Salon Success Tips, Salon Marketing Ideas & Salon Solutions - Page 14

Tough Love by Jon Gonzales

As many of you are aware, the beauty profession has changed dramatically. Finding answers to the many challenges of salon ownership is getting tougher in a changing job market. Most owners are working long hours behind the chair leaving very little time to becoming astute business men and women and promote their business. Finding time to address your challenges is a challenge in itself. Beyond the Glitter and Hype of the Beauty Profession. We as professionals have no voice or time in combating the [Click here to read full article...]

Jon2019-12-17T15:22:26-08:00December 2nd, 2018|

Developing Your Competitive Edge

Developing Your Competitive Edge

competitive edge Developing Your Competitive Edge. Adapting to change and gaining that all important competitive edge will help your salon standout in your community. Innovation, new ideas and new marketing concepts will set you apart from your competition. It’s no secret that the beauty industry has changed and needs educational reform,unfortunately most education in the industry is promoted by the the product companies promoting their products. Sadly many salons who are not adapting to change and a competitive business climate will fail because [Click here to read full article...]

Jon2018-11-27T18:15:46-08:00November 25th, 2018|

Salon Owners’ Caribbean Summit

Salon Owners’ Caribbean Summit

“Salon Owners Learning from Salon Owners” - Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of our Caribbean Salon Owners' Summit Conference is to address and create a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession and our standard of living. You will have an opportunity to voice your concerns,offer your suggestions, and learn from fellow salon owners in round table discussions on topics that are affecting your businesses. Salon owners [Click here to read full article...]

Jon2018-11-18T09:52:46-08:00November 18th, 2018|

How to Raise Prices

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations." Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

Jon2018-11-05T11:46:30-08:00November 4th, 2018|

Tips for Beauty School Graduates

“Your graduating from beauty school --- now what!" Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before [Click here to read full article...]

Jon2018-11-10T14:41:26-08:00November 4th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. " Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I attract top talent? How do I establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover? How do I determine who fits [Click here to read full article...]

Jon2018-10-28T11:16:01-07:00October 28th, 2018|

Leadership

“Developing Your leadership Skills” The Practical, No Nonsense Success & Leadership Guide for the Busy Salon Owner EXCELLENCE DOES BEGIN AT THE TOP “If you can’t manage yourself, you’ll never be able to manage others.” Jon Gonzales Do you know the overwhelming cause why so many people fail in business? It’s not from a lack of ambition, or drive, or even money.Most businesses fail because of poor management. In fact, an astounding 92% of small businesses go under because the owner just [Click here to read full article...]

Jon2019-02-17T06:46:34-08:00October 28th, 2018|

Good is Not Enough Anymore.

Good is Not Enough Anymore.

Good is not enough Anymore It’s no secret that salon owners and hairdressers are facing many challenges in trying to build a successful business by improving salon profits, and raise their standard of living for themselves and staff. It is time for educational reform focusing on the educational needs of hairdressers and salon owners who represent the heart and soul of the beauty profession. With rising business costs, increasing competition by well managed upscale salons, new labor laws ,and a changing market place; only [Click here to read full article...]

Jon2018-10-14T10:32:46-07:00October 14th, 2018|

Thank You From Jon Gonzales

Thank You From Jon Gonzales

"Appreciation and Thank You are two of the rarest but one of the most beautiful virtues." Jon Gonzales Thank you for following my weekly blog and for your interest in Hairdresser Career Development Systems. My informative blog posts are my way of saying thank you for your support. My goal is to help you meet the growing challenges of owning a successful and profitable business, so you can make informed business decisions based on fact, not guesswork. As a fellow salon owner/hairdresser, I certainly understand [Click here to read full article...]

Jon2018-10-05T13:05:04-07:00October 7th, 2018|

Beauty Profession Dark Side & Why It’s Occurring

We need to identify and address the dark side of the beauty profession many challenges of saif we are to find solutions to salon/spa ownership. Jon Gonzales With over 43 years as experience as a salon owner/hairdresser and now President of Hairdresser Career Development Systems and Creator of my University of Educational Excellence for Beauty Professionals, I want to thank everyone for your trust and support. To view my background, my real world experience as a working hairdresser & salon owner and now an [Click here to read full article...]

Jon2022-04-12T11:42:11-07:00October 3rd, 2018|

When a Good Worker Turns Bad

When a Good Worker Turns Bad

" When a good work refuses to be part of your team." - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

Jon2018-09-30T09:15:13-07:00September 30th, 2018|

Your Road To Financial Security

It is crucial for you to consider planning for your financial security and financial future. It's a well known fact that earnings for hairdressers are far below other industries and professions. Most people in our profession have no medical insurance, pensions, retirement, and benefit packages like other professions and industries. Far too many of our colleagues are working paycheck to paycheck just to pay their bills. Many of our salon owners are working 10-12 hours a day just trying to stay in business. Despite these [Click here to read full article...]

Jon2018-09-20T14:33:43-07:00September 23rd, 2018|

Building Your Championship Team

Building Your Championship Team

"Time spent building your championship team will be time well spent." Jon Gonzales Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

Jon2018-09-17T10:12:12-07:00September 16th, 2018|

The Business Journey You Don’t Have to Take Alone

The Business Journey You Don't Have to Take Alone. You are not alone anymore! I want to share my journey in the hopes that I can make your journey easier than mine. My intent on writing this article is to help you find solutions to the many challenges salon owners are experiencing in today's changing and competitive business climate, I want to share my journey in the hope that I can make your journey easier than mine. As owner of 3 successful salons for over [Click here to read full article...]

Jon2018-09-09T11:20:38-07:00September 9th, 2018|

Attracting New Clients

Attracting New Clients

Keeping your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

Jon2018-08-31T19:07:30-07:00September 2nd, 2018|

Are You Violating Worker Rights?

State Cities,and Federal Agencies are targeting the beauty industry for audits to determine if worker rights are being violated. Many salon owners are unknowingly violating worker rights, making themselves vulnerable to audits and severe penalties. The penalties are enormous, from frivolous lawsuits to business shutdowns. I am not an attorney and I'm not here to give legal advice. That's just not my jurisdiction, but I can suggest areas and resources you can view that will help you make informed decisions based on fact,not guesswork.in helping [Click here to read full article...]

Jon2022-04-12T11:43:01-07:00August 26th, 2018|

Preventing and Overcoming Staff Turnover

Preventing and Overcoming Staff Turnover

Most of us have lost a staff member from time to time. Some leave because they feel they can advance their career elsewhere, and some are lured by being offered more commissions or booth rental options. Of course client lists are expected to follow when your staff walk out the door. No business can continue to grow with a constant merry-go-round of losing members from your team to your competitors. Any interruption to building and growing your business is a major challenge to salon owners, [Click here to read full article...]

Jon2018-08-16T16:30:55-07:00August 19th, 2018|

A Message to Beauty School Students

For those just beginning their journey into the beauty business, let me just say I'm thrilled that you've chosen hairdressing as your profession! I do hope the following information will help guide you as you start your journey towards reaching your goals and aspirations. I want to share my 43 year experiences as a hairdresser/salon owner and ten years as an educator that will help you make your journey easier than mine. I have often been asked if a career in the beauty profession a [Click here to read full article...]

Jon2018-09-15T09:14:45-07:00August 12th, 2018|

Your Journey to Success (Part 3)

Your Journey to Success (Part 3)

For the past few weeks, we've been discussing why some people make it big while others barely get by. Now for our final part of our series, we'll look at the last guidelines you need to complete your journey to success. Your first step towards making your dreams and expectations starts from within and your attitude towards a better life for yourself and your family. Do you have what it takes? Do you know what it takes? Follow these guidelines with an open mind: Business [Click here to read full article...]

Jon2018-08-05T08:42:53-07:00August 5th, 2018|

Your Journey to Success (Part 2)

Last week we reviewed the characteristics of successful people, figuring out together why certain people tend to stand above the crowd. Now that's all mapped out, we continue our journey to success by learning from their triumphs. Like last week, I urge you to follow these guidelines within yourself every day to unleash your inner power. You and only you have the power to be as successful as you want to be. Follow these guidelines with an open mind: Professional Appearance --- are we are [Click here to read full article...]

hcds4you342018-07-22T10:59:26-07:00July 29th, 2018|

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