers

Losing customers in today’s tough and competitive and changing business climate economy is especially harmful to our standard of living and our  profession, our salons, and the livelihoods of all members of our team. No business can grow with a hit and miss approach to client retention. Losing just one loyal customer and her family over the course of the year can cost up to $1200.00 in lost revenue. The real damage is that your one lost customer will tell all their circle of friends [Click here to read full article...]

2022-04-12T09:13:05-07:00June 25th, 2011|
Read More

How To Get More Customers Into Your Salon Using Social Media

"Profit in business comes from repeat customers, customers that boast about your products or services, and that brings friends and endorsements from them.” – W. Edwards Deming Below is a guest post from my social media consultant in which she shares tips that will help you get started with, or expand, your social media presence - Jon Gonzales Millions of people are using social media sites like Facebook, Twitter, Foursquare, etc… on a daily basis and many of them use the sites via their mobile [Click here to read full article...]

2022-04-12T09:11:00-07:00May 29th, 2011|
Read More

How To Avoid Customer Loss

"Treat every customer as if they sign your paycheck --- because they do." With skyrocketing business costs, heightened consumer demands, rising competition and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss, it’s just too costly! Salon owners and staff can no longer afford a trial-and-error approach to client retention. Word of Mouth Advertising... The Best & Cheapest Form of Advertising! Satisfied customers will patronize your business again and again and will be happy to recommend your [Click here to read full article...]

2011-04-22T06:00:09-07:00April 22nd, 2011|
Read More

Title

Copyright HCDS | All rights reserved | Privacy Policy

Pin It on Pinterest

Go to Top