How to Rebuild Your Business after the Corona Virus

The first thing you need to do is stay healthy, safe, and positive. Follow the instructions at Corona Virus.com. You will find all the answers you need to stay safe and healthy. This Virus will end.

Most of us are confined to our homes due to the closings of our salons. Use this valuable time to reflect on 2019-2020 before the virus hit us.

The way you operated your business in the past is now outdated, and obsolete, our profession and the way we run our salons will never be the same. Only well-managed salons will flourish, and gain that competitive edge over other salons in your community, you need to run your business like a business.

When we reopen our salons after this virus is over, this will require new thinking, new ideas, innovation, and the need to think like an entrepreneur salon owner.
Let us use this spare time to review the past and plan for the future.

While we have time, this will be a great time to reflect on our strengths and weaknesses so we can make the necessary adjustments for our new salon. Review my salon owner’s quiz that will help you measure your strengths and weaknesses. Salon Owners Quiz
As you know many of our challenges have been festering long before the Virus hit us.
Poor business management skills, finding quality hairdressers, turnover,  lack of an apprenticeship program, new labor laws, misclassifying of workers, client retention guidelines, staff retention, booth rental, and the list goes on and on. Now we have the Coronavirus to contend with.
Trying to find answers to these challenges by trial and error is over In the meantime; use this time to reflect on the past, so you can make adjustments for the future when we reopen our salons.

Here are a few guidelines that will help you build a new and profitable business.

Look at your profit and loss statements— from 2019-20 before the virus hit us. Review your profit and loss numbers and balance sheet. Did you make a profit? Were you happy with your profits? Numbers don’t lie. If not, how will you improve profits?

Staff Performance — Did you monitor members of your team’s customer return rate and referrals? Are they following your quality control standards? Did you establish benchmarks for performance?

Client Retention— monitor the performance of each member of your team is a good way to evaluate the performance and productivity of your staff.  Keep in mind customer loss is devastating to the growth and profitability of your salon. Keep in mind negative word of mouth is the worst kind of adverts. How are you going to raise prices in this environment? As the cost of business and the cost of living keeps going up, you have to adjust your pricing to cover rising business costs.
Business Skills —Do you manage your staff or do they manage you?
Do you manage your business or does your business manage you?
Do you possess powerful business management skills; have you taken any classes in this area? A recent study showed that lack of business management skills is one of the major causes of salon failure.

Finding Quality Help — do you have a staff development program? Refer to my book creating Your Salon. One of the leading questions I am asked over and over at my seminars, how do I find quality help? There are many ways, I will share one with you, design your own recruitment brochure, I give a copy of my own to everyone who attends my seminar. All you have to do is copy mine and name your salon.

Lack of Planning — is why most salons fail because they did not take the time to plan ahead before they opened their salon. Many failed because they didn’t do research about the challenges and obstacles before they opened.  The coronavirus adds to our challenges. Use this special time to reflect on 2019 and a couple of months in 2020 before the virus hit us.  Despite these challenges, I see fantastic opportunities for well managed salons.
Adversity — will always present great opportunities for those well informed.
In the meantime, stay healthy, safe, and positive.
Education — Use this valuable time to sharpen up your business management skills, my educational programs will be invaluable. Click here
Marketing Plan — have you planned your advertising and marketing plans for your reopening? I suggest you take advantage of social media to get your message out to your regular current customers, your old clients you may have lost, and of course new customers.
I will be covering this at my 2-day business seminar in Las Vegas on November 15-16. Click here for more information. Seminar
I do hope these few tips will help you when we are able to reopen our salons.
Make sure you visit my web site as well as view my weekly free business tips and past blog posts. https://hcds4you.com/

Jon Gonzales