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Business Mistakes Salon Owners Must Avoid
Some of the best lessons we learn, we learn from our mistakes and failures.These are some of the business mistakes we must avoid if we are to grow a profitable business Unfortunately, learning by trial and error in today's competitive and changing business environment is just too costly. The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, we face an economy that is struggling, staff turnover, price and commission wars, and [Click here to read full article...]
Apprenticeship Junior Stylist Program
There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more difficult. Salon owners are struggling to find well trained professionals who are capable of meeting and exceeding higher levels of excellence in meeting high job market and consumer demands without [Click here to read full article...]
Building Customer Loyalty
Customer loyalty is paramount to maintaining your salon's business in our day and age. Most clients never complain when they are unhappy patronizing a business. If they dislike a particular service or the way they were treated at your salon, they probably won’t tell you---they’ll simply go to another salon. A recent study showed that 96 percent of people who patronize a business never complain when dissatisfied, and 91 percent of those 96 just never return. Customer loss affects your entire team and the growth [Click here to read full article...]
Staff Retention
Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It's difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are are being offered suite rentals, or the options of entering into booth rental. No salon can maintain continued growth and profitability with a constant merry go round of staff instability [Click here to read full article...]
The Coming Storm
A storm is growing for salon owners. Are you prepared? There's a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to the many challenges, changes, and obstacles facing salon owners, hairdressers, and beauty professionals . Times are tough, and [Click here to read full article...]
Keeping Customers Part 2: Building Your Team
The key to keeping customers is staff development, so let's talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building---it's just too costly! By building your team to perfection, you will ensure your salon continues keeping customers. Educate Your Staff --- Invest in your salon’s greatest profit potential by educating your staff. [Click here to read full article...]
Keeping Customers Part 1:
Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]
Hairdresser Mistakes You Must Avoid
In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]
Combating Rising Business Costs
Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs rise, the margin of profitability keeps getting lower. The growing trend towards high and low end franchises, booth rental, franchise suites, price and commission wars, lack of business skills on [Click here to read full article...]
How Do You Measure Success and Happiness?
People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I never measure success and happiness based on money , I measure wealth by family, peace of mind, good health, fulfillment and helping others. Of course we all know that money [Click here to read full article...]
A Tough Message Love from Jon Gonzales
I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]
Overcoming Turmoil and Change in the Beauty Profession
Overcoming turmoil and change in the beauty profession. If there are two words that best describe the beauty industry today, I’d say they are change and turmoil. I ‘m sure you will agree, our profession is facing difficult challenges due to a changing economy. All facets of our industry are paying a heavy price for not adapting to change and addressing the growing challenges of owning a profitable business. Our new generation of hairdressers and salon owners will especially be vulnerable meeting these challenges [Click here to read full article...]
Developing Self Confidence
"You are special and unique. Live up to your own expectations, not the expectations of others." Developing self confidence is a critical component to finding happiness within --- personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to change with the times. The beauty profession requires new thinking, new ideas, change, extra effort, and sacrifices. Without self confidence, these challenges will become overwhelming for any hairdresser or salon [Click here to read full article...]
Turning Business Challenges into Opportunities
"I am a great believer in luck: I find the harder I work to grow my business, the more I experience it." - Jon Gonzales It’s no secret that the beauty industry is product driven and needs educational reform. Sadly, many salons will fail because far too many salon owners are in denial and will not seek out education with an open mind---especially in regards to business management. In spite of the many challenges salon owners face daily, I see a coming boom for open [Click here to read full article...]
How to Find and Keep Top Talent
“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top questions I am asked over and over by salon owners; how do I find quality hairdressers? Why is it so difficult to find talent who truly have a passion about [Click here to read full article...]
Financial Planning —- Start Now!
" A big part of financial freedom is having your heart and mind free of worry about the what-ifs of life." ---Suze Orman A New Year is an excellent time to develop an action plan for securing your financial independence and financial planning. I think you’ll all agree that the cost of living keeps escalating, and with the way things are going, you may have to wait to retire until age 70 before claiming social security benefits. Another challenge that’s confronting hairdressers is the rising [Click here to read full article...]
A New Beginning: New Year Resolutions for 2018
A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team. Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]
Benefits of an Employee Handbook
"When everyone shares the same vision and goals , a positive and professional salon environment will be your reward." -- Jon GonzalesOne of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing your business could be eliminated with an effective and well defined employee handbook.How can you expect your team to perform if they do not understand what is expected and how [Click here to read full article...]
Developing an Effective Customer Communication Strategy
"If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]