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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Booth Rental:Is It Right For You?

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion and speak out on this very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

Jon2018-05-18T10:39:21-07:00May 22nd, 2016|

Tips on Avoiding Staff Turnover

Tips on Avoiding Staff Turnover

Avoiding staff turnover is a major challenge to building and growing a profitable salon No salon or day spa can maintain continued growth and profitability with a constant merry-go-round of staff turnover and business instability. How can you expect to raise prices and build a high end business in this environment? With so many salon owners finding it difficult to find quality hairdressers, staff turnover will always be a cloud that hangs over your head. In my 43 years of real world experiences, I have [Click here to read full article...]

Jon2022-04-12T08:25:38-07:00May 15th, 2016|

Mistakes Every Beauty Professional Must Avoid!

Mistakes Every Beauty Professional Must Avoid!

"When you are just average, you are just as near the bottom as you are the top." Many of us with experience were unprepared for a competitive job market when we entered the job market. Many thought that graduating from beauty school would be all that we would need to build our beauty professional careers. Unfortunately there were other skills we failed to develop that would help us better meet job market and consumer demands such as communication and people skills, personal development, excelling at [Click here to read full article...]

Jon2016-05-01T10:11:15-07:00May 1st, 2016|

The Beauty Profession Bright Side!

The Beauty Profession Bright Side!

Last week I posted The Dark Side of the Beauty Profession. I urge you to click here to review last week's blog about the dark side of our profession to refresh your mind as we look towards the bright side of our profession. This week I want to present Beauty Profession Opportunities & The Bright Side... Adversity Presents Fantastic Beauty Profession Opportunities Nobody ever said owning your own business would be easy. Most people quit when the going gets tough. Adversity always presents fantastic opportunities [Click here to read full article...]

Jon2018-08-28T01:05:50-07:00April 24th, 2016|

A Time for Beauty Industry Education Reform

A Time for Beauty Industry Education Reform

"Today's professional will need to know more than how to develop their artistic skills." ~ Jon Gonzales To raise the standard of living for hairdressers and improve salon profits for salon owners in this tough and uncertain economy, then we as salon owners must raise the standard of educational excellence...we must create beauty industry education reform. And, we must unite and address the many obstacles and challenges facing our salons, our careers, and our profession. Good is not enough anymore! As a salon owner and [Click here to read full article...]

Jon2016-04-09T22:23:34-07:00April 10th, 2016|

Tips on Growing Your Business

Tips on Growing Your Business

" Progress begins with getting a clear understanding of your obstacles." Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are being either shut down or being targeted by the department of education and the department of labor. Proposed government and state tax increases, government targeting the beauty industry for audits,and [Click here to read full article...]

Jon2019-05-30T08:46:57-07:00April 3rd, 2016|

Staff Retention Tips

Staff Retention Tips

"A trial and error approach to staff retention is just costly!" The following guidelines will help you address this very critical business challenge: Poor Hiring Decisions --- is one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon will help you tremendously. Click here No Educational Guidelines --- how can you expect your staff to perform if they do not know what [Click here to read full article...]

Jon2016-04-22T13:34:02-07:00March 27th, 2016|

Five Tips for Hiring the Right People

Five Tips for Hiring the Right People

"Team building is a critical management skill ." Jon Gonzales One of the biggest challenges salon owners face when making a hiring decision will depend on making the right decision when selecting a new member to your team. A hit and miss approach to hiring people is just unacceptable, especially in today's volatile business climate. When you make your final decision, adding a new member to your team, make sure they share your vision, goals and quality control standards and will they be compatible with [Click here to read full article...]

Jon2016-11-03T10:09:32-07:00February 21st, 2016|

Seven Business Mistakes Salon Owners Must Avoid

"Some of the best lessons we ever learned,we learned from our mistakes and failures." The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. With the abrupt closing of 56 beauty schools by the Dept.of Education due to alleged fraud and other violations,which I feel is just the beginning, beauty schools are jeopardizing the [Click here to read full article...]

Jon2016-03-10T11:55:46-08:00February 14th, 2016|

Developing Your Own Apprenticeship Program

Developing Your Own Apprenticeship Program I think as salon owners you will all agree that there is a tremendous need to develop cost effective apprenticeship program for on job training when adding a new member to your team,especially newcomers right out of beauty school. All other professions have an apprenticeship programs except the beauty profession. Nine or ten months of beauty school is just not enough time to teach other job market skills that are needed to compete in a very competitive job market,especially if [Click here to read full article...]

Jon2016-04-22T13:25:53-07:00February 7th, 2016|

Time Management Tips for Salon/Spa Owners

" Money, I can only gain or lose. But time I can only use. So I must spend my time carefully." Unknown author Time management is a critical skill salon owners must develop in today's tough economy. One of your leading challenges will depend on your ability to find more time developing your business management skills. How do you find time to work long hours a day behind the chair and meet all the challenges of owning a success and profitable business? One of the [Click here to read full article...]

Jon2016-04-22T13:31:24-07:00January 17th, 2016|

How am I Performing as Your Boss?

"Kind words can be short and easy to speak, but their echos are truly endless" -Mother Teresa As I travel throughout the United States and Canada, meeting thousands of hairdressers and salon owners, there seems to be a wide gap between hairdressers and salon owners understanding and communicating with each others business and educational needs. Some of these complaints are justified, while others are not. The questions I’m always asked by salon owners are always the same, how do I combat salon gossip, negativity and [Click here to read full article...]

Jon2016-04-22T13:33:25-07:00January 10th, 2016|

New Year Resolutions for Salon Owners — A New Beginning!

New Year Resolutions for Salon Owners — A New Beginning!

New Year Resolutions for 2017 --- A New Beginning! I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holiday season is behind us, let us plan and prepare for a new and successful year for your salon and team. 2017 is expected to be a difficult and challenging year for both hairdressers and salon owners, due to an uncertain economy and rising business costs. There will be a lot of doom and gloom, especially during [Click here to read full article...]

Jon2016-11-28T10:24:09-08:00January 4th, 2016|

Instilling A Professional and Positive Team Environment

Instilling a Professional and Positive Team Environment A house divided will always create a negative and unprofessional salon environment for staff, our clients, and management. No salon can experience long term growth, stability, and profitability without a team of professionals sharing the same goals and vision. As leader of your team it will be your responsibility and challenge to cultivate a team vision for your business and your team. Your business and your staff will succeed or fail as a team, period. The benefits of [Click here to read full article...]

Jon2015-12-20T20:56:38-08:00December 27th, 2015|

Keys to Improving Staff Performance and Productivity

Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated." Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to earn the trust and [Click here to read full article...]

Jon2015-12-12T20:27:01-08:00December 13th, 2015|

Why Are So Many Hair Salons Failing?

Why Are So Many Hair Salons Failing?

Why Are So Many Hair Salons Failing? "If we are to find s0lutions to our challenges of salon ownership, we must clearly define our challenges." - Jon Gonzales If there are three words that best describe the beauty profession and in particular, the challenges of owning a successful and profitable business; I’d say apathy, change, and turmoil. I’m sure you will all agree that salon owners are facing many challenges and obstacles due to an uncertain economy and a changing and difficult business environment. While [Click here to read full article...]

Jon2015-11-20T18:07:58-08:00November 22nd, 2015|

Combating Rising Business Costs

Combating Rising Business Costs

Combating Rising Business Costs The cost of owning your own business will escalate, rising taxes, increased minimum wage, sick leave mandates the possibility of vacation mandates, fees, energy, and the cost of owning your own business continues to grow. As business costs rise, the margin of profitability for salon owners keeps getting lower. Other competitive challenges include the growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills, on the part of the owner, turnover, [Click here to read full article...]

Jon2015-06-21T02:23:13-07:00June 22nd, 2015|

Building Your Salons Team Culture

Building Your Salons Team Culture

There are many ways to create your salons team culture that is both rewarding for your staff, your customers and for you. It is literally true that you can succeed best and quickest by helping others to succeed. – Napoleon Hill Here are some of my suggestions for creating teamwork and growth in your salon: Maintain staff stability --- combat staff turnover, no salon or staff will grow when you have a merry-go-round of staff turnover. Naturally your other staff members will question their job [Click here to read full article...]

Jon2022-04-12T08:22:37-07:00May 12th, 2015|

Special Mother’s Day Greeting from Jon Gonzales

Special Mother’s Day Greeting from Jon Gonzales

Happy Mother's Day! “There is only one pretty child in the world, and every mother has it” A Special Mothers Day Greeting from Jon Gonzales I want to pay a special tribute to all the mothers who are working as hairdresser’s, salon owners and beauty professionals working in the beauty profession. I respect and applaud you for your efforts in wanting a better life for yourself and your family. For many married and single mothers who have a difficult task in trying to balance your [Click here to read full article...]

Jon2016-10-23T21:48:29-07:00May 9th, 2015|

Employee Retention Guidelines

Employee Retention Guidelines

" As leader of your team,you must earn the trust and loyalty of your team." Jon Gonzales Staff turnover will always be a challenge for salon owners, especially with the growing trend towards franchise suites and booth rental. Sometimes one of your peak performers may want to enter another field,or is simply moving from the community. Developing a staff retention program will help you combat this growing challenge. The following tips will help you formulate your own plan of action in taking preventative steps in [Click here to read full article...]

Jon2015-04-15T18:44:44-07:00April 20th, 2015|

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