The Coming Storm

A storm is growing for salon owners. Are you prepared? There's a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to the many challenges, changes, and obstacles facing salon owners, hairdressers, and  beauty professionals . Times are tough, and [Click here to read full article...]

2017-04-23T12:08:48-07:00April 23rd, 2017|

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let's talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building---it's just too costly! By building your team to perfection, you will ensure your salon continues keeping customers. Educate Your Staff --- Invest in your salon’s greatest profit potential by educating your staff. [Click here to read full article...]

2017-04-15T11:13:48-07:00April 16th, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|

Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs rise, the margin of profitability keeps getting lower. The growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills on [Click here to read full article...]

2017-03-28T00:47:32-07:00March 26th, 2017|

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

2018-08-28T00:36:17-07:00March 12th, 2017|

Overcoming Turmoil and Change in the Beauty Profession

Overcoming turmoil and change in the beauty profession.  If there are two words that best describe the beauty industry today, I’d say they are change and turmoil. I ‘m sure you will agree, our profession is facing difficult challenges due to a changing economy.    All facets of our industry are paying a heavy price for not adapting to change and addressing the growing challenges of owning a profitable business. Our  new generation of hairdressers and salon owners will especially be vulnerable  meeting these challenges [Click here to read full article...]

2017-03-05T12:40:16-08:00March 5th, 2017|

How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top questions I am asked over and over by salon owners; how do I find quality hairdressers? Why is it so difficult to find talent who truly have a passion about [Click here to read full article...]

2017-02-05T11:40:15-08:00February 5th, 2017|

Financial Planning —- Start Now!

" A big part of financial freedom is having your heart and mind free of worry about the what-ifs of life." ---Suze Orman A New Year is an excellent time to develop an action plan for securing your financial independence and financial planning. I think you’ll all agree that the cost of living keeps escalating, and with the way things are going, you may have to wait to retire until age 70 before claiming social security benefits. Another challenge that’s confronting hairdressers is the rising [Click here to read full article...]

2017-01-31T09:15:59-08:00January 30th, 2017|

A New Beginning: New Year Resolutions for 2018

     A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team.  Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]

2017-12-21T11:02:13-08:00January 3rd, 2017|

Straight Talk from Jon Gonzales

Straight Talk from Jon Gonzales My straight talk blog post is designed to identify and find solutions affecting our salon, our standard of living and our profession. Those of you who know me, know I have the utmost respect for everyone working in the beauty profession,especially salon owners and hairdressers. You also know I am not afraid to expose the many obstacles within our profession. Glitter and hype aside, I believe you want straight talk,I can tell you what you want to hear and make [Click here to read full article...]

2017-10-31T11:45:41-07:00September 11th, 2016|

Providing Staff Incentives

 "A pat on the back accomplishes much more than criticism." Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, business stability and growth to name just a few guidelines There are many other ways to reward peak performers based on performance as well; I will review some other guidelines [Click here to read full article...]

2016-07-31T09:51:28-07:00July 31st, 2016|

Profit is Not a Dirty Word!

 "The worst crime against working people is a salon that fails to make a profit." Attention Hairdressers ----- Profit is Not a Dirty Word! There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Sadly, many hairdressers feel that salon owners are greedy . In chat rooms I read comments like how dare the owner makes a profit off of me. Salon Owners are greedy. Salon Owners are rich. Why should the owner keep half of what I earn? [Click here to read full article...]

2016-06-02T21:59:52-07:00June 5th, 2016|

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion  and  speak out on this  very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

2018-05-18T10:39:21-07:00May 22nd, 2016|

Combating Rising Business Costs

Combating Rising Business Costs The cost of owning your own business will escalate, rising taxes, increased minimum wage, sick leave mandates the possibility of vacation mandates, fees, energy, and the cost of owning your own business continues to grow. As business costs rise, the margin of profitability for salon owners keeps getting lower. Other competitive  challenges include the growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills, on the part of the owner, turnover, [Click here to read full article...]

2015-06-21T02:23:13-07:00June 22nd, 2015|

Staff Retention Guidelines

"Nothing will improve a person's more hearing than praise." staff retention   Identifying and Avoiding the Causes of Staff Turnover: More and more salon owners will need to be aware that key members of your staff will be recruited to greener pastures in the form of adverting, post cards, and other means,of course they will be encouraged to bring a clientele. With the emergence of franchise suites, booth rental, and even your competition. The best way to combat this growing trend is to [Click here to read full article...]

2014-10-02T17:25:03-07:00July 28th, 2014|

My 2019 Wish List for Hairdressers

” If we are to raise the standard of living for hairdressers,then we must raise our standard of educational excellence.” – Jon Gonzales Last week I created a wish list for salon owners in an effort to help them become better business men and women. There ability to develop strong leadership skills and become astute business men and women,will benefit our hairdressers personally, professionally,and financially. I also want to help salon owners bridge the gap between management and staff,so we could better understand and communicate [Click here to read full article...]

2021-09-30T11:59:03-07:00April 8th, 2014|

Keys to Improving Staff Performance and Productivity

Written by Jon on August 25, 2013 – 12:00 pm - “I do not believe hairdressers perform poorly on purpose;they just have not been properly educated.”  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon’s greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach [Click here to read full article...]

2014-05-22T23:40:54-07:00April 8th, 2014|

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