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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

The Greedy Salon Owner? Why Can’t We All Get Along?

  "You may not think you have the perfect boss at times, then again you may not be the perfect employee at times."   There seems to be a growing contempt and jealousy towards pharmaceuticals, oil companies, financial institutions, wall street, rich people, or anybody who is successful. Surprisingly salon owners are also victims of this contempt I was recently reading some chat room comments where hairdressers were commenting on their salons and owners I was alarmed by the degree of animosity, misunderstandings, and negative [Click here to read full article...]

2014-06-26T20:29:17-07:00July 1st, 2014|
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Beauty Industry Educational Reform: The Time Is Now

If we are to raise the standard of living for hairdressers, and improve salon profits for salon owners and everyone involved with the beauty profession, then we as salon owners must raise the standard of educational excellence. We must unite and address  the many challenges  salon owners face daily if we are to grow our business, improve profits, and help our hairdresser’s raise their standard of living. "The job of an educator is to teach students to see vitality in themselves."  -- Joseph Campbell As [Click here to read full article...]

2014-05-22T18:45:19-07:00May 15th, 2014|
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Is Everybody on Your Staff on the Same Team?

"The key to successful leadership today is influence, not authority." - Ken BlanchardOne of the many challenges facing salon owners who are trying to grow a successful and profitable business will depend on the salon owner's ability to create a team culture.When a staff member refuses to share your vision, your goals and be part of your team, you can expect this negative attitude will spread to other members of your team.Hairdressers who develop negative attitudes, complains about everyone and everything , are usually the [Click here to read full article...]

2022-04-12T10:13:45-07:00May 15th, 2014|
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My 2018 Wish List for Hairdressers

" If we are to raise the standard of living for hairdressers,then we must raise our standard of educational excellence." - Jon Gonzales Last week I created a wish list for salon owners in an effort to help them become better business men and women. There ability to develop strong leadership skills and become astute business men and women,will benefit our hairdressers personally, professionally,and financially. I also want to help salon owners bridge the gap between management and staff,so we could better understand and communicate [Click here to read full article...]

2021-09-30T11:59:03-07:00January 5th, 2014|
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Salon Owners: Eight Incredible Days to Renew Your Passion!

  "Let us unite as salon owners and  professionals;let us cherish the unity and pride that binds us together." You’re invited to be part of our new grass roots movement by attending our 8 Day Salon Owners Summit Conference sailing to the Caribbean February 1-8th. We will be visiting The Bahamas,Curacao,Netherlands Antilles and Aruba,Netherlands Antilles,sailing from Fort Lauderdale.  Fun, relaxation, education, and networking with other salon owners who are committed to tackle and prevent the many obstacles and challenges affecting salons, our profession, and the [Click here to read full article...]

2022-04-12T09:37:11-07:00June 2nd, 2013|
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Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother

"To a loving brother, confidant, and my very best friend, you will be missed"   I first want to thank everyone who offered their prayers and their support for me and my brother who passed away April 9, battling cancer. I do hope that you forgive me for posting this post. I know many of you have lost loved ones or are currently helping your loved one through their difficult times. We sometimes forget what is really important in life as we sometimes  are overwhelmed [Click here to read full article...]

2013-05-19T12:00:11-07:00May 19th, 2013|
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A Special Happy Mother’s Day

" Mothers hold their children's hands for a short while,but their heart's forever." - This week’s blog posting is dedicated to all  Mother’s working in the beauty profession. Trying to earn a living,be a good mother or owning your own business is a gigantic challenge for all women ; especially single mother's  who want a better life for yourself and your family. It is my wish that my blog from my new book I will be publishing soon, A Women’s Guide to Success and Happiness, [Click here to read full article...]

2013-05-12T12:00:28-07:00May 12th, 2013|
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Keys to Success and Happiness for Hairdressers

"Success is not the key to success. Happiness is the key to success. If you love what you are doing, you will be successful." Albert Schweitzer Many hairdressers are trying to raise their standard of living for themselves and their families in a very difficult economic environment. The question is how do you meet these challenges while at the same time balance your personal and professional lives? Most of us are victims of a profession that has exploited us . The following tips will [Click here to read full article...]

2022-04-12T08:12:20-07:00April 7th, 2013|
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My Wish List for Salon Owners

Although I am expressing my own views and opinions based on my 43 years of real world experiences as a working hairdresser/salon owner, and as president of my educational company, I know my views are shared by many salon owners who I have had the privilege of meeting while a guest speaker at many top hair shows throughout the United States and Canada. "What do we live for, if it is not to make life less difficult for each other?" The Following is My Wish [Click here to read full article...]

2018-11-30T11:33:20-08:00March 16th, 2013|
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Time is Money — Overcoming Time Restraints

" Ordinary people think merely of spending time. Great people think of using it."Salon owners wear many hats in trying to build a profitable and successful business. Salon owner, marketing expect, human resource expert, managing people, book work, and usually working behind the chair 10-12 hours a day. The heavy duties and responsibilities of owning your own business can be overwhelming, especially if you want to become astute business men and women.How does one find time to accomplish all these tasks? In the beauty industry [Click here to read full article...]

2022-04-12T10:35:26-07:00March 4th, 2013|
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Five Tips on Clearly Defining Your Terms of Employment

  "How can you expect your team to perform if  they don't know what's expected and how your expectations  will be measured."          I’m always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance? The list of chalenges goes on and on. Before you make the decision to add a [Click here to read full article...]

2013-02-24T10:19:28-08:00February 24th, 2013|
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Salon Owner’s Summit Conference — A Great Success

  " We will never find solutions to our challenges by ignoring the questions that have to be asked."   First I want to report that our Salon Owner’s Conference Cruise to the Caribbean was a huge success. The friendships and  camaraderie among salon owners along with the  great discussions that identified the many challenges we face and discussing  ways to combat these challenges were exciting and rewarding. What a fun week we had,  building friendships, having a great time relaxing and  visiting St.Thomas, Princess [Click here to read full article...]

2013-02-17T00:32:47-08:00February 17th, 2013|
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Combating Poor Work Habits

"The chains of habit are usually too small to be felt until they are too strong to be broken."Many of us are creatures of habit, some of us are able to form good work habits, while others develop poor work habits. This is a challenge many salon owners face everyday. It is much easier to prevent bad habits than to break them, especially when you are trying to instill a team culture in your salon. Tardiness, absenteeism, negativity, keeping customers waiting, poor customer service, salon [Click here to read full article...]

2022-04-12T11:27:57-07:00January 27th, 2013|
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Tips to Control Your Spending

 "If you think nobody cares if you're alive, try missing two car payments."I know this is not a popular topic for hairdressers and salon owners, but it is a topic we all should pay more attention too, especially in today’s difficult and uncertain economy.Most hairdressers and salon owners have no pensions, health insurance or a benefits package like other professions, in fact far too many of our colleagues live on a financial tight rope.Staying out of debt is the first step towards saving for your [Click here to read full article...]

2022-04-12T10:31:42-07:00January 20th, 2013|
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Combating Rising Business Costs

 "The easiest way to improve profits is to cut wasteful overhead expenses." Jon Gonzales As we exit from the holidays and begin a new year, the cost of owning your own business will escalate; rising taxes, fees, and operating business costs, and what many see as a slowing economy will bring many challenges to business growth and profitability. As business costs rise, profits are lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. will require you to start [Click here to read full article...]

2013-01-13T10:00:28-08:00January 13th, 2013|
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Renew Your Passion for Success in 2013

  " In order to succeed,your desire for success should be greater than your fear of failure."  --- Bill Cosby For far too many of our colleagues, 2012 was a tough year for both hairdressers and salon owners. Let us learn from the past and look to a brighter future for ourselves and our families. Let us view our past mistakes and challenges as an opportunity to benefit from adversity and begin 2013 as an opportunity to start over and a lot wiser. As we [Click here to read full article...]

2013-01-06T12:00:35-08:00January 6th, 2013|
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Keys to Employee Training and Development

The foundation to employee training and development begins with you, the owner. In the absence of an effective apprenticeship system this industry desperately needs, you should develop your own educational system that is compatible with your salon's quality control system. The following tips will help you grow your own educational system: Hire the Right People --Make sure your new team member shares your vision and goals and are compatible with your other staff members. Set high standards of excellence when adding a new member to [Click here to read full article...]

2012-12-18T12:08:18-08:00December 18th, 2012|
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Tips on Growing Your Business

"Whenever you find yourself on the side of the majority,it is time to pause and reflect." - Mark Twain As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases take affect and the uncertain fiscal cliff that can drive this country into a recession. Another factor that is causing more strain on small business owners and the average American is the rising costs of living. In addition, I can assure you [Click here to read full article...]

2012-12-02T12:53:42-08:00December 2nd, 2012|
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Combating Rising Business Costs

  " Cutting Expenses is the easiest way to give yourself a raise." -Jon Gonzales Beginning next year, the cost of owning your own business will escalate; rising taxes, fees, energy, and what many see as a slowing economy. As business costs rise, profits will be lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. Despite all these challenges, well managed salons will be in great demand, provided you plan ahead. The easiest way to improve profits is [Click here to read full article...]

2012-10-12T22:41:07-07:00October 12th, 2012|
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Does Owning a Salon/Spa Sometimes Get You Down

   "Adversity and perseverance can shape you. They can give you a value and self-esteem that is priceless." Scott Hamilton The daily pressures of owning your own business, balancing your personal life, and raising your standard of living can be daunting especially in today’s tough economy. Do you sometimes feel overwhelmed? Do you find it difficult to find and keep good help? Have you defined your purpose in life? Do you manage your business, instead of your business managing you? Are salon profits rising? Do [Click here to read full article...]

2022-04-12T09:37:11-07:00October 6th, 2012|
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