Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|

Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss...it’s just too costly. Satisfied customers will patronize your business again and again, and will be happy to recommend your salon to their friends, relatives, and business associates. Unsatisfied clients will not. [Click here to read full article...]

2017-04-09T06:49:06-07:00April 9th, 2017|

Hairdresser Mistakes You Must Avoid

In today's competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one's perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are hampering your performance and productivity. Avoid these simple hairdresser mistakes to become more efficient and successful in your quest to build a high end clientele. Maintain Stability -- Far too [Click here to read full article...]

2017-04-02T07:43:52-07:00April 2nd, 2017|

Developing Self Confidence

"You are special and unique. Live up to your own expectations, not the expectations of others." Developing self confidence is a critical component to finding happiness within --- personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to change with the times. The beauty profession requires new thinking, new ideas, change, extra effort, and sacrifices. Without self confidence, these challenges will become overwhelming for any hairdresser or salon [Click here to read full article...]

2021-09-30T11:59:03-07:00February 19th, 2017|

Financial Planning —- Start Now!

" A big part of financial freedom is having your heart and mind free of worry about the what-ifs of life." ---Suze Orman A New Year is an excellent time to develop an action plan for securing your financial independence and financial planning. I think you’ll all agree that the cost of living keeps escalating, and with the way things are going, you may have to wait to retire until age 70 before claiming social security benefits. Another challenge that’s confronting hairdressers is the rising [Click here to read full article...]

2017-01-31T09:15:59-08:00January 30th, 2017|

A New Beginning: New Year Resolutions for 2018

     A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team.  Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]

2017-12-21T11:02:13-08:00January 3rd, 2017|

Providing Staff Incentives

 "A pat on the back accomplishes much more than criticism." Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, business stability and growth to name just a few guidelines There are many other ways to reward peak performers based on performance as well; I will review some other guidelines [Click here to read full article...]

2016-07-31T09:51:28-07:00July 31st, 2016|

Renew Your Passion of Owning a Successful Business

"Persistence and determination will give you the power to prevail over all obstacles." Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has happened to you has happened to me in my 43 year career as a working hairdresser/salon owner. You certainly will experience many peaks and valleys owning a successful and profitable [Click here to read full article...]

2016-07-18T19:59:53-07:00July 18th, 2016|

Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend."  Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is  topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

2016-06-24T01:16:58-07:00June 26th, 2016|

Booth Rental:Is It Right For You?

Booth Rental: Is It Right For You? I'm sure many people, especially those of you who are booth renters or salon owners who rent booths will not agree with article,but with over 49 years experiences as an salon owner, educator,business consultant, motivational speaker, seminar leader, and author , I feel I have earned the right to voice my opinion  and  speak out on this  very controversial topic. If honesty and integrity is wrong, then I plead guilty. There is no substitute for basic honesty and [Click here to read full article...]

2018-05-18T10:39:21-07:00May 22nd, 2016|

A Time for Beauty Industry Education Reform

"Today's professional will need to know more than how to develop their artistic skills." ~ Jon Gonzales To raise the standard of living for hairdressers and improve salon profits for salon owners in this tough and uncertain economy, then we as salon owners must raise the standard of educational excellence...we must create beauty industry education reform.  And, we must unite and address the many obstacles and challenges facing our salons, our  careers, and our profession.  Good is not enough anymore! As a salon owner and [Click here to read full article...]

2016-04-09T22:23:34-07:00April 10th, 2016|

New Year Resolutions for Salon Owners — A New Beginning!

New Year Resolutions for 2017 --- A New Beginning! I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holiday season is behind us, let us plan and prepare for a new and successful year for your salon and team. 2017 is expected to be a difficult and challenging year for both hairdressers and salon owners, due to an uncertain economy and rising business costs. There will be a lot of doom and gloom, especially during [Click here to read full article...]

2016-11-28T10:24:09-08:00January 4th, 2016|

Happy Thanksgiving –Let Us Give Thanks

"If the only prayer you said in your whole life was "thank you," that would suffice." Meister Eckhart Thanksgiving is always an appropriate time to give thanks for all our blessings. In our hectic schedule; trying  to find time for our business, struggle with a difficult and volatile economy, and trying to find  quality time with our families, we sometime take for granted  the many gifts and opportunities that are available to us. Personally I want to thank all my colleagues for the trust and [Click here to read full article...]

2014-11-26T17:28:16-08:00November 26th, 2014|

The Greedy Salon Owner? Why Can’t We All Get Along?

  "You may not think you have the perfect boss at times, then again you may not be the perfect employee at times."   There seems to be a growing contempt and jealousy towards pharmaceuticals, oil companies, financial institutions, wall street, rich people, or anybody who is successful. Surprisingly salon owners are also victims of this contempt I was recently reading some chat room comments where hairdressers were commenting on their salons and owners I was alarmed by the degree of animosity, misunderstandings, and negative [Click here to read full article...]

2014-06-26T20:29:17-07:00July 1st, 2014|

My 2018 Wish List for Hairdressers

" If we are to raise the standard of living for hairdressers,then we must raise our standard of educational excellence." - Jon Gonzales Last week I created a wish list for salon owners in an effort to help them become better business men and women. There ability to develop strong leadership skills and become astute business men and women,will benefit our hairdressers personally, professionally,and financially. I also want to help salon owners bridge the gap between management and staff,so we could better understand and communicate [Click here to read full article...]

2021-09-30T11:59:03-07:00January 5th, 2014|

Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother

"To a loving brother, confidant, and my very best friend, you will be missed"   I first want to thank everyone who offered their prayers and their support for me and my brother who passed away April 9, battling cancer. I do hope that you forgive me for posting this post. I know many of you have lost loved ones or are currently helping your loved one through their difficult times. We sometimes forget what is really important in life as we sometimes  are overwhelmed [Click here to read full article...]

2013-05-19T12:00:11-07:00May 19th, 2013|

A Special Happy Mother’s Day

" Mothers hold their children's hands for a short while,but their heart's forever." - This week’s blog posting is dedicated to all  Mother’s working in the beauty profession. Trying to earn a living,be a good mother or owning your own business is a gigantic challenge for all women ; especially single mother's  who want a better life for yourself and your family. It is my wish that my blog from my new book I will be publishing soon, A Women’s Guide to Success and Happiness, [Click here to read full article...]

2013-05-12T12:00:28-07:00May 12th, 2013|

Time is Money — Overcoming Time Restraints

" Ordinary people think merely of spending time. Great people think of using it."Salon owners wear many hats in trying to build a profitable and successful business. Salon owner, marketing expect, human resource expert, managing people, book work, and usually working behind the chair 10-12 hours a day. The heavy duties and responsibilities of owning your own business can be overwhelming, especially if you want to become astute business men and women.How does one find time to accomplish all these tasks? In the beauty industry [Click here to read full article...]

2022-04-12T10:35:26-07:00March 4th, 2013|

Earning the Trust and Loyalty of Your Team

"You get the best of others when you give the best of yourself. Treat each member of your team with respect and dignity." Jon GonzalesAs I travel the country, one of the questions I am always asked by owners is how can I earn the trust and loyalty of my team and improve staff performance and productivity.Developing a team that shares your values, goals, and team concept can be very challenging, especially when you are trying to grow your business and prevent turnover.The following [Click here to read full article...]

2022-04-12T10:19:38-07:00September 15th, 2012|

Tips on Improving Staff Performance and Productivity

  'The salon owner who is able to create conditions that foster loyalty will be presented with countless opportunities."   As I travel the country I am always asked how I can improve staff performance and productivity. Establishing strong work habits and positive attitudes within your salon is a major challenge to salon owners. Many of these attitudes were probably formed by other salons or at many of our beauty schools. Most salons fail from within. A house divided will make it difficult to promote [Click here to read full article...]

2021-09-30T11:59:03-07:00July 13th, 2012|

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