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Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression."                          Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

2020-03-14T12:16:50-07:00March 15th, 2020|
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Keys to Improving Staff Performance and Productivity

"I do not believe hairdressers perform poorly on purpose;they just have not been properly educated."  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon's greatest asset will be in educating and leading your staff to higher levels of performance and productivity. This will require strong leadership skills on your part as leader,mentor, and coach of your team. Your challenge is to  earn the trust and [Click here to read full article...]

2015-12-12T20:27:01-08:00December 13th, 2015|
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Five Tips to Growing Your Business

" Customer service should be a high priority in growing your business." Salon owners face many challenges in today’s competitive and difficult business environment. Rising business costs, rising competition, price wars, and the list goes on and on. Finding answers to these challenges by trial and error is just too costly” The key to owning a successful and profitable business will depend on many factors. One of the key factors to growing your business and owning and growing a successful business will depend on [Click here to read full article...]

2022-04-12T09:17:43-07:00July 9th, 2011|
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Six Steps on How to Communicate with Your Hairdresser

" To listen is as powerful a means of communication and influence as to talk well." John MarshallA message to your customers!I am sharing an excerpt from my salon newsletter that we sent to our customers:Lack of communication between client and hairdresser is one of the main causes of customer dissatisfaction.  A clear dialogue between hairdresser and client is essential in finding a look that is uniquely just right for you.At Chez Jon Hair Salon we listen to our clients' requests then offer our expert [Click here to read full article...]

2022-04-12T08:49:36-07:00December 11th, 2010|
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It’s Time for Unity among Salon Owners

It's Time for Unity among Salon Owners For too long salon owners have been in isolation in trying to battle the many deep rooted challenges and obstacles to running a successful and profitable business. Combating staff turnover, price and commission wars, staff pirating, inability to find quality hairdressers, lack of an on job apprenticeship training program, rising business costs…the list goes on and on. Now is the time for unity among salon owners. It’s time that we address these challenges that are affecting our salons [Click here to read full article...]

2009-11-30T22:50:39-08:00November 30th, 2009|
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