A New Beginning
As we search for ways to overcome the Corona Virus, most of our salons are closed. While many of our colleagues are worried about the shutdown of our economy and making a living, use this idle time to plan for the reopening of our salons when this virus will be over.
Now more than even we need to find new ways, new ideas, new thinking, and innovation in addressing the challenges of renewing our goals — personally, professionally, and financially.
This is the time for reflection and new thinking.bbb
The beauty profession will never be the same when we return.  Business practices that may have worked before are obsolete. Goodwill is not enough anymore.
As an example, we will have to face the fact that many of our young and promising talent or people thinking of entering the beauty professionals are choosing new careers. Recruitment of talent will
As I see in our chat rooms, the discussion is all about products and idle chit chats.
Should we not be finding ways to fill our salons with customers? Should we not be finding ways for our hairdressers to learn how to create value in their skills? Should salon owners be learning how to be astute business men and women? Should curriculum be updated in our beauty schools helping their students how to better meet job market and consumer demands?
Far too many of our salons were operating on a financial tight rope long before the corona virus hit us. Many salons were ripe for failure because we failed to address our challenges before the virus hit us.
Here are Quality Workers — This is one of the many questions I have been asked over and over. Recruitment should be a high priority. I will be listing 12 ways to recruit quality workers at my 2 day business only seminar in Las Vegas November 16-17. Click here for how this will benefit you.

Staff Turnover — no salon can continue to grow with a merry go round of turnover.
How can we raise prices in this environment? We must create conditions that foster loyalty for our workers.
Client Retention — negative word of mouth publicity is the worst type of advertising especially if you want to brand the name of your business.
One bad apple affects not only your bottom line, but also affects the livelihoods of your other staff members.
Unity Among Salon Owners — for too long we have no voice in stating our needs. Many are to busy trying to recruit other salon owners staff in hope of them bringing clientele. Instead we should join together to bring stability and growth to our salons. The growth of low priced well-advertised franchise s is an example. Should we not be raising our prices? Come on, there is more than enough work for everyone. We have allowed some hairdressers to turn owner against owner.