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About Jon

Jon Gonzales, well known spa & salon consultant, enjoys sharing his real world knowledge of salon success, salon management and hairdresser & salon marketing strategies. He has been in the beauty industry for over 40 years. You're Invited To Learn To Build And Grow A Successful Business In Las Vegas With Jon, This May 15th, 16th. Also read Jon's business and success tips on Facebook.

Honesty and a Code of Ethics

Honesty and a Code of Ethics

" There is no substitute for basic honesty and integrity in one's life." Many hairdressers and salon owners are experiencing many challenges in trying to provide a better life for themselves and their families. In order to raise our standard of living and make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. The purpose of this message is to combat turnover and help bridge the gap between salon owners and [Click here to read full article...]

Jon2011-09-24T23:02:22-07:00September 24th, 2011|

The Greedy Salon Owner ?

The Greedy Salon Owner ?

" Let us join together to better understand each other. " There seems to be a growing contempt and jealousy towards pharmaceuticals, oil companies, financial institutions, Wall Street, rich people, or anybody who is successful and surprisingly salon owners throughout the United States. I was recently reading some chat rooms comments where hairdressers were commenting on their salons and owners. I was alarmed by the degree of animosity, misunderstandings, and negative attitudes towards salon owners and managers in their efforts to grow their business and [Click here to read full article...]

Jon2011-09-08T21:06:29-07:00September 8th, 2011|

Why Do Hairdressers Change Jobs? Who is at Fault?

Why Do Hairdressers Change Jobs? Who is at Fault?

"Integrity is telling myself the truth, and honesty is telling the truth to others." One of the leading obstacles to business growth and long term success is turnover. No business can continue to grow and remain profitable with a constant merry go round of staff turnover. Our business is such that we must rely heavily on the performance and stability of our staff to maintain business growth and stability. In order for us to make this a reality we must examine the causes of staff [Click here to read full article...]

Jon2011-08-28T10:48:11-07:00August 28th, 2011|

A Hairdresser’s Guide to Making Money

A Hairdresser’s Guide to Making Money

" Money is better then poverty,if only for financial reasons." - Woody Allen It is a proven fact that the income and standard of living of hairdresser’s is not keeping pace with other professions. Most hairdresser’s have no pensions, medical insurance, paid vacations and other perks compared to other professions. Far too many of our colleagues work pay check to pay check and just get by. As I view many of the chat rooms, there is hardly a mention about achieving financial independence and financial [Click here to read full article...]

Jon2011-08-06T22:57:53-07:00August 6th, 2011|

Seven Tips to Recruiting Your Championship Team

Seven Tips to Recruiting Your Championship Team

" Developing your championship team takes preparation and time --- so does recruitment of talent." Finding committed professionals to add to your team is a major challenge facing salon owners. Sadly many salon owners take a hit and miss approach to hiring people, only to regret their hiring decision at a later date. Finding and attracting committed professionals to choose from will require organization, commitment and ongoing effort on your part. The following tips will help you meet this challenge and give you more options [Click here to read full article...]

Jon2011-07-30T20:39:39-07:00July 30th, 2011|

Five Tips for Balancing Your Personal and Business Life!

Five Tips for Balancing Your Personal and Business Life!

Five Tips for Balancing Your Personal and Business Life " I measure wealth not by money but by family and fulfillment." As I travel throughout the country, I’m asked all the time especially from single mother’s and women with children how do I balance my personal and family life with my job or business. Depending on your financial needs, you must determine what will make you happy. You must also determine your financial needs as well. If you own a business the challenges are even [Click here to read full article...]

Jon2022-04-12T09:18:13-07:00July 24th, 2011|

Five Tips to Growing Your Business

" Customer service should be a high priority in growing your business." Salon owners face many challenges in today’s competitive and difficult business environment. Rising business costs, rising competition, price wars, and the list goes on and on. Finding answers to these challenges by trial and error is just too costly” The key to owning a successful and profitable business will depend on many factors. One of the key factors to growing your business and owning and growing a successful business will depend on [Click here to read full article...]

Jon2022-04-12T09:17:43-07:00July 9th, 2011|

Seven Tips on Keeping Customers

Losing customers in today’s tough and competitive and changing business climate economy is especially harmful to our standard of living and our profession, our salons, and the livelihoods of all members of our team. No business can grow with a hit and miss approach to client retention. Losing just one loyal customer and her family over the course of the year can cost up to $1200.00 in lost revenue. The real damage is that your one lost customer will tell all their circle of friends [Click here to read full article...]

Jon2022-04-12T09:13:05-07:00June 25th, 2011|

How To Get More Customers Into Your Salon Using Social Media

How To Get More Customers Into Your Salon Using Social Media

"Profit in business comes from repeat customers, customers that boast about your products or services, and that brings friends and endorsements from them.” – W. Edwards Deming Below is a guest post from my social media consultant in which she shares tips that will help you get started with, or expand, your social media presence - Jon Gonzales Millions of people are using social media sites like Facebook, Twitter, Foursquare, etc… on a daily basis and many of them use the sites via their mobile [Click here to read full article...]

Jon2022-04-12T09:11:00-07:00May 29th, 2011|

How To Avoid Customer Loss

How To Avoid Customer Loss

"Treat every customer as if they sign your paycheck --- because they do." With skyrocketing business costs, heightened consumer demands, rising competition and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss, it’s just too costly! Salon owners and staff can no longer afford a trial-and-error approach to client retention. Word of Mouth Advertising... The Best & Cheapest Form of Advertising! Satisfied customers will patronize your business again and again and will be happy to recommend your [Click here to read full article...]

Jon2011-04-22T06:00:09-07:00April 22nd, 2011|

Special Preview Announcement from Jon Gonzales

Coming to Toronto , Canada Monday, May 9, 2011 Are You Concerned about the Future Growth and Profitability of your Business? Do You Want To Develop Powerful Business Management Skills? Are You Concerned With Rising Business Costs? Do You find it Difficult to find Committed Hairdressers for Your Team? Are You Being Compensated Enough for the Long Hours and Hard Work of Owning Your Business? Dear Colleague and Friend, I am pleased to make a preview announcement of my upcoming all day [Click here to read full article...]

Jon2022-04-12T08:39:35-07:00February 26th, 2011|

Financial and Retirement Planning

'"Becoming wealthy is not a matter of how much you earn,who your parents are,or what you do --- it is a matter of managing your money properly" --- Noel Whittaker One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, paid vacation, or other benefit packages like other professions. As a result, many in our profession end up living paycheck to paycheck and seldom take the time [Click here to read full article...]

Jon2022-04-12T08:36:51-07:00September 26th, 2010|

Compensation Guidelines for Salon Owners and Hairdresser’s

I’ve been fortunate to have traveled throughout the US and Canada meeting thousands of salon owners and managers, as well as hairdressers and educators. Many times, I’ve been asked about compensation. Suffice it to say, there can be a large gap between the opinions of salon owners, managers, and hairdressers about compensation. In this article, I’d like to attempt to bridge the gap between salon staff and management, and offer a few tips to help clarify the many misunderstandings about compensation. "There is no Universal [Click here to read full article...]

Jon2022-04-12T08:17:51-07:00September 18th, 2010|

Instilling a Team Environment

"A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of others" --- Norman Shidle Instilling a Team Environment As leader of your team, instilling a team spirit is a prerequisite to establishing a positive and professional salon environment. On the other hand, a house divided will create a negative and unprofessional salon environment for staff, our clients, and management. No salon can experience long term growth, stability, and profitability without a team [Click here to read full article...]

Jon2022-04-12T08:35:27-07:00August 8th, 2010|

Salon Owners Must Speak Out & Take Control of Their Own Destiny

After 41 years in the trenches as a working hairdresser/salon owner and now President of Hairdresser Career Development Systems, I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole. Before we can find solutions to owning a successful salon , we need to address the and find solutions to the many challenges of salon ownership. Below are just some of the challenges that salon owners face [Click here to read full article...]

Jon2015-11-11T22:50:41-08:00April 22nd, 2010|

It’s Time for Unity Among Salon Owners

It’s Time for Unity Among Salon Owners For too long salon owners have been in isolation in trying to battle the many deep rooted challenges and obstacles to running a successful and profitable business. Combating staff turnover, price and commission wars, staff pirating, inability to find quality hairdressers, lack of an on job apprenticeship training program, new minimum and over time labor costs, rising business costs…the list goes on and on. Now is the time for unity among salon owners. It’s time that we address [Click here to read full article...]

Jon2016-03-30T11:39:33-07:00March 28th, 2010|

Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salon sand price ranges to choose from in their community . If they don’t feel a sense of loyalty for their [Click here to read full article...]

Jon2016-04-26T13:51:23-07:00March 17th, 2010|

Booth Rental: Is it Right for You?

**Such an important topic - moving to the top of the posts! Renting booths vs. hiring employees is one of the most controversial and divisive issues in salon management today. Many people are going into booth rental without a clear understanding of its consequences. As a result, the lives and standard of living of everyone working in the beauty profession is now affected. Division between salon owners who hire employees and salon owners who rent booths is making it difficult to address the many deep-rooted [Click here to read full article...]

Jon2021-09-30T12:12:14-07:00February 10th, 2010|

Combating Staff Turnover

Before you can combat staff turnover,you need to understand why people change jobs . Turnover will always be a threat to your salon's continued growth and bottom line. By determining the causes of staff turnover, you can start taking preventative measures to combat this obstacle. These are some of the causes of staff turnover: Unrealistic career and earning expectations Sadly many hairdressers change jobs too frequently , especially young hairdressers just starting their careers due to unrealistic career earning and job expectations. Far too many [Click here to read full article...]

Jon2019-01-18T12:04:31-08:00February 8th, 2010|

Financial and Retirement Planning

Financial and Retirement Planning You work hard for your money-- make your money work hard for you One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, paid vacation, or other benefit packages compared to other professions. As a result, many in our profession end up living paycheck to paycheck and seldom take the time to think about their futures when it comes to financial and retirement [Click here to read full article...]

Jon2021-09-30T12:15:17-07:00January 10th, 2010|

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