It’s Time to Speak Out!

  After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author, motivational speaker on personal growth and development , I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole.I know many of my colleagues feel the same way.  Below are just some of the challenges that salon owners face in building their businesses. Before we [Click here to read full article...]

2018-02-21T13:43:57-08:00November 5th, 2017|

You’re Graduating from Beauty School! Now What?

“You're graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. As you proceed  with your school education you need to ask this question, now what? what is your next step? Sadly many new beginners fail to maximize their [Click here to read full article...]

2017-10-29T13:16:52-07:00October 29th, 2017|

The Cloud of Business Instability: Beware of Staff Turnover

A cloud hangs over the heads of all salon owners. One of your biggest business challenges owning a successful and profitable salon will depend on your ability to avoid staff turnover and business instability. In today's changing and volatile business environment, staff turnover will always be a great challenge to salon owners.The cost and time to find a quality replacement is just to costly. There are many things you can do to combat this growing challenge. You can start by  creating conditions that fosters staff [Click here to read full article...]

2017-10-22T09:27:53-07:00October 22nd, 2017|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

2018-04-05T15:50:21-07:00October 8th, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

2017-10-01T00:01:51-07:00October 1st, 2017|

Combating Burnout

   "Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

2017-09-23T11:41:12-07:00September 24th, 2017|

Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point "Face your challenges head on with self confidence!" - Jon Gonzales Does this sometimes sound familiar? You're booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement from your accountant telling you your cash flow is in the negative. Another one of your hairdressers is late for work. You’ve just found out a disgruntled ex-hairdresser [Click here to read full article...]

2022-04-12T08:37:38-07:00September 3rd, 2017|

Your Road to Financial Independence

There are plenty of ways to get ahead financially. The first is so basic I'm almost embarrassed to say it: spend less than you earn -- Jon Gonzales The purpose of  writing this blog on this topic is to call your attention to  get you started on planning  your financial security and financial future.   I know most people in our profession will not think this post is interesting, and will ignore this post. In my opinion this information will prove invaluable over time. This is [Click here to read full article...]

2018-08-28T00:29:36-07:00August 13th, 2017|

Salon Owners Must Speak Out!

" There are no rules here,we as salon owners must speak out" - Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, salon owners and our profession as a whole. Although I am expressing my own views, I know many of my colleagues share these same views. Far too many salon owners [Click here to read full article...]

2022-04-12T08:37:38-07:00July 30th, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day  Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a  common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

2022-04-12T08:37:38-07:00July 16th, 2017|

Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It's difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are are being offered suite rentals, or the options of entering into booth rental. No salon can maintain continued growth and profitability with a constant merry go round of staff instability [Click here to read full article...]

2018-10-03T07:22:31-07:00April 30th, 2017|

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let's talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building---it's just too costly! By building your team to perfection, you will ensure your salon continues keeping customers. Educate Your Staff --- Invest in your salon’s greatest profit potential by educating your staff. [Click here to read full article...]

2017-04-15T11:13:48-07:00April 16th, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

Developing Self Confidence

"You are special and unique. Live up to your own expectations, not the expectations of others." Developing self confidence is a critical component to finding happiness within --- personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to change with the times. The beauty profession requires new thinking, new ideas, change, extra effort, and sacrifices. Without self confidence, these challenges will become overwhelming for any hairdresser or salon [Click here to read full article...]

2021-09-30T11:59:03-07:00February 19th, 2017|

Turning Business Challenges into Opportunities

"I am a great believer in luck: I find the harder I work to grow my business, the more I experience it." -  Jon Gonzales It’s no secret that the beauty industry is product driven and needs educational reform. Sadly, many salons will fail because far too many salon owners are in denial and will not seek out education with an open mind---especially in regards to business management.  In spite of the many challenges salon owners face daily, I see a coming boom for open [Click here to read full article...]

2017-02-11T14:27:06-08:00February 12th, 2017|

How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top questions I am asked over and over by salon owners; how do I find quality hairdressers? Why is it so difficult to find talent who truly have a passion about [Click here to read full article...]

2017-02-05T11:40:15-08:00February 5th, 2017|

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's  team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

2017-01-26T09:44:46-08:00September 18th, 2016|

Compensation Guidelines

"It is not how much you earn that matters,it's what you do with what you earn." Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic is probably opposite that of many hairdressers, and vice versa. Unfortunately there is a lot of misunderstanding about compensation, especially with hairdressers. This article will attempt to help guide [Click here to read full article...]

2022-04-12T11:33:18-07:00August 21st, 2016|

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