Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Bridging the Gap Between Staff and Management

"A better dialogue between staff and management will combat staff turnover and misunderstandings." Jon Gonzales Earning the trust and loyalty of members of your staff is a constant challenge for salon owners. Why do some hairdressers perform so poorly? Why do some hairdressers allow themselves to be drawn into salon gossip and pettiness? Why do some hairdressers constantly change jobs? Why do some hairdressers always blame the boss for not being busy? Why do some hairdressers refuse to be part of your team? The list [Click here to read full article...]

2020-03-08T11:21:58-07:00March 8th, 2020|

Time Management for Salon Owners

Time is Money --- Jon Gonzales Do you manage time, or does time manage you? Do you sometimes feel overwhelmed due to lack of time? Get the feeling there is never enough time between business and your family? Don’t feel bad, this is just one of the many challenges of owning your own business. In today’s competitive economy, salon owners must wear many hats. Working salon owner, human resource expert, advertising and marketing expert, bookkeeper, mentor, leader, business person, educator, referee, manage people, working long [Click here to read full article...]

2020-02-15T14:58:07-08:00February 16th, 2020|

My Wish List for 2020

My Wish List for 2020 As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we [Click here to read full article...]

2022-04-12T08:40:36-07:00January 5th, 2020|

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

2019-12-21T12:51:13-08:00December 22nd, 2019|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge."  Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

2019-12-17T15:03:30-08:00January 27th, 2019|

Define Your Terms of Employment

"A house divided will never succeed. "   Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I  attract top talent? How do I  establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover?  How do I determine who fits [Click here to read full article...]

2018-10-28T11:16:01-07:00October 28th, 2018|

When a Good Worker Turns Bad

" When a good work refuses to be part of your team."  - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and  shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

2018-09-30T09:15:13-07:00September 30th, 2018|

Attracting New Clients

Keeping  your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

2018-08-31T19:07:30-07:00September 2nd, 2018|

Your Journey to Success (Part 3)

For the past few weeks, we've been discussing why some people make it big while others barely get by. Now for our final part of our series, we'll look at the last guidelines you need to complete your journey to success. Your first step towards making your dreams and expectations starts from within and your attitude towards a better life for yourself and your family.  Do you have what it takes? Do you know what it takes? Follow these guidelines with an open mind: Business [Click here to read full article...]

2018-08-05T08:42:53-07:00August 5th, 2018|

Your Journey to Success (Part 2)

Last week we reviewed the characteristics of successful people, figuring out together why certain people tend to stand above the crowd. Now that's all mapped out, we continue our journey to success by learning from their triumphs. Like last week, I urge you to follow these guidelines within yourself every day to unleash your inner power. You and only you have the power to be as successful as you want to be. Follow these guidelines with an open mind: Professional Appearance --- are we are [Click here to read full article...]

2018-07-22T10:59:26-07:00July 29th, 2018|

Your Journey to Success (Part 1)

Over the years I’ve made it a point to observe why some people make it big while others just get by. What personal characteristics set them above the crowd? I finally figured it out: they all seemed to have true grit, that fierce determination to succeed. I want to share some of my findings, so you too can obtain the same passion it takes to succeed. This is part one of my journey to success series, where I show you the key personal growth characteristics [Click here to read full article...]

2018-07-22T10:45:39-07:00July 22nd, 2018|

Keys to Staff Retention

Our business growth, stability  and profitability depends heavily on staff retention. The performance of our staff and the avoidance of staff turnover and staff instability are keys to your salon's success. No salon can continue to grow and be profitable with a constant merry-go-round of staff turnover. How can we grow our business with constant business interruption? How are we to raise prices in this scenario? Maintaining staff stability benefits our salon, our staff, and our profession. Building and maintaining a truly championship team should [Click here to read full article...]

2018-07-01T10:19:32-07:00July 1st, 2018|

Why Salons Fail

This past year has been a very difficult year for many salon owners. Sadly, far too many salons have failed while many more will continue to struggle.  Unfortunately, 2018 -2019 shapes up to be an even more challenging year as business costs and the high cost of living continues to rise. new labor laws and minimum wage and overtime pay will also cause a lot of hardships as well .   It may seem out of your hands, but let me assure you ,there's more [Click here to read full article...]

2021-09-30T12:14:59-07:00June 10th, 2018|

Happy Mother’s Day!

"To the world you might be one person, but to one person you might be the world." -- Anonymous This message is dedicated to all the mothers who work in the beauty profession. As a hairdresser, educator, and salon owner, I certainly understand the sacrifices you make daily in trying to earn a better living for yourself and your families. Trying to be a wife, a mother, or a single mother working to help yourself and family to a better life is truly inspiring to [Click here to read full article...]

2018-05-12T11:07:28-07:00May 13th, 2018|

Experienced vs. Inexperienced Hairdressers, Who to Hire?

Making your hiring decisions  will be one of your most important decisions when adding a new member to your your championship team as a salon owner. Choosing between experienced vs. inexperienced hairdressers  will be an critical  decision for your business. Selecting committed professionals will depend on finding people who share your vision, goals, and quality control standards will be a key management skill. A hit and miss approach to hiring a new member to your team is just too costly. Below are some of the [Click here to read full article...]

2018-12-03T11:51:09-08:00April 29th, 2018|

Crafting Your Employee Handbook

The key to employee training begins with your employee handbook. As our economy struggles, salon/spa owners are being stymied by government regulations that make it difficult and challenging to own a small and profitable business. Compounding the many challenges salon owners face is how to avoid turnover and improving staff performance and productivity. You can avoid a lot of hardship and protect your rights as an employer, as well as protecting the rights of your employees, by drafting a well thought-out employee handbook.  How can [Click here to read full article...]

2018-04-15T10:10:13-07:00April 15th, 2018|

Salon Owners Summit Conference Cruise

 Join us at our 2019 Salon Owners Summit Cruise Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price, commission wars, [Click here to read full article...]

2018-10-02T09:59:02-07:00March 11th, 2018|

A Compensation Reward Systems

Compensation Rewards System - Incentives for Improving Staff Performance and Productivity Our business is such that we must rely on the performance, productivity and stability of our staff to reach higher levels of excellence. There are many ways to improving staff performance and productivity, which salon owners must do if they wish to encourage their staff to continue performing at their absolute best. And one of the best ways is providing a reward system for peak performers. But before you develop a compensation rewards system, [Click here to read full article...]

2017-11-11T10:07:35-08:00January 20th, 2018|

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will resume on March 11th, 2018. As many of you know, I was able to retire financially independent and debt free. Along the way I had to find solutions to overcome [Click here to read full article...]

2018-01-24T09:18:00-08:00December 3rd, 2017|

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