A New Era In Education

"The happiness of your life depends on the quality of your thoughts"  Most of our salons are closed due to the Corona Virus. Many of you are worried about how to survive in business while many of our hairdressers are concerned with their livelihoods. My message to you is this virus will end, I hope soon. This is the time to reflect on the past and plan for the future. Our profession will never be the same. Our education and business practices will require new [Click here to read full article...]

2021-03-09T14:57:24-08:00April 26th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

2020-02-09T08:50:50-08:00February 9th, 2020|

A Special Preview Announcement from Jon Gonzales

A Special Invitation from Jon Gonzales On Monday and Tuesday August 24-25 I will be presenting  My 2 day Business Management  Seminar in Las Vegas, Nevada. As a salon Owner I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many changes and challenges of salon ownership. Some of the topics I will cover are, new labor laws concerning minimum wage, [Click here to read full article...]

2020-01-19T09:37:13-08:00January 19th, 2020|

New Year’s Roadmap for 2020

A New Beginning for the Entrepreneur Salon Owner New Year's Roadmap for 2020 I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holidays are behind us, let us plan and prepare for a new and successful year for your salon and team. 2020 can be a great year, the economy is expected to continue to grow, just look at the growth of the  stock market.  Are you ready to take advantage of your opportunities? Despite [Click here to read full article...]

2020-01-12T08:43:38-08:00January 12th, 2020|

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

2019-12-21T12:51:13-08:00December 22nd, 2019|

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations."  Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

2018-11-05T11:46:30-08:00November 4th, 2018|

Good is Not Enough Anymore.

 Good is not enough Anymore   It’s no secret that  salon owners and hairdressers are facing many challenges in trying to build a successful business by  improving salon profits, and raise their standard of living for themselves and  staff. It is time for educational reform focusing on the educational needs of hairdressers and salon owners who represent the heart and soul of the beauty profession. With rising business costs, increasing competition by well managed upscale  salons, new labor laws ,and a changing market place; only [Click here to read full article...]

2018-10-14T10:32:46-07:00October 14th, 2018|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

2018-04-05T15:50:21-07:00October 8th, 2017|

How to Measure Your Success and Happiness

                  "Don't measure yourself by what you have accomplished.but by what you should have accomplished." - John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping and impacting the lives of  others. Of course we [Click here to read full article...]

2017-07-02T11:09:29-07:00July 2nd, 2017|

How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I never measure success and happiness based on money ,  I measure wealth by family, peace of mind, good health, fulfillment and helping others. Of course we all know that money [Click here to read full article...]

2017-03-12T12:31:39-07:00March 12th, 2017|

Financial Planning —- Start Now!

" A big part of financial freedom is having your heart and mind free of worry about the what-ifs of life." ---Suze Orman A New Year is an excellent time to develop an action plan for securing your financial independence and financial planning. I think you’ll all agree that the cost of living keeps escalating, and with the way things are going, you may have to wait to retire until age 70 before claiming social security benefits. Another challenge that’s confronting hairdressers is the rising [Click here to read full article...]

2017-01-31T09:15:59-08:00January 30th, 2017|

Employee Training

"A team that learns together grows together."  Jon Gonzales In the absence of an apprenticeship or intern program, salon owners will have to develop their own educational program of employee training. The foundation to building a successful team employee training and development begins with you, the owner. The first 6 months of employee training is a critical time in making sure your new staff member shares your vision, goals, and educational quality control systems. A 6 month probationary period will help you measure their performance. [Click here to read full article...]

2016-08-28T13:45:29-07:00August 28th, 2016|

Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend."  Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is  topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

2016-06-24T01:16:58-07:00June 26th, 2016|

Excelling at Customer Service

"High end and well managed salons place a high priority on customer service."  Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at  customer service. Salon owners and hairdressers  know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have you ever ever experienced poor customer service experiences at a clothing store, bank, grocery store, or restaurant? If so, you probably decided not to patronize that business again based on [Click here to read full article...]

2016-06-19T11:37:32-07:00June 19th, 2016|

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion  and  speak out on this  very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

2018-05-18T10:39:21-07:00May 22nd, 2016|

Tips on Avoiding Staff Turnover

Avoiding staff turnover is a major challenge to building and growing a profitable salon No salon or day spa can maintain continued growth and profitability with a constant merry-go-round of staff turnover and business instability. How can you expect to raise prices and build a high end business in this environment? With so many salon owners finding it difficult to find quality hairdressers, staff turnover will always be a cloud that hangs over your head. In my 43 years of real world experiences, I have [Click here to read full article...]

2022-04-12T08:25:38-07:00May 15th, 2016|

Seven Business Mistakes Salon Owners Must Avoid

"Some of the best lessons we ever learned,we learned from our mistakes and failures." The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. With the abrupt closing of 56 beauty schools by the Dept.of Education due to alleged fraud and other violations,which I feel is just the beginning, beauty schools are jeopardizing the [Click here to read full article...]

2016-03-10T11:55:46-08:00February 14th, 2016|

Developing Your Own Apprenticeship Program

Developing Your Own  Apprenticeship Program I think as salon owners you will all agree that there is a tremendous need to develop cost effective apprenticeship program for on job training when adding a new member to your team,especially newcomers right out of beauty school.  All other professions have an apprenticeship programs except the beauty profession. Nine or ten months of beauty school is just not enough time to teach  other job market skills that are needed to compete in a very competitive job market,especially if [Click here to read full article...]

2016-04-22T13:25:53-07:00February 7th, 2016|

Instilling A Professional and Positive Team Environment

Instilling a Professional and Positive Team Environment A house divided will always create a negative and unprofessional salon environment for staff, our clients, and management. No salon can experience long term growth, stability, and profitability without a team of professionals sharing the same goals and vision. As leader of your team it will be your responsibility and challenge to cultivate a team vision for your business and your team. Your business and your staff will succeed or fail as a team, period. The benefits of [Click here to read full article...]

2015-12-20T20:56:38-08:00December 27th, 2015|

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