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Tag Archives | cosmetology

Combating Burnout

   “Find a place within where there’s joy and the joy will burn out the pain.” — Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? […]

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Overcoming Time Restraints

“Improve your time and your time will improve your efforts. – Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem […]

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Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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You’re Graduating from Beauty School! Now What?

“You’re graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially […]

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How to Measure Your Success and Happiness

                  “Don’t measure yourself by what you have accomplished.but by what you should have accomplished.” – John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know […]

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Hairdressers Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Apprenticeship Junior Stylist Program

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. Salon owners are struggling to find well trained professionals who are capable of […]

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Staff Retention

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It’s difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Developing Self Confidence

“You are special and unique. Live up to your own expectations, not the expectations of others.” Developing self confidence is a critical component to finding happiness within — personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to […]

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How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Salon owners wish list

My Christmas Wish List for Salon Owners and Stylists

” Let Christmas play and make good cheer, for Christmas comes but once a year!” – Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2016 was a very good year for you and your […]

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Benefits of an Employee Handbook

Benefits of an Employee Handbook

“When everyone shares the same vision and goals , a positive and professional salon environment will be your reward.” — Jon Gonzales One of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing […]

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