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Tag Archives | salon/spa owners

Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high […]

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Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point “Face your challenges head on with self confidence!” – Jon Gonzales Does this sometimes sound familiar? You’re booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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When a Good Worker Goes Bad

“I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon’s  team culture. […]

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Are You Really Making a Profit?

“The easiest way to increase profits is to cut overhead costs.”  Combating Rising Business Costs: The cost of owning your own business will continue to escalate. Rising  business costs, rising taxes, fees, new minimum wage and overtime mandates, price and commission wars, the list goes on and on. As business costs rise, your profit margin […]

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Compensation Guidelines

 “It is not how much you earn that matters,it’s what you do with what you earn.”  Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic […]

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incentives

Providing Staff Incentives

 “A pat on the back accomplishes much more than criticism.” Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, […]

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Keys to Staff Retention

Our business growth, stabilit  and profitability  depends heavily on staff retention. The  performance of our staff and the avoidance of staff turnover and staff stability are keys to staff retention.  No salon can continue to grow and be profitable with a constant merry go round of staff turnover. How can we grow our business with […]

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Renew Your Passion of Owning a Successful Business

“Persistence and determination will give you the power to prevail over all obstacles.” Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has […]

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