“You never get a 2nd chance to form a positive first impression.”
Jon Gonzales
In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer.
You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations.
Follow these Guidelines with an Open Mind:
Project a Professional Appearance– — If you can’t make yourself look good, how do you expect your customer to trust your expertise and judgment in choosing a look that is right for them.
We are in the business of not only making people look good,but also make them feel good about themselves.
If you want to be respected and compensated like a professional, then you have got to look and act like a professional.
Be Personal and Enthusiastic — smile and project a pleasing personality. If there is a smile in your heart , your face will show it. We are in the business of not only making our clients look good, but also helping them feel good about themselves.
A pleasant and positive personality will be a great first step.
Communicate — lack of communication is the number one cause of customer loss. Listen intently in trying to understand your client’s needs then skillfully and in an articulate manner offer your professional opinion. Above all, listen
Develop Customer Rapport — Let your client talk about their interests not yours. If she is a grandma let her talk about her grandchildren. Always try to find topics of interest from your client.
Excel at Customer Service —work hard to exceed client expectations by doing a little more than what is expected. Perhaps a little neck massage after a shampoo, know the power of customer service.
Make it a habit to exceed client expectations every time.
A Caring Attitude — by your actions show a genuine caring attitude towards each and every customer. Let them know by your actions that you truly care. Be a little kinder than necessary.
Seek Customer Feedback — always invite customer feedback. Let your customer know that you invite criticism and will not take that criticism personally. It often takes a couple of visits to really understand client needs.
Send a Thank You — when you gain a new customer, you may want to send a little thank you note or a thank you card.
In these difficult times these guidelines will help you stand above the crowd. I urge you to review my book a Hairdresser’s Guide to Success Personally, Professionally, Financially.
It will serve as a road map to follow in helping you reach your goals. Click here
Follow these tips; you will stand above the crowd