spa owners | Hairdresser Career Development Systems

Earning Customer Trust and Loyalty

Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you." Jon Gonzales As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

Jon2020-10-27T15:34:27-07:00August 10th, 2020|

Crisis or Opportunity

Crisis or Opportunity

" Failure will never overtake me if my determination to succeed is strong enough" ~Og Mandino The Corona Virus has proven fatal in many industries due to the economy shutdown but particularly for salons and hairdressers. Many of our salons will not reopen. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing obstacles due to apathy, poor business management skills, and other ongoing challenges even before the corona virus hit us, any economic hit was bound to cause complete [Click here to read full article...]

Jon2020-05-17T13:16:57-07:00May 3rd, 2020|

Overcoming Burnout and Anxiety

Overcoming Burnout and Anxiety

"Burnout is nature's way of telling you to take a break." Jon Gonzales Building and growing a hairdressing career or owning a salon/spa business can be daunting. Balancing your personal, professional and financial development is a challenging journey that can cause a series of peaks and balances that will from time to time cause burnout. Our current Corona Virus is certainly a concern for all of us. Instead of worrying and eventual burnout, use this idle time to start developing a passion for self improvement [Click here to read full article...]

hcds4you342020-04-03T13:25:11-07:00April 5th, 2020|

Keys to Influencing Customers

Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression." Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

Jon2020-03-14T12:16:50-07:00March 15th, 2020|

Bridging the Gap Between Staff and Management

Bridging the Gap Between Staff and Management

"A better dialogue between staff and management will combat staff turnover and misunderstandings." Jon Gonzales Earning the trust and loyalty of members of your staff is a constant challenge for salon owners. Why do some hairdressers perform so poorly? Why do some hairdressers allow themselves to be drawn into salon gossip and pettiness? Why do some hairdressers constantly change jobs? Why do some hairdressers always blame the boss for not being busy? Why do some hairdressers refuse to be part of your team? The list [Click here to read full article...]

Jon2020-03-08T11:21:58-07:00March 8th, 2020|

Time Management for Salon Owners

Time Management for Salon Owners

Time is Money --- Jon Gonzales Do you manage time, or does time manage you? Do you sometimes feel overwhelmed due to lack of time? Get the feeling there is never enough time between business and your family? Don’t feel bad, this is just one of the many challenges of owning your own business. In today’s competitive economy, salon owners must wear many hats. Working salon owner, human resource expert, advertising and marketing expert, bookkeeper, mentor, leader, business person, educator, referee, manage people, working long [Click here to read full article...]

hcds4you342020-02-15T14:58:07-08:00February 16th, 2020|

Business Management Seminar

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

Jon2020-02-09T08:50:50-08:00February 9th, 2020|

Seven Tips to Achieve Financial Security

Seven Tips to Achieve Financial Security

"A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life." - Suze Orman To many people in the beauty profession, sadly this topic will be ignored this topic will probably be ignored. Financial planning does not sell tickets, sadly glitter and hype does. Even worse, far too many of our hairdressers are struggling to make a good living, while far too many of our salons are failing. This need not happen to you. Many hairdressers, [Click here to read full article...]

Jon2020-01-25T15:00:29-08:00January 26th, 2020|

My Wish List for 2020

My Wish List for 2020

My Wish List for 2020 As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we [Click here to read full article...]

hcds4you342022-04-12T08:40:36-07:00January 5th, 2020|

Happy New Year, A New Beginning

Happy New Year, A New Beginning

"I believe the best way to start a new year is to say I can, instead of I can't." - Jon Gonzales A New Beginning Now is the time to start planning and setting goals for a prosperous new year in business. By setting new goals and planning for the future, you will be able to avoid the many challenges of growing a profitable business for both hairdressers and salon owners. Rising business costs, new labor law mandates, a crack down on the misclassification of [Click here to read full article...]

Jon2019-12-28T17:46:09-08:00December 29th, 2019|

My Christmas Wish List for Salon Owners and Stylists

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

Jon2019-12-21T12:51:13-08:00December 22nd, 2019|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge." Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

Jon2019-12-17T15:03:30-08:00January 27th, 2019|

Tips on Growing Your Salon in 2019

Tips on Growing Your Salon in 2019

As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases, new labor laws, minimum wage and overtime mandates, and more. These and other new laws will make your challenges even greater in 2019. Two other factors causing more challenges facing salon owners and their workers will be rising business costs and the cost cost of living for both salon owners and their workers. Despite these challenges I feel well managed salons [Click here to read full article...]

Jon2018-12-09T11:09:14-08:00December 9th, 2018|

Salon Owners’ Caribbean Summit

Salon Owners’ Caribbean Summit

“Salon Owners Learning from Salon Owners” - Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of our Caribbean Salon Owners' Summit Conference is to address and create a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession and our standard of living. You will have an opportunity to voice your concerns,offer your suggestions, and learn from fellow salon owners in round table discussions on topics that are affecting your businesses. Salon owners [Click here to read full article...]

Jon2018-11-18T09:52:46-08:00November 18th, 2018|

How to Raise Prices

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations." Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

Jon2018-11-05T11:46:30-08:00November 4th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. " Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I attract top talent? How do I establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover? How do I determine who fits [Click here to read full article...]

Jon2018-10-28T11:16:01-07:00October 28th, 2018|

Thank You From Jon Gonzales

Thank You From Jon Gonzales

"Appreciation and Thank You are two of the rarest but one of the most beautiful virtues." Jon Gonzales Thank you for following my weekly blog and for your interest in Hairdresser Career Development Systems. My informative blog posts are my way of saying thank you for your support. My goal is to help you meet the growing challenges of owning a successful and profitable business, so you can make informed business decisions based on fact, not guesswork. As a fellow salon owner/hairdresser, I certainly understand [Click here to read full article...]

Jon2018-10-05T13:05:04-07:00October 7th, 2018|

When a Good Worker Turns Bad

When a Good Worker Turns Bad

" When a good work refuses to be part of your team." - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

Jon2018-09-30T09:15:13-07:00September 30th, 2018|

Building Your Championship Team

Building Your Championship Team

"Time spent building your championship team will be time well spent." Jon Gonzales Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

Jon2018-09-17T10:12:12-07:00September 16th, 2018|

Attracting New Clients

Attracting New Clients

Keeping your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

Jon2018-08-31T19:07:30-07:00September 2nd, 2018|

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