how to manage day spa | Hairdresser Career Development Systems - Page 2

Winning Back Lost Customers

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

Jon2018-06-26T10:24:47-07:00October 15th, 2017|

Combating Burnout

Combating Burnout

"Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

Jon2017-09-23T11:41:12-07:00September 24th, 2017|

Overcoming Time Restraints

Overcoming Time Restraints

"Improve your time and your time will improve your efforts. - Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability [Click here to read full article...]

Jon2017-09-16T23:23:48-07:00September 17th, 2017|

Building Customer Loyalty to Your Business

Building Customer Loyalty to Your Business

"Building customer loyalty to your business will require a powerful communication strategy with your customers." - Jon Gonzales What sets one's salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high priority. Sadly, many salons and hairdressers take their loyal customers for granted and fail to bond with their customers by developing strong personal relationships with them. This kind of behavior [Click here to read full article...]

Jon2017-09-10T12:00:34-07:00September 10th, 2017|

Conquering Your Breaking Point

Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point "Face your challenges head on with self confidence!" - Jon Gonzales Does this sometimes sound familiar? You're booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement from your accountant telling you your cash flow is in the negative. Another one of your hairdressers is late for work. You’ve just found out a disgruntled ex-hairdresser [Click here to read full article...]

Jon2022-04-12T08:37:38-07:00September 3rd, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

Jon2022-04-12T08:37:38-07:00July 16th, 2017|

How to Measure Your Success and Happiness

How to Measure Your Success and Happiness

"Don't measure yourself by what you have accomplished.but by what you should have accomplished." - John Wooden People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping and impacting the lives of others. Of course we [Click here to read full article...]

Jon2017-07-02T11:09:29-07:00July 2nd, 2017|

Finding Quality and Affordable Education

Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

Jon2018-06-30T22:35:57-07:00June 11th, 2017|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It's difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are are being offered suite rentals, or the options of entering into booth rental. No salon can maintain continued growth and profitability with a constant merry go round of staff instability [Click here to read full article...]

Jon2018-10-03T07:22:31-07:00April 30th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

Jon2017-04-02T07:43:52-07:00April 2nd, 2017|

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

Jon2018-08-28T00:36:17-07:00March 12th, 2017|

Financial Planning —- Start Now!

Financial Planning —- Start Now!

" A big part of financial freedom is having your heart and mind free of worry about the what-ifs of life." ---Suze Orman A New Year is an excellent time to develop an action plan for securing your financial independence and financial planning. I think you’ll all agree that the cost of living keeps escalating, and with the way things are going, you may have to wait to retire until age 70 before claiming social security benefits. Another challenge that’s confronting hairdressers is the rising [Click here to read full article...]

Jon2017-01-31T09:15:59-08:00January 30th, 2017|

When a Good Worker Goes Bad

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

Jon2017-01-26T09:44:46-08:00September 18th, 2016|

Your Road Map to Financial Independence

Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend." Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

Jon2016-06-24T01:16:58-07:00June 26th, 2016|

Booth Rental:Is It Right For You?

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion and speak out on this very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

Jon2018-05-18T10:39:21-07:00May 22nd, 2016|

Tips on Avoiding Staff Turnover

Tips on Avoiding Staff Turnover

Avoiding staff turnover is a major challenge to building and growing a profitable salon No salon or day spa can maintain continued growth and profitability with a constant merry-go-round of staff turnover and business instability. How can you expect to raise prices and build a high end business in this environment? With so many salon owners finding it difficult to find quality hairdressers, staff turnover will always be a cloud that hangs over your head. In my 43 years of real world experiences, I have [Click here to read full article...]

Jon2022-04-12T08:25:38-07:00May 15th, 2016|

Tips on Growing Your Business

Tips on Growing Your Business

" Progress begins with getting a clear understanding of your obstacles." Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are being either shut down or being targeted by the department of education and the department of labor. Proposed government and state tax increases, government targeting the beauty industry for audits,and [Click here to read full article...]

Jon2019-05-30T08:46:57-07:00April 3rd, 2016|

Seven Business Mistakes Salon Owners Must Avoid

"Some of the best lessons we ever learned,we learned from our mistakes and failures." The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. With the abrupt closing of 56 beauty schools by the Dept.of Education due to alleged fraud and other violations,which I feel is just the beginning, beauty schools are jeopardizing the [Click here to read full article...]

Jon2016-03-10T11:55:46-08:00February 14th, 2016|

Keys to Improving Staff Performance and Productivity

Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated." Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to earn the trust and [Click here to read full article...]

Jon2015-12-12T20:27:01-08:00December 13th, 2015|

Is Everybody on Your Staff on the Same Team?

"The key to successful leadership today is influence, not authority." - Ken BlanchardOne of the many challenges facing salon owners who are trying to grow a successful and profitable business will depend on the salon owner's ability to create a team culture.When a staff member refuses to share your vision, your goals and be part of your team, you can expect this negative attitude will spread to other members of your team.Hairdressers who develop negative attitudes, complains about everyone and everything , are usually the [Click here to read full article...]

Jon2022-04-12T10:13:45-07:00May 15th, 2014|

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