Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff and management. It all starts with [Click here to read full article...]

2017-11-19T09:23:43-08:00November 19th, 2017|

It’s Time to Speak Out!

  After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author, motivational speaker on personal growth and development , I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole.I know many of my colleagues feel the same way.  Below are just some of the challenges that salon owners face in building their businesses. Before we [Click here to read full article...]

2018-02-21T13:43:57-08:00November 5th, 2017|

You’re Graduating from Beauty School! Now What?

“You're graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. As you proceed  with your school education you need to ask this question, now what? what is your next step? Sadly many new beginners fail to maximize their [Click here to read full article...]

2017-10-29T13:16:52-07:00October 29th, 2017|

The Cloud of Business Instability: Beware of Staff Turnover

A cloud hangs over the heads of all salon owners. One of your biggest business challenges owning a successful and profitable salon will depend on your ability to avoid staff turnover and business instability. In today's changing and volatile business environment, staff turnover will always be a great challenge to salon owners.The cost and time to find a quality replacement is just to costly. There are many things you can do to combat this growing challenge. You can start by  creating conditions that fosters staff [Click here to read full article...]

2017-10-22T09:27:53-07:00October 22nd, 2017|

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

2018-06-26T10:24:47-07:00October 15th, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

2017-10-01T00:01:51-07:00October 1st, 2017|

Combating Burnout

   "Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

2017-09-23T11:41:12-07:00September 24th, 2017|

Overcoming Time Restraints

"Improve your time and your time will improve your efforts. - Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability [Click here to read full article...]

2017-09-16T23:23:48-07:00September 17th, 2017|

Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point "Face your challenges head on with self confidence!" - Jon Gonzales Does this sometimes sound familiar? You're booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement from your accountant telling you your cash flow is in the negative. Another one of your hairdressers is late for work. You’ve just found out a disgruntled ex-hairdresser [Click here to read full article...]

2022-04-12T08:37:38-07:00September 3rd, 2017|

Your Road to Financial Independence

There are plenty of ways to get ahead financially. The first is so basic I'm almost embarrassed to say it: spend less than you earn -- Jon Gonzales The purpose of  writing this blog on this topic is to call your attention to  get you started on planning  your financial security and financial future.   I know most people in our profession will not think this post is interesting, and will ignore this post. In my opinion this information will prove invaluable over time. This is [Click here to read full article...]

2018-08-28T00:29:36-07:00August 13th, 2017|

Salon Owners Must Speak Out!

" There are no rules here,we as salon owners must speak out" - Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, salon owners and our profession as a whole. Although I am expressing my own views, I know many of my colleagues share these same views. Far too many salon owners [Click here to read full article...]

2022-04-12T08:37:38-07:00July 30th, 2017|

How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny"   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

2017-07-23T11:16:34-07:00July 23rd, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day  Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a  common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

2022-04-12T08:37:38-07:00July 16th, 2017|

How to Measure Your Success and Happiness

                  "Don't measure yourself by what you have accomplished.but by what you should have accomplished." - John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping and impacting the lives of  others. Of course we [Click here to read full article...]

2017-07-02T11:09:29-07:00July 2nd, 2017|

Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more difficult. Salon owners are struggling to find well trained professionals who are capable of meeting and exceeding higher levels of excellence in meeting high job market and consumer demands without [Click here to read full article...]

2017-10-14T09:26:43-07:00May 28th, 2017|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It's difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are are being offered suite rentals, or the options of entering into booth rental. No salon can maintain continued growth and profitability with a constant merry go round of staff instability [Click here to read full article...]

2018-10-03T07:22:31-07:00April 30th, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight talk, not the glitter and hype within our profession. If we are to grow we need to have the courage to look on the dark side of our profession if [Click here to read full article...]

2018-08-28T00:36:17-07:00March 12th, 2017|

Title

Go to Top