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Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point “Face your challenges head on with self confidence!” – Jon Gonzales Does this sometimes sound familiar? You’re booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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You’re Graduating from Beauty School! Now What?

“You’re graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially […]

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How to Measure Your Success and Happiness

                  “Don’t measure yourself by what you have accomplished.but by what you should have accomplished.” – John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know […]

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Hairdressers Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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Developing Self Confidence

“You are special and unique. Live up to your own expectations, not the expectations of others.” Developing self confidence is a critical component to finding happiness within — personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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When a Good Worker Goes Bad

“I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon’s  team culture. […]

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Are You Really Making a Profit?

“The easiest way to increase profits is to cut overhead costs.”  Combating Rising Business Costs: The cost of owning your own business will continue to escalate. Rising  business costs, rising taxes, fees, new minimum wage and overtime mandates, price and commission wars, the list goes on and on. As business costs rise, your profit margin […]

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Compensation Guidelines

 “It is not how much you earn that matters,it’s what you do with what you earn.”  Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic […]

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Keys to Staff Retention

Our business growth, stabilit  and profitability  depends heavily on staff retention. The  performance of our staff and the avoidance of staff turnover and staff stability are keys to staff retention.  No salon can continue to grow and be profitable with a constant merry go round of staff turnover. How can we grow our business with […]

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Renew Your Passion of Owning a Successful Business

“Persistence and determination will give you the power to prevail over all obstacles.” Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has […]

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