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Tag Archives | Salon owners

Combating Burnout

   “Find a place within where there’s joy and the joy will burn out the pain.” — Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? […]

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Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high […]

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Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point “Face your challenges head on with self confidence!” – Jon Gonzales Does this sometimes sound familiar? You’re booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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How to Measure Your Success and Happiness

                  “Don’t measure yourself by what you have accomplished.but by what you should have accomplished.” – John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know […]

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Hairdressers Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Apprenticeship Junior Stylist Program

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. Salon owners are struggling to find well trained professionals who are capable of […]

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Keeping customers through teamwork

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let’s talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building—it’s just too […]

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Hairdresser mistakes to avoid

Hairdresser Mistakes You Must Avoid

In today’s competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one’s perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Developing Self Confidence

“You are special and unique. Live up to your own expectations, not the expectations of others.” Developing self confidence is a critical component to finding happiness within — personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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Providing Staff Incentives

 “A pat on the back accomplishes much more than criticism.” Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, […]

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Keys to Staff Retention

Our business growth, stabilit  and profitability  depends heavily on staff retention. The  performance of our staff and the avoidance of staff turnover and staff stability are keys to staff retention.  No salon can continue to grow and be profitable with a constant merry go round of staff turnover. How can we grow our business with […]

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