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Salon Owners Must Speak Out!

" There are no rules here,we as salon owners must speak out" - Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, salon owners and our profession as a whole. Although I am expressing my own views, I know many of my colleagues share these same views. Far too many salon owners [Click here to read full article...]

2022-04-12T08:37:38-07:00July 30th, 2017|
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How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny"   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

2017-07-23T11:16:34-07:00July 23rd, 2017|
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Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day  Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a  common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

2022-04-12T08:37:38-07:00July 16th, 2017|
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Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|
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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|
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How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I never measure success and happiness based on money ,  I measure wealth by family, peace of mind, good health, fulfillment and helping others. Of course we all know that money [Click here to read full article...]

2017-03-12T12:31:39-07:00March 12th, 2017|
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A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

2018-08-28T00:36:17-07:00March 12th, 2017|
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Turning Business Challenges into Opportunities

"I am a great believer in luck: I find the harder I work to grow my business, the more I experience it." -  Jon Gonzales It’s no secret that the beauty industry is product driven and needs educational reform. Sadly, many salons will fail because far too many salon owners are in denial and will not seek out education with an open mind---especially in regards to business management.  In spite of the many challenges salon owners face daily, I see a coming boom for open [Click here to read full article...]

2017-02-11T14:27:06-08:00February 12th, 2017|
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How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top questions I am asked over and over by salon owners; how do I find quality hairdressers? Why is it so difficult to find talent who truly have a passion about [Click here to read full article...]

2017-02-05T11:40:15-08:00February 5th, 2017|
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A New Beginning: New Year Resolutions for 2018

     A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team.  Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]

2017-12-21T11:02:13-08:00January 3rd, 2017|
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Developing an Effective Customer Communication Strategy

  "If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement  long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]

2017-11-07T17:42:23-08:00November 6th, 2016|
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When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's  team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

2017-01-26T09:44:46-08:00September 18th, 2016|
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Are You Really Making a Profit?

"The easiest way to increase profits is to cut overhead costs."  Combating Rising Business Costs: The cost of owning your own business will continue to escalate. Rising  business costs, rising taxes, fees, new minimum wage and overtime mandates, price and commission wars, the list goes on and on. As business costs rise, your profit margin will continue to be lower. This coupled with your personal living expenses, rising costs of living, costs such as food, gas, etc, will also escalate. Your challenge is to find [Click here to read full article...]

2016-09-04T09:32:46-07:00September 4th, 2016|
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Compensation Guidelines

"It is not how much you earn that matters,it's what you do with what you earn." Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic is probably opposite that of many hairdressers, and vice versa. Unfortunately there is a lot of misunderstanding about compensation, especially with hairdressers. This article will attempt to help guide [Click here to read full article...]

2022-04-12T11:33:18-07:00August 21st, 2016|
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Providing Staff Incentives

 "A pat on the back accomplishes much more than criticism." Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, business stability and growth to name just a few guidelines There are many other ways to reward peak performers based on performance as well; I will review some other guidelines [Click here to read full article...]

2016-07-31T09:51:28-07:00July 31st, 2016|
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Renew Your Passion of Owning a Successful Business

"Persistence and determination will give you the power to prevail over all obstacles." Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has happened to you has happened to me in my 43 year career as a working hairdresser/salon owner. You certainly will experience many peaks and valleys owning a successful and profitable [Click here to read full article...]

2016-07-18T19:59:53-07:00July 18th, 2016|
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Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend."  Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is  topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

2016-06-24T01:16:58-07:00June 26th, 2016|
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Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion  and  speak out on this  very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

2018-05-18T10:39:21-07:00May 22nd, 2016|
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Tips on Growing Your Business

" Progress begins with getting a clear understanding of your obstacles." Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are being either shut down or being targeted by the department of education and the department of labor.  Proposed government and state tax increases, government  targeting the beauty industry for audits,and [Click here to read full article...]

2019-05-30T08:46:57-07:00April 3rd, 2016|
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Staff Retention Tips

 "A trial and error approach to staff retention is just costly!" The following guidelines will help you address this very critical business challenge: Poor Hiring Decisions --- is  one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon will help you tremendously. Click here No Educational Guidelines --- how can you expect your staff to perform if they do not know what [Click here to read full article...]

2016-04-22T13:34:02-07:00March 27th, 2016|
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