Salon Success Tips, Salon Marketing Ideas & Salon Solutions

Five Tips to Growing Your Business

" Customer service should be a high priority in growing your business." Salon owners face many challenges in today’s competitive and difficult business environment. Rising business costs, rising competition, price wars, and the list goes on and on. Finding answers to these challenges by trial and error is just too costly” The key to owning a successful and profitable business will depend on many factors. One of the key factors to growing your business and owning and growing a successful business will depend on [Click here to read full article...]

Jon2022-04-12T09:17:43-07:00July 9th, 2011|

Seven Tips on Keeping Customers

Losing customers in today’s tough and competitive and changing business climate economy is especially harmful to our standard of living and our profession, our salons, and the livelihoods of all members of our team. No business can grow with a hit and miss approach to client retention. Losing just one loyal customer and her family over the course of the year can cost up to $1200.00 in lost revenue. The real damage is that your one lost customer will tell all their circle of friends [Click here to read full article...]

Jon2022-04-12T09:13:05-07:00June 25th, 2011|

How To Get More Customers Into Your Salon Using Social Media

How To Get More Customers Into Your Salon Using Social Media

"Profit in business comes from repeat customers, customers that boast about your products or services, and that brings friends and endorsements from them.” – W. Edwards Deming Below is a guest post from my social media consultant in which she shares tips that will help you get started with, or expand, your social media presence - Jon Gonzales Millions of people are using social media sites like Facebook, Twitter, Foursquare, etc… on a daily basis and many of them use the sites via their mobile [Click here to read full article...]

Jon2022-04-12T09:11:00-07:00May 29th, 2011|

How To Avoid Customer Loss

How To Avoid Customer Loss

"Treat every customer as if they sign your paycheck --- because they do." With skyrocketing business costs, heightened consumer demands, rising competition and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss, it’s just too costly! Salon owners and staff can no longer afford a trial-and-error approach to client retention. Word of Mouth Advertising... The Best & Cheapest Form of Advertising! Satisfied customers will patronize your business again and again and will be happy to recommend your [Click here to read full article...]

Jon2011-04-22T06:00:09-07:00April 22nd, 2011|

Five Tips for Improving Staff Performance

"The main ingredient of stardom is the rest of the team." John Wooden Five Tips for Improving Staff Performance One of the biggest challenges of owning a hair/spa salon business is improving staff performance and productivity. It starts with the owner. Excellence does start at the top. Before you can manage others you must be able to manage yourself if you want to earn the trust and respect of your team. Managing people who share your vision and goals can be daunting. The question [Click here to read full article...]

hcds4you342022-04-12T09:08:59-07:00April 15th, 2011|

Money Tips for Women in the Beauty Industry

Although many of these tips are geared towards women, they also apply for men as well.As hairdressers and salon owners we tend to invest most of our time developing our artistic skills, we seldom think of planning for our financial future.In today’s tough economy, the cost of living will continue to escalate as evidenced by rising gas prices as an example. It’s not how much you earn that will determine your financial future; It’s what you do with your money that will determine your financial [Click here to read full article...]

hcds4you342022-04-12T09:02:22-07:00March 25th, 2011|

Five Business Tips for Improving Your Business

" Work hard to take your business and team to a higher level." In today's tough economy improving the growth and profitability of your business, should be a high priority. You can no longer afford to just hope that your business is going to grow with out effort. As leader of your team it is your responsibility to take your business and staff to a higher level of excellence. Your staff’s livelihood depends on your decision making efforts in growing and making your business [Click here to read full article...]

hcds4you342022-04-12T08:58:56-07:00February 26th, 2011|

Special Preview Announcement from Jon Gonzales

Coming to Toronto , Canada Monday, May 9, 2011 Are You Concerned about the Future Growth and Profitability of your Business? Do You Want To Develop Powerful Business Management Skills? Are You Concerned With Rising Business Costs? Do You find it Difficult to find Committed Hairdressers for Your Team? Are You Being Compensated Enough for the Long Hours and Hard Work of Owning Your Business? Dear Colleague and Friend, I am pleased to make a preview announcement of my upcoming all day [Click here to read full article...]

Jon2022-04-12T08:39:35-07:00February 26th, 2011|

Five Steps to Making Your Success a Reality

"Never accept mediocrity, good is not enough."These are troubling times for our country and our profession. Everywhere you turn there is doom and gloom. Unemployment, growing deficits, and rising business costs to name but a few of the challenges we face.Despite these difficult times, I feel there has never been a better time for both hairdressers and salon owners to succeed.Unfortunately far too many of our colleagues will follow the doom and gloom crowd always looking for excuses to fail.Sadly far too many salons and [Click here to read full article...]

hcds4you342022-04-12T08:55:43-07:00February 5th, 2011|

Proposed Salon Owner’s Summit Conference: Are You Interested?

It's Time for Unity Among Salon Owners Dear Friends and Colleagues, I want to share some exciting news and proposals with you. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. We must address the causes of many of the challenges and obstacles salon owners and hairdressers face daily. For too long, salon owners have been isolated in having to battle the many deep-rooted challenges and [Click here to read full article...]

hcds4you342022-04-12T08:51:24-07:00January 24th, 2011|

Six Steps on How to Communicate with Your Hairdresser

" To listen is as powerful a means of communication and influence as to talk well." John MarshallA message to your customers!I am sharing an excerpt from my salon newsletter that we sent to our customers:Lack of communication between client and hairdresser is one of the main causes of customer dissatisfaction. A clear dialogue between hairdresser and client is essential in finding a look that is uniquely just right for you.At Chez Jon Hair Salon we listen to our clients' requests then offer our expert [Click here to read full article...]

hcds4you342022-04-12T08:49:36-07:00December 11th, 2010|

Honesty and a Code of Ethics

" Integrity is the essence of everything successful. " Richard Fuller. Many hairdressers and salon owners are working hard and experiencing many challenges in trying to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods.It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and [Click here to read full article...]

hcds4you342022-04-12T08:47:14-07:00November 13th, 2010|

Thanksgiving Newsletter

Season’s Greetings Once again the Holiday season is upon us. Thanksgiving is always the appropriate time to count our blessings and offer messages of thanks and good will to our friends, relatives, our staff, and valued customers. As President and founder of Hairdresser Career Development Systems I personally want to thank each of you for your support and interest towards my educational programs. My business goal is to reach higher levels of educational excellence in meeting and exceeding your high expectations. I am committed to [Click here to read full article...]

hcds4you342021-09-30T12:14:53-07:00November 5th, 2010|

A Commitment to Excellence Must Start at the Top

"As captain and leader of your team, you and only you must provide the leadership in taking your business and your team to higher levels of excellence". Do you know what it takes to be a leader? Do you have what it takes to be a leader? Do you know how to develop a winning team that shares your business goals, vision, and expectations? Have you made a commitment to developing excellence within yourself ? Do you have an open mind to seeking [Click here to read full article...]

hcds4you342022-04-12T08:42:21-07:00October 31st, 2010|

Financial and Retirement Planning

'"Becoming wealthy is not a matter of how much you earn,who your parents are,or what you do --- it is a matter of managing your money properly" --- Noel Whittaker One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, paid vacation, or other benefit packages like other professions. As a result, many in our profession end up living paycheck to paycheck and seldom take the time [Click here to read full article...]

Jon2022-04-12T08:36:51-07:00September 26th, 2010|

Compensation Guidelines for Salon Owners and Hairdresser’s

I’ve been fortunate to have traveled throughout the US and Canada meeting thousands of salon owners and managers, as well as hairdressers and educators. Many times, I’ve been asked about compensation. Suffice it to say, there can be a large gap between the opinions of salon owners, managers, and hairdressers about compensation. In this article, I’d like to attempt to bridge the gap between salon staff and management, and offer a few tips to help clarify the many misunderstandings about compensation. "There is no Universal [Click here to read full article...]

Jon2022-04-12T08:17:51-07:00September 18th, 2010|

Instilling a Team Environment

"A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of others" --- Norman Shidle Instilling a Team Environment As leader of your team, instilling a team spirit is a prerequisite to establishing a positive and professional salon environment. On the other hand, a house divided will create a negative and unprofessional salon environment for staff, our clients, and management. No salon can experience long term growth, stability, and profitability without a team [Click here to read full article...]

Jon2022-04-12T08:35:27-07:00August 8th, 2010|

Salon Owners Must Speak Out & Take Control of Their Own Destiny

After 41 years in the trenches as a working hairdresser/salon owner and now President of Hairdresser Career Development Systems, I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole. Before we can find solutions to owning a successful salon , we need to address the and find solutions to the many challenges of salon ownership. Below are just some of the challenges that salon owners face [Click here to read full article...]

Jon2015-11-11T22:50:41-08:00April 22nd, 2010|

It’s Time for Unity Among Salon Owners

It’s Time for Unity Among Salon Owners For too long salon owners have been in isolation in trying to battle the many deep rooted challenges and obstacles to running a successful and profitable business. Combating staff turnover, price and commission wars, staff pirating, inability to find quality hairdressers, lack of an on job apprenticeship training program, new minimum and over time labor costs, rising business costs…the list goes on and on. Now is the time for unity among salon owners. It’s time that we address [Click here to read full article...]

Jon2016-03-30T11:39:33-07:00March 28th, 2010|

Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salon sand price ranges to choose from in their community . If they don’t feel a sense of loyalty for their [Click here to read full article...]

Jon2016-04-26T13:51:23-07:00March 17th, 2010|

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