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Tag Archives | beauty industry education

Combating Burnout

   “Find a place within where there’s joy and the joy will burn out the pain.” — Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? […]

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Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high […]

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Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point “Face your challenges head on with self confidence!” – Jon Gonzales Does this sometimes sound familiar? You’re booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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Hairdressers Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Hairdresser mistakes to avoid

Hairdresser Mistakes You Must Avoid

In today’s competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one’s perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are […]

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How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Developing Self Confidence

“You are special and unique. Live up to your own expectations, not the expectations of others.” Developing self confidence is a critical component to finding happiness within — personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Salon owners wish list

My Christmas Wish List for Salon Owners and Stylists

” Let Christmas play and make good cheer, for Christmas comes but once a year!” – Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2016 was a very good year for you and your […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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When a Good Worker Goes Bad

“I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon’s  team culture. […]

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Compensation Guidelines

 “It is not how much you earn that matters,it’s what you do with what you earn.”  Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic […]

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