Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more difficult. Salon owners are struggling to find well trained professionals who are capable of meeting and exceeding higher levels of excellence in meeting high job market and consumer demands without [Click here to read full article...]

2017-10-14T09:26:43-07:00May 28th, 2017|

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let's talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building---it's just too costly! By building your team to perfection, you will ensure your salon continues keeping customers. Educate Your Staff --- Invest in your salon’s greatest profit potential by educating your staff. [Click here to read full article...]

2017-04-15T11:13:48-07:00April 16th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

2018-08-28T00:36:17-07:00March 12th, 2017|

Developing Self Confidence

"You are special and unique. Live up to your own expectations, not the expectations of others." Developing self confidence is a critical component to finding happiness within --- personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to change with the times. The beauty profession requires new thinking, new ideas, change, extra effort, and sacrifices. Without self confidence, these challenges will become overwhelming for any hairdresser or salon [Click here to read full article...]

2021-09-30T11:59:03-07:00February 19th, 2017|

Turning Business Challenges into Opportunities

"I am a great believer in luck: I find the harder I work to grow my business, the more I experience it." -  Jon Gonzales It’s no secret that the beauty industry is product driven and needs educational reform. Sadly, many salons will fail because far too many salon owners are in denial and will not seek out education with an open mind---especially in regards to business management.  In spite of the many challenges salon owners face daily, I see a coming boom for open [Click here to read full article...]

2017-02-11T14:27:06-08:00February 12th, 2017|

A New Beginning: New Year Resolutions for 2018

     A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team.  Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]

2017-12-21T11:02:13-08:00January 3rd, 2017|

Developing an Effective Customer Communication Strategy

  "If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement  long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]

2017-11-07T17:42:23-08:00November 6th, 2016|

Providing Staff Incentives

 "A pat on the back accomplishes much more than criticism." Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, business stability and growth to name just a few guidelines There are many other ways to reward peak performers based on performance as well; I will review some other guidelines [Click here to read full article...]

2016-07-31T09:51:28-07:00July 31st, 2016|

Renew Your Passion of Owning a Successful Business

"Persistence and determination will give you the power to prevail over all obstacles." Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has happened to you has happened to me in my 43 year career as a working hairdresser/salon owner. You certainly will experience many peaks and valleys owning a successful and profitable [Click here to read full article...]

2016-07-18T19:59:53-07:00July 18th, 2016|

Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend."  Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is  topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

2016-06-24T01:16:58-07:00June 26th, 2016|

Excelling at Customer Service

"High end and well managed salons place a high priority on customer service."  Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at  customer service. Salon owners and hairdressers  know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have you ever ever experienced poor customer service experiences at a clothing store, bank, grocery store, or restaurant? If so, you probably decided not to patronize that business again based on [Click here to read full article...]

2016-06-19T11:37:32-07:00June 19th, 2016|

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion  and  speak out on this  very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

2018-05-18T10:39:21-07:00May 22nd, 2016|

A Time for Beauty Industry Education Reform

"Today's professional will need to know more than how to develop their artistic skills." ~ Jon Gonzales To raise the standard of living for hairdressers and improve salon profits for salon owners in this tough and uncertain economy, then we as salon owners must raise the standard of educational excellence...we must create beauty industry education reform.  And, we must unite and address the many obstacles and challenges facing our salons, our  careers, and our profession.  Good is not enough anymore! As a salon owner and [Click here to read full article...]

2016-04-09T22:23:34-07:00April 10th, 2016|

Tips on Growing Your Business

" Progress begins with getting a clear understanding of your obstacles." Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are being either shut down or being targeted by the department of education and the department of labor.  Proposed government and state tax increases, government  targeting the beauty industry for audits,and [Click here to read full article...]

2019-05-30T08:46:57-07:00April 3rd, 2016|

Balancing Your Life and Business

“Tomorrow will be a better day if we begin today to improve it” Salon owners, do you sometimes feel overwhelmed by the pressures and challenges of owning your own business? Are you combating burnout? Is your business affecting your personal life? Is stress affecting your health? Do you manage your business or does your business manage you. Do you manage your staff or do they manage you? I think you know what I’m talking about. I’m sure everything that has happened to you has happened [Click here to read full article...]

2016-11-28T10:13:46-08:00March 13th, 2016|

Seven Business Mistakes Salon Owners Must Avoid

"Some of the best lessons we ever learned,we learned from our mistakes and failures." The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. With the abrupt closing of 56 beauty schools by the Dept.of Education due to alleged fraud and other violations,which I feel is just the beginning, beauty schools are jeopardizing the [Click here to read full article...]

2016-03-10T11:55:46-08:00February 14th, 2016|

New Year Resolutions for Salon Owners — A New Beginning!

New Year Resolutions for 2017 --- A New Beginning! I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holiday season is behind us, let us plan and prepare for a new and successful year for your salon and team. 2017 is expected to be a difficult and challenging year for both hairdressers and salon owners, due to an uncertain economy and rising business costs. There will be a lot of doom and gloom, especially during [Click here to read full article...]

2016-11-28T10:24:09-08:00January 4th, 2016|

Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated."  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to  earn the trust and [Click here to read full article...]

2015-12-12T20:27:01-08:00December 13th, 2015|

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