Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression."                          Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

2020-03-14T12:16:50-07:00March 15th, 2020|

When a Good Worker Turns Bad

" When a good work refuses to be part of your team."  - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and  shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

2018-09-30T09:15:13-07:00September 30th, 2018|

Building Your Championship Team

                   "Time spent  building your championship team will be time well spent."                                                              Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

2018-09-17T10:12:12-07:00September 16th, 2018|

Creating Your Apprenticeship Program

There is a real need for an apprenticeship program in the beauty profession. Unfortunately, not enough owners are aware of the numeral benefits of having such a program in their salon. Apprenticeship programs help combat the high dropout rate of young hairdressers, most of whom leave the profession due to lack of opportunity and experience. More importantly, having an apprenticeship program helps to upgrade the quality of education in your salon, equipping your team to better meet job market and consumer demands. As salon owners, [Click here to read full article...]

2018-06-19T08:53:26-07:00June 24th, 2018|

Improving Salon Staff Performance & Productivity

Increasing salon staff’s performance and productivity is crucial for any salon's survival. The best way to go about it is by implementing a Benefits & Rewards Compensation System, a reward program within your salon. Before creating such a system, first review your salon goals and objectives---ensure they are clearly defined---and then prioritize your real needs. You must also evaluate your profit and loss statement to see if you can afford to create a rewards program. Once you're sure you can afford one, create an excellent [Click here to read full article...]

2018-03-25T09:24:12-07:00March 25th, 2018|

A Compensation Reward Systems

Compensation Rewards System - Incentives for Improving Staff Performance and Productivity Our business is such that we must rely on the performance, productivity and stability of our staff to reach higher levels of excellence. There are many ways to improving staff performance and productivity, which salon owners must do if they wish to encourage their staff to continue performing at their absolute best. And one of the best ways is providing a reward system for peak performers. But before you develop a compensation rewards system, [Click here to read full article...]

2017-11-11T10:07:35-08:00January 20th, 2018|

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will resume on March 11th, 2018. As many of you know, I was able to retire financially independent and debt free. Along the way I had to find solutions to overcome [Click here to read full article...]

2018-01-24T09:18:00-08:00December 3rd, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

2017-10-01T00:01:51-07:00October 1st, 2017|

How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny"   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

2017-07-23T11:16:34-07:00July 23rd, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

2018-08-28T00:36:17-07:00March 12th, 2017|

Developing Self Confidence

"You are special and unique. Live up to your own expectations, not the expectations of others." Developing self confidence is a critical component to finding happiness within --- personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to change with the times. The beauty profession requires new thinking, new ideas, change, extra effort, and sacrifices. Without self confidence, these challenges will become overwhelming for any hairdresser or salon [Click here to read full article...]

2021-09-30T11:59:03-07:00February 19th, 2017|

How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top questions I am asked over and over by salon owners; how do I find quality hairdressers? Why is it so difficult to find talent who truly have a passion about [Click here to read full article...]

2017-02-05T11:40:15-08:00February 5th, 2017|

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's  team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

2017-01-26T09:44:46-08:00September 18th, 2016|

Mistakes Every Beauty Professional Must Avoid!

"When you are just average, you are just as near the bottom as you are the top." Many of us with experience were unprepared for a competitive job market when we entered the job market. Many thought that graduating from beauty school would be all that we would need to build our beauty professional careers. Unfortunately there were other skills we failed to develop that would help us better meet job market and consumer demands such as communication and people skills, personal development, excelling at [Click here to read full article...]

2016-05-01T10:11:15-07:00May 1st, 2016|

Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated."  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to  earn the trust and [Click here to read full article...]

2015-12-12T20:27:01-08:00December 13th, 2015|

Building Your Salons Team Culture

There are many ways to create your salons team culture that is both rewarding for your staff, your customers and for you. It is literally true that you can succeed best and quickest by helping others to succeed. – Napoleon Hill Here are some of my suggestions for creating teamwork and growth in your salon: Maintain staff stability --- combat staff turnover, no salon or staff will grow when you have a merry-go-round of staff turnover. Naturally your other staff members will question their job [Click here to read full article...]

2022-04-12T08:22:37-07:00May 12th, 2015|

Salon Owners: Eight Incredible Days to Renew Your Passion!

  "Let us unite as salon owners and  professionals;let us cherish the unity and pride that binds us together." You’re invited to be part of our new grass roots movement by attending our 8 Day Salon Owners Summit Conference sailing to the Caribbean February 1-8th. We will be visiting The Bahamas,Curacao,Netherlands Antilles and Aruba,Netherlands Antilles,sailing from Fort Lauderdale.  Fun, relaxation, education, and networking with other salon owners who are committed to tackle and prevent the many obstacles and challenges affecting salons, our profession, and the [Click here to read full article...]

2022-04-12T09:37:11-07:00June 2nd, 2013|

Excellence Starts at The Top

" Authority does not make you a leader; it gives you the opportunity to be one." If you can’t manage yourself, how can you expect to manage your team? Whether you like it or not, you are captain of your team. If you expect excellence within your staff, then you must lead the way in developing excellence within yourself as a salon owner. It’s important to understand, that your teams winning attitude starts with you. Your ability to develop a team spirit where everyone [Click here to read full article...]

2022-04-12T09:33:37-07:00March 31st, 2012|

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