How to Grow Your Business

Tips on Growing Your salon

 

As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new pro[posed tax increases and an uncertain and challenging business climate.

Another factor that is causing more strain on small business owners and the average American is the rising costs of living.

Despite these coming challenges I feel well managed salons will prosper, provided they start planning for the New Year.

I suggest you start planning now for 2020 now if you want to grow your salon and improve profits.

The following tips will help you get started:

Goals —clearly define your  2020 goals  for not only your business goals, but also your personal and financial goals. Without a roadmap,and your personal,business and and financial goals will also be challenged your salon will drift aimlessly.

Create Value — in your services by working hard to exceed client expectations. Make sure your staff understands the power of customer service. Loyal customers and referrals will be your reward.

Lost customers —  believe it or not lost customers are the easiest to win back their trust and loyalty. Simply send a note with an offer by saying we miss you. If they do not respond ,a phone call will be helpful.

Marketing — Start planning, you’re yearly marketing strategy, especially for the slower months. If you need more clients, stay focused on keeping existing clients and gaining new ones.

Take advantage of social media and e mail marketing.

Staff Evaluation —  are they performing up to your expectations? Measure performance of each staff member based on return customers and referrals. All your efforts of attracting new customers will be meaningless if certain members of your staff are not performing. Negative word of mouth advertising affects everyone.

Overhead Expenses – the easiest way to improve profits is to evaluate and cut expenses.

Define Your Market – what type of client and income level do you want to attract?  Do you want to attract a Wal Mart client or a Nordstrom client?  You should conduct a demographic study and make sure you measure your results.

Despite these challenges 2020 can be a great year; you will probably win by default because many salon will fail because far too many people are always looking for excuses to fail. You need not be one of them.

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