Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Hairdresser Mistakes to Avoid

This blog post is meant to serve as a reminder of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. I know that this Corona Virus will end, so let's use this time for education and self improvement. "An error doesn't become a mistake until you refuse to correct it." - Orlando Battista By avoiding the simple mistakes listed below, you can improve your earning potential and successfully create a demand for your services. Crossing [Click here to read full article...]

2020-04-12T09:57:59-07:00April 12th, 2020|

Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression."                          Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

2020-03-14T12:16:50-07:00March 15th, 2020|

Attracting New Clients

Keeping  your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

2018-08-31T19:07:30-07:00September 2nd, 2018|

Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

2018-05-28T21:34:43-07:00June 3rd, 2018|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

Tips for Developing Your Salon Coordinator

" The easiest way to find more time is to organize and delegate." Have you ever felt overwhelmed as a salon owner due to time restraints? There always seems to be little time to meet the challenges of salon ownership. How do I monitor customer feedback? How do I find time to monitor staff performance? How do I find time to balance my personal life and business? How to I find time to promote and market my salon? How do I find time to [Click here to read full article...]

2022-04-12T09:35:51-07:00April 27th, 2012|

Common Mistakes Hairdressers Should Avoid

" Identify and learn from your mistakes and build on your successes." Here’s a list of common hairdresser mistakes that we have probably all made at one time or another while working in a salon.  By avoiding these simple mistakes, you can improve your earning potential and grow your career. As professionals we must all do our part in raising the image of our profession to a higher level . The following simple guidelines will help us in our efforts at client retention. Irregular Work [Click here to read full article...]

2012-01-19T20:35:02-08:00January 19th, 2012|

Five Tips to Growing Your Business

" Customer service should be a high priority in growing your business." Salon owners face many challenges in today’s competitive and difficult business environment. Rising business costs, rising competition, price wars, and the list goes on and on. Finding answers to these challenges by trial and error is just too costly” The key to owning a successful and profitable business will depend on many factors. One of the key factors to growing your business and owning and growing a successful business will depend on [Click here to read full article...]

2022-04-12T09:17:43-07:00July 9th, 2011|

Five Tips for Improving Staff Performance

"The main ingredient of stardom is the rest of the team." John Wooden Five Tips for Improving Staff Performance One of the biggest challenges of owning a hair/spa salon business is improving staff performance and productivity. It starts with the owner. Excellence does start at the top. Before you can manage others you must be able to manage yourself if you want to earn the trust and respect of your team. Managing people who share your vision and goals can be daunting. The question [Click here to read full article...]

2022-04-12T09:08:59-07:00April 15th, 2011|

Six Steps on How to Communicate with Your Hairdresser

" To listen is as powerful a means of communication and influence as to talk well." John MarshallA message to your customers!I am sharing an excerpt from my salon newsletter that we sent to our customers:Lack of communication between client and hairdresser is one of the main causes of customer dissatisfaction.  A clear dialogue between hairdresser and client is essential in finding a look that is uniquely just right for you.At Chez Jon Hair Salon we listen to our clients' requests then offer our expert [Click here to read full article...]

2022-04-12T08:49:36-07:00December 11th, 2010|

Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salon sand price ranges to choose from in their community . If they don’t feel a sense of loyalty for their [Click here to read full article...]

2016-04-26T13:51:23-07:00March 17th, 2010|

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