Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Overcoming Burnout and Anxiety

"Burnout is nature's way of telling you to take a break."  Jon Gonzales Building  and growing a hairdressing career or owning a salon/spa business can be daunting. Balancing your personal, professional and financial development is a challenging  journey  that can cause a series of peaks and balances that will from time to time cause burnout. Our current Corona Virus is certainly a concern for all of us.  Instead of worrying and eventual burnout, use this idle time to start developing a passion for self improvement [Click here to read full article...]

2020-04-03T13:25:11-07:00April 5th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Time Management for Salon Owners

Time is Money --- Jon Gonzales Do you manage time, or does time manage you? Do you sometimes feel overwhelmed due to lack of time? Get the feeling there is never enough time between business and your family? Don’t feel bad, this is just one of the many challenges of owning your own business. In today’s competitive economy, salon owners must wear many hats. Working salon owner, human resource expert, advertising and marketing expert, bookkeeper, mentor, leader, business person, educator, referee, manage people, working long [Click here to read full article...]

2020-02-15T14:58:07-08:00February 16th, 2020|

Seven Tips to Achieve Financial Security

"A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life." - Suze Orman To many people in the beauty profession, sadly this topic will be ignored this topic will probably be ignored. Financial planning does not sell tickets, sadly glitter and hype does. Even worse, far too many of our hairdressers are struggling to make a good living, while far too many of our salons are failing. This need not happen to you. Many hairdressers, [Click here to read full article...]

2020-01-25T15:00:29-08:00January 26th, 2020|

My Wish List for 2020

My Wish List for 2020 As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we [Click here to read full article...]

2022-04-12T08:40:36-07:00January 5th, 2020|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge."  Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

2019-12-17T15:03:30-08:00January 27th, 2019|

Tough Love by Jon Gonzales

  As many of you are aware, the beauty profession has changed dramatically. Finding answers to the many challenges of salon ownership is getting tougher in a changing job market. Most owners are working long hours behind the chair leaving very little time to becoming astute business men and women and promote their business. Finding time to address your challenges is a challenge in itself. Beyond the Glitter and Hype of the Beauty Profession. We as professionals have no voice or time in combating  the [Click here to read full article...]

2019-12-17T15:22:26-08:00December 2nd, 2018|

Salon Owners’ Caribbean Summit

“Salon Owners Learning from Salon Owners”  - Hosted by Jon Gonzales, President of Hairdresser Career Development Systems   The purpose of our  Caribbean Salon Owners' Summit Conference is to address and create a united front in addressing the many deep rooted challenges and obstacles that are affecting our salons, our profession and our standard of living. You will have an opportunity to voice your concerns,offer your suggestions, and learn from fellow salon owners in round table discussions on topics  that are affecting your businesses. Salon owners [Click here to read full article...]

2018-11-18T09:52:46-08:00November 18th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. "   Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I  attract top talent? How do I  establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover?  How do I determine who fits [Click here to read full article...]

2018-10-28T11:16:01-07:00October 28th, 2018|

Attracting New Clients

Keeping  your team busy within the salon should be a high priority, especially during the slow months. If your busy with plenty of customers, you are to be congratulated, but be forewarned: it doesn't take much for salons to fail. I have seen salons booming one year and empty the next during my 43 years as a salon owner. Complacency is your biggest challenge. We as professionals should all work hard to create value in our skills through ongoing self-improvement, so we can create a [Click here to read full article...]

2018-08-31T19:07:30-07:00September 2nd, 2018|

Preventing and Overcoming Staff Turnover

Most of us have lost a staff member from time to time. Some leave because they feel they can advance their career elsewhere, and some are lured by being offered more commissions or booth rental options. Of course client lists are expected to follow when your staff walk out the door. No business can continue to grow with a constant merry-go-round of losing members from your team to your competitors. Any interruption to building and growing your business is a major challenge to salon owners, [Click here to read full article...]

2018-08-16T16:30:55-07:00August 19th, 2018|

Your Journey to Success (Part 3)

For the past few weeks, we've been discussing why some people make it big while others barely get by. Now for our final part of our series, we'll look at the last guidelines you need to complete your journey to success. Your first step towards making your dreams and expectations starts from within and your attitude towards a better life for yourself and your family.  Do you have what it takes? Do you know what it takes? Follow these guidelines with an open mind: Business [Click here to read full article...]

2018-08-05T08:42:53-07:00August 5th, 2018|

Your Journey to Success (Part 2)

Last week we reviewed the characteristics of successful people, figuring out together why certain people tend to stand above the crowd. Now that's all mapped out, we continue our journey to success by learning from their triumphs. Like last week, I urge you to follow these guidelines within yourself every day to unleash your inner power. You and only you have the power to be as successful as you want to be. Follow these guidelines with an open mind: Professional Appearance --- are we are [Click here to read full article...]

2018-07-22T10:59:26-07:00July 29th, 2018|

Your Journey to Success (Part 1)

Over the years I’ve made it a point to observe why some people make it big while others just get by. What personal characteristics set them above the crowd? I finally figured it out: they all seemed to have true grit, that fierce determination to succeed. I want to share some of my findings, so you too can obtain the same passion it takes to succeed. This is part one of my journey to success series, where I show you the key personal growth characteristics [Click here to read full article...]

2018-07-22T10:45:39-07:00July 22nd, 2018|

Keys to Staff Retention

Our business growth, stability  and profitability depends heavily on staff retention. The performance of our staff and the avoidance of staff turnover and staff instability are keys to your salon's success. No salon can continue to grow and be profitable with a constant merry-go-round of staff turnover. How can we grow our business with constant business interruption? How are we to raise prices in this scenario? Maintaining staff stability benefits our salon, our staff, and our profession. Building and maintaining a truly championship team should [Click here to read full article...]

2018-07-01T10:19:32-07:00July 1st, 2018|

Why Salons Fail

This past year has been a very difficult year for many salon owners. Sadly, far too many salons have failed while many more will continue to struggle.  Unfortunately, 2018 -2019 shapes up to be an even more challenging year as business costs and the high cost of living continues to rise. new labor laws and minimum wage and overtime pay will also cause a lot of hardships as well .   It may seem out of your hands, but let me assure you ,there's more [Click here to read full article...]

2021-09-30T12:14:59-07:00June 10th, 2018|

Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

2018-05-28T21:34:43-07:00June 3rd, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

Crafting Your Employee Handbook

The key to employee training begins with your employee handbook. As our economy struggles, salon/spa owners are being stymied by government regulations that make it difficult and challenging to own a small and profitable business. Compounding the many challenges salon owners face is how to avoid turnover and improving staff performance and productivity. You can avoid a lot of hardship and protect your rights as an employer, as well as protecting the rights of your employees, by drafting a well thought-out employee handbook.  How can [Click here to read full article...]

2018-04-15T10:10:13-07:00April 15th, 2018|

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