Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Happy New Year, A New Beginning

"I believe the best way to start a new year is to say I can, instead of I can't." - Jon Gonzales A New Beginning Now is the time to start planning and setting goals for a prosperous new year in business. By setting new goals and planning for the future, you will be able to avoid the many challenges of growing a profitable business for both hairdressers and salon owners. Rising business costs, new labor law mandates, a crack down on the misclassification of [Click here to read full article...]

2019-12-28T17:46:09-08:00December 29th, 2019|

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

2019-12-21T12:51:13-08:00December 22nd, 2019|

Salon Owners Summit Conference Cruise Itinerary

Hosted by Jon Gonzales, President of Hairdresser Career Development Systems The purpose of this Salon Owner’s Summit Conference Cruise to the Eastern Caribbean is to open a forum and form a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession, and our standard of living. You will have an opportunity to voice your concerns in round table discussions of topics with other salon owners that are affecting your businesses. Salon owners sharing their vast real world [Click here to read full article...]

2019-02-03T11:57:53-08:00February 3rd, 2019|

Tough Love by Jon Gonzales

  As many of you are aware, the beauty profession has changed dramatically. Finding answers to the many challenges of salon ownership is getting tougher in a changing job market. Most owners are working long hours behind the chair leaving very little time to becoming astute business men and women and promote their business. Finding time to address your challenges is a challenge in itself. Beyond the Glitter and Hype of the Beauty Profession. We as professionals have no voice or time in combating  the [Click here to read full article...]

2019-12-17T15:22:26-08:00December 2nd, 2018|

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations."  Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

2018-11-05T11:46:30-08:00November 4th, 2018|

Tips for Beauty School Graduates

“Your graduating from beauty school --- now what!" Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before [Click here to read full article...]

2018-11-10T14:41:26-08:00November 4th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. "   Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I  attract top talent? How do I  establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover?  How do I determine who fits [Click here to read full article...]

2018-10-28T11:16:01-07:00October 28th, 2018|

When a Good Worker Turns Bad

" When a good work refuses to be part of your team."  - Jon Gonzales When a good worker drifts away from your efforts in building and growing a successful business-- the question is --how do I turn this person into a team player? The key to owning a successful and profitable business is to make sure everyone on your team contributes and  shares your vision and goals of your salon. Business stability and growth will be your reward. Business will not continue to grow [Click here to read full article...]

2018-09-30T09:15:13-07:00September 30th, 2018|

Your Road To Financial Security

It is crucial for you to consider  planning  for your financial security and financial future. It's a well known fact that earnings for hairdressers are far below other industries and professions. Most people in our profession have no medical insurance, pensions, retirement, and benefit packages like other professions and industries. Far too many of our colleagues are working paycheck to paycheck just to pay their bills. Many of our salon owners are working 10-12 hours a day just trying to stay in business. Despite these [Click here to read full article...]

2018-09-20T14:33:43-07:00September 23rd, 2018|

Building Your Championship Team

                   "Time spent  building your championship team will be time well spent."                                                              Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

2018-09-17T10:12:12-07:00September 16th, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will resume on March 11th, 2018. As many of you know, I was able to retire financially independent and debt free. Along the way I had to find solutions to overcome [Click here to read full article...]

2018-01-24T09:18:00-08:00December 3rd, 2017|

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff and management. It all starts with [Click here to read full article...]

2017-11-19T09:23:43-08:00November 19th, 2017|

It’s Time to Speak Out!

  After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author, motivational speaker on personal growth and development , I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole.I know many of my colleagues feel the same way.  Below are just some of the challenges that salon owners face in building their businesses. Before we [Click here to read full article...]

2018-02-21T13:43:57-08:00November 5th, 2017|

You’re Graduating from Beauty School! Now What?

“You're graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. As you proceed  with your school education you need to ask this question, now what? what is your next step? Sadly many new beginners fail to maximize their [Click here to read full article...]

2017-10-29T13:16:52-07:00October 29th, 2017|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

2018-04-05T15:50:21-07:00October 8th, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

2017-10-01T00:01:51-07:00October 1st, 2017|

Combating Burnout

   "Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

2017-09-23T11:41:12-07:00September 24th, 2017|

Overcoming Time Restraints

"Improve your time and your time will improve your efforts. - Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability [Click here to read full article...]

2017-09-16T23:23:48-07:00September 17th, 2017|

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