Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Personal Development – Unleash The Power Within

If you want a better life for yourself and your family, you must develop the self discipline and desire to unleash the power within in order to make your goals and dreams a reality. I am often asked is a career in the beauty industry a great profession to enter ? My answer is a resounding yes, if you have and know what it takes to stand above the crowd. This is one of the few professions you can get all the overtime you want [Click here to read full article...]

2020-02-01T14:19:12-08:00February 2nd, 2020|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge."  Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

2019-12-17T15:03:30-08:00January 27th, 2019|

Tips on Growing Your Salon in 2019

As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new proposed tax increases, new labor laws, minimum wage and overtime mandates, and more. These and other new laws will make your challenges even greater in 2019. Two other factors causing more challenges facing salon owners and their workers will be rising business costs and the cost cost of living for both salon owners and their workers. Despite these challenges I feel well managed salons [Click here to read full article...]

2018-12-09T11:09:14-08:00December 9th, 2018|

Tough Love by Jon Gonzales

  As many of you are aware, the beauty profession has changed dramatically. Finding answers to the many challenges of salon ownership is getting tougher in a changing job market. Most owners are working long hours behind the chair leaving very little time to becoming astute business men and women and promote their business. Finding time to address your challenges is a challenge in itself. Beyond the Glitter and Hype of the Beauty Profession. We as professionals have no voice or time in combating  the [Click here to read full article...]

2019-12-17T15:22:26-08:00December 2nd, 2018|

Tips for Beauty School Graduates

“Your graduating from beauty school --- now what!" Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before [Click here to read full article...]

2018-11-10T14:41:26-08:00November 4th, 2018|

Your Road To Financial Security

It is crucial for you to consider  planning  for your financial security and financial future. It's a well known fact that earnings for hairdressers are far below other industries and professions. Most people in our profession have no medical insurance, pensions, retirement, and benefit packages like other professions and industries. Far too many of our colleagues are working paycheck to paycheck just to pay their bills. Many of our salon owners are working 10-12 hours a day just trying to stay in business. Despite these [Click here to read full article...]

2018-09-20T14:33:43-07:00September 23rd, 2018|

A Compensation Reward Systems

Compensation Rewards System - Incentives for Improving Staff Performance and Productivity Our business is such that we must rely on the performance, productivity and stability of our staff to reach higher levels of excellence. There are many ways to improving staff performance and productivity, which salon owners must do if they wish to encourage their staff to continue performing at their absolute best. And one of the best ways is providing a reward system for peak performers. But before you develop a compensation rewards system, [Click here to read full article...]

2017-11-11T10:07:35-08:00January 20th, 2018|

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff and management. It all starts with [Click here to read full article...]

2017-11-19T09:23:43-08:00November 19th, 2017|

You’re Graduating from Beauty School! Now What?

“You're graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. As you proceed  with your school education you need to ask this question, now what? what is your next step? Sadly many new beginners fail to maximize their [Click here to read full article...]

2017-10-29T13:16:52-07:00October 29th, 2017|

The Cloud of Business Instability: Beware of Staff Turnover

A cloud hangs over the heads of all salon owners. One of your biggest business challenges owning a successful and profitable salon will depend on your ability to avoid staff turnover and business instability. In today's changing and volatile business environment, staff turnover will always be a great challenge to salon owners.The cost and time to find a quality replacement is just to costly. There are many things you can do to combat this growing challenge. You can start by  creating conditions that fosters staff [Click here to read full article...]

2017-10-22T09:27:53-07:00October 22nd, 2017|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

2018-04-05T15:50:21-07:00October 8th, 2017|

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends on your decision making efforts in growing and making your business more profitable and fulfilling, not only for yourself, but also for [Click here to read full article...]

2017-10-01T00:01:51-07:00October 1st, 2017|

Combating Burnout

   "Find a place within where there's joy and the joy will burn out the pain." --- Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? Do you find yourself sometimes feeling bored at work? Burnout is usually caused by physical and mental exhaustion caused by stress and worry, fatigue and other factors. Signs or symptoms [Click here to read full article...]

2017-09-23T11:41:12-07:00September 24th, 2017|

Overcoming Time Restraints

"Improve your time and your time will improve your efforts. - Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability [Click here to read full article...]

2017-09-16T23:23:48-07:00September 17th, 2017|

Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point "Face your challenges head on with self confidence!" - Jon Gonzales Does this sometimes sound familiar? You're booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement from your accountant telling you your cash flow is in the negative. Another one of your hairdressers is late for work. You’ve just found out a disgruntled ex-hairdresser [Click here to read full article...]

2022-04-12T08:37:38-07:00September 3rd, 2017|

Your Road to Financial Independence

There are plenty of ways to get ahead financially. The first is so basic I'm almost embarrassed to say it: spend less than you earn -- Jon Gonzales The purpose of  writing this blog on this topic is to call your attention to  get you started on planning  your financial security and financial future.   I know most people in our profession will not think this post is interesting, and will ignore this post. In my opinion this information will prove invaluable over time. This is [Click here to read full article...]

2018-08-28T00:29:36-07:00August 13th, 2017|

How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny"   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

2017-07-23T11:16:34-07:00July 23rd, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day  Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a  common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

2022-04-12T08:37:38-07:00July 16th, 2017|

How to Measure Your Success and Happiness

                  "Don't measure yourself by what you have accomplished.but by what you should have accomplished." - John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping and impacting the lives of  others. Of course we [Click here to read full article...]

2017-07-02T11:09:29-07:00July 2nd, 2017|

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