Overcoming Burnout and Anxiety

"Burnout is nature's way of telling you to take a break."  Jon Gonzales Building  and growing a hairdressing career or owning a salon/spa business can be daunting. Balancing your personal, professional and financial development is a challenging  journey  that can cause a series of peaks and balances that will from time to time cause burnout. Our current Corona Virus is certainly a concern for all of us.  Instead of worrying and eventual burnout, use this idle time to start developing a passion for self improvement [Click here to read full article...]

2020-04-03T13:25:11-07:00April 5th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression."                          Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

2020-03-14T12:16:50-07:00March 15th, 2020|

Bridging the Gap Between Staff and Management

"A better dialogue between staff and management will combat staff turnover and misunderstandings." Jon Gonzales Earning the trust and loyalty of members of your staff is a constant challenge for salon owners. Why do some hairdressers perform so poorly? Why do some hairdressers allow themselves to be drawn into salon gossip and pettiness? Why do some hairdressers constantly change jobs? Why do some hairdressers always blame the boss for not being busy? Why do some hairdressers refuse to be part of your team? The list [Click here to read full article...]

2020-03-08T11:21:58-07:00March 8th, 2020|

Time Management for Salon Owners

Time is Money --- Jon Gonzales Do you manage time, or does time manage you? Do you sometimes feel overwhelmed due to lack of time? Get the feeling there is never enough time between business and your family? Don’t feel bad, this is just one of the many challenges of owning your own business. In today’s competitive economy, salon owners must wear many hats. Working salon owner, human resource expert, advertising and marketing expert, bookkeeper, mentor, leader, business person, educator, referee, manage people, working long [Click here to read full article...]

2020-02-15T14:58:07-08:00February 16th, 2020|

Seven Tips to Achieve Financial Security

"A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life." - Suze Orman To many people in the beauty profession, sadly this topic will be ignored this topic will probably be ignored. Financial planning does not sell tickets, sadly glitter and hype does. Even worse, far too many of our hairdressers are struggling to make a good living, while far too many of our salons are failing. This need not happen to you. Many hairdressers, [Click here to read full article...]

2020-01-25T15:00:29-08:00January 26th, 2020|

My Wish List for 2020

My Wish List for 2020 As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we [Click here to read full article...]

2022-04-12T08:40:36-07:00January 5th, 2020|

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

2019-12-21T12:51:13-08:00December 22nd, 2019|

Salon Owners Summit Conference Cruise Itinerary

Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of this Salon Owner’s Summit Conference Cruise to the Eastern Caribbean is to open a forum and form a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. You will have an opportunity to voice your concerns in round table discussions of topics with other salon owners that are affecting your businesses. Salon owners sharing their vast real world [Click here to read full article...]

2019-02-03T11:57:53-08:00February 3rd, 2019|

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations."  Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

2018-11-05T11:46:30-08:00November 4th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. "   Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I  attract top talent? How do I  establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover?  How do I determine who fits [Click here to read full article...]

2018-10-28T11:16:01-07:00October 28th, 2018|

When a Good Worker Turns Bad

" When a good work refuses to be part of your team."  - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and  shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

2018-09-30T09:15:13-07:00September 30th, 2018|

Building Your Championship Team

                   "Time spent  building your championship team will be time well spent."                                                              Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

2018-09-17T10:12:12-07:00September 16th, 2018|

Attracting New Clients

Keeping  your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

2018-08-31T19:07:30-07:00September 2nd, 2018|

Preventing and Overcoming Staff Turnover

Most of us have lost a staff member from time to time. Some leave because they feel they can advance their career elsewhere, and some are lured by being offered more commissions or booth rental options. Of course client lists are expected to follow when your staff walk out the door. No business can continue to grow with a constant merry-go-round of losing members from your team to your competitors. Any interruption to building and growing your business is a major challenge to salon owners, [Click here to read full article...]

2018-08-16T16:30:55-07:00August 19th, 2018|

Your Journey to Success (Part 3)

For the past few weeks, we've been discussing why some people make it big while others barely get by. Now for our final part of our series, we'll look at the last guidelines you need to complete your journey to success. Your first step towards making your dreams and expectations starts from within and your attitude towards a better life for yourself and your family.  Do you have what it takes? Do you know what it takes? Follow these guidelines with an open mind: Business [Click here to read full article...]

2018-08-05T08:42:53-07:00August 5th, 2018|

Your Journey to Success (Part 2)

Last week we reviewed the characteristics of successful people, figuring out together why certain people tend to stand above the crowd. Now that's all mapped out, we continue our journey to success by learning from their triumphs. Like last week, I urge you to follow these guidelines within yourself every day to unleash your inner power. You and only you have the power to be as successful as you want to be. Follow these guidelines with an open mind: Professional Appearance --- are we are [Click here to read full article...]

2018-07-22T10:59:26-07:00July 29th, 2018|

Why Salons Fail

This past year has been a very difficult year for many salon owners. Sadly, far too many salons have failed while many more will continue to struggle.  Unfortunately, 2018 -2019 shapes up to be an even more challenging year as business costs and the high cost of living continues to rise. new labor laws and minimum wage and overtime pay will also cause a lot of hardships as well .   It may seem out of your hands, but let me assure you ,there's more [Click here to read full article...]

2021-09-30T12:14:59-07:00June 10th, 2018|

Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

2018-05-28T21:34:43-07:00June 3rd, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

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