” Successful and unsuccessful people do not vary in their abilities,they vary in their desires to be successful – John Maxwell.”
While our country is in the midst of a tough economy ,the beauty industry especially salons and hairdressers are also being hit hard on both fronts. Owning a salon/spa business is creating many hardships in time, sacrifice, money, and energy spent. Trying to find solutions to these challenges will require determination, hard work, and ongoing education especially in the business management aspect of salon ownership.
Whether you run a small 3 or 4 chair salon or own a salon with a large staff, I feel the following information will help you redefine your goals and help you regain your passion to succeed.
Follow these tips so you can renew your passion to succeed in these difficult times:
Don’t be Afraid of Taking Risks — don’t follow the crowd of glitter and hype so prevalent at many of our hair shows. Dare be a contrarian and set your own quality control standards. Sometimes you have to look outside the beauty profession to find quality information that will help you grow personally, professionally, and financially.
Unity Among Fellow Salon Owners –— we have many deep rooted obstacles that are causing a lot of hardships that we must address. Turnover, staff pirating, lack of an apprenticeship program, rising business costs, education reform and the list goes on and on. The only people that can demand change are we the salon owners who create jobs . Our voices will be heard if we are united.
I developed this web site to give salon owners, hairdressers. estheticians, nail techs and everyone who works daily in the trenches a voice in expressing their educational and business needs free of any special interest groups.
Clearly Define Your Plan — you must define your goals that will help you succeed and make you happy. Without a road map or plan your business will drift aimlessly.
Commitment and Passion — you’ll endure many peaks and valleys growing your business, no one ever said owning a business would we easy. Without passion and a commitment to make your business successful you’ll never grow your business. Be willing to make your business succeed no matter what it takes.
Hire the Right People — without a staff development program, it will be difficult to build a championship team that shares your vision and goals. A house divided will not stand. A trial and error approach to hiring people is just too costly.
Education and Training — invest in your salon’s greatest profit potential—educate your team. Let Hairdresser Career Development Systems help you in taking your business and team to a higher level.
Market and Promote Your Business – work hard to develop your marketing and advertising skills. Social media presents fantastic opportunities to grow your business cost effectively.
Stay Focused — there will be many demands on your time from family, business, time restraints, friends, and social activities. Stay focused on reaching your goals.
Persevere — when the going gets tough the tough get going. Yes you will encounter many peaks and valleys, learn from your mistakes and move on, unfortunately far too many salons fail because the owner fails to develop a competitive spirit. Adversity always presents fantastic business opportunities for those who persevere. For more information about our educational resources. Click here
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