“Nothing will improve a person’s more hearing than praise.”
staff retention
Identifying and Avoiding the Causes of Staff Turnover:
More and more salon owners will need to be aware that key members of your staff will be recruited to greener pastures in the form of adverting, post cards, and other means,of course they will be encouraged to bring a clientele. With the emergence of franchise suites, booth rental, and even your competition.
The best way to combat this growing trend is to fight back and create conditions that will foster loyalty to you and your salon.
No salon can maintain continued growth and profitability with a constant merry go round of staff instability and turnover. The following guidelines will help you address this very critical business challenge. With more and more hairdressers being lured to booth rental and now leasing of suites,many owners will have to learn to find ways to keep their staff and their customers.
Salon Owners Avoid these Pitfalls:
Poor Hiring Decisions — is one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. In your terms of employment , make sure your new addition to your team shares your vision My book Creating Your Salon will help you tremendously. Click here
No Educational Guidelines — how can you expect your staff to perform if they do not know your expectations and how your expectations will be measured. It is your responsibility to provide educational resources and educational guidelines that will help your staff reach higher levels of excellence. Invest in your salon’s greatest profit potential — educate your staff.
Poor Owner /Hairdresser Communication –— always keep lines of communication open between staff and management. From time to time seek out feed back from your staff members. One on one evaluations are an excellent way to stay in touch with your staff and clear up any misunderstandings between staff and management. Create a salon environment of trust not fear. As leader of your team you must work hard to earn the trust and loyalty of your staff by creating conditions that foster loyalty.
No Business Plan and Business Structure —. Show your staff that you are organized and structured. Make their jobs are fun and easy to understand. Make sure you develop an easy to follow plan of action.
No Employee Handbook — your employee hand book should serve as a vital part of your employee training and development program. Your employee hand book should include orientation procedures, terms of employment, rules and regulations, job expectations and how they will be measured. My book Creating Your Salon also will help you write your own.
Lack of Leadership Skills –— the inability to motivate your staff to higher levels of excellence is a major challenge among salon owners. As leader of your team it is your responsibility to take your team to higher levels of excellence. Refer to my book on Leadership.Click here.
A Negative and Unprofessional Salon Environment –— make sure you create a positive and professional salon environment so your staff enjoys coming to work everyday. Do not tolerate salon gossip, pettiness and negativity to infiltrate your salon.
Avoid Turnover — work hard to prevent turnover. Turnover not only affects the growth of your business in terms of wasted time and money, turnover affects the livelihoods of your other staff members as well as contributing to a negative and unprofessional business environment for your customers.
Lack of Praise and Incentives — Sometimes a little pat on the back or a note in their pay envelope offering praise will do wonders. Incentives can also improve staff performance and productivity. Praise is a wonderful motivator towards improving staff performance and productivity.
Inability to Combat Staff Pirating — sadly many salon owners will try to recruit your key staff members in the hopes that they bring a clientele. Please read my business article Beware the Grass is Greener Syndrome and share with your team, also my article Bridging the Gap between Staff and Management as well.
I do hope that these tips will be helpful. Keep in mind, always build the reputation and image of your salon, not your individual hairdressers. Make sure you stay in touch with your customers.
For more information on addressing these concerns I urge you to use my management books that provide thorough answers to owning a successful and profitable business. I also urge you to read my monthly blogs at hcds4you.com/blog/
Soon I will be launching my Salon Owners Alliance Network
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Why hairdressers change jobs
Unrealistic career and earning expectations
Salon gossip and pettiness
Poor job change decisions –inability to avoid the grass is greener syndrome
Poor communication between staff and management
Lack of a team environment
Too much down time — lack of customers – who’s really at fault?
No standards of performance
Burnout and fatigue
No growth opportunities
No incentives or rewards
No performance and expectation standards
Lack of education