” Many people will argue that education is expensive — try Ignorance!

A recent government study showed that 94% of all business failures were due to poor business management skills on the part of the owner.

Although 2012 will be a very challenging year for salon owners, I feel 2012 can be a great year for well managed salons. Salon owners who develop powerful business management skills you will learn how to work smarter, not harder and succeed.

Salon owners who know how  to identify and avoid the many challenges of owning a successful and profitable business will flourish while others will continue to struggle.

The following guidelines will help you meet these challenges with confidence:

Planning and Organizing Your Business — organize and structure your salon and team. Clearly define your goals and objectives. Manage your business instead of your business managing you. Have you established a specific business plan to insure profitability for your salon and a higher standard of living for your team?

Develop and Educate Your Championship Team — the inability to hire the right people is one of the leading causes of business failure. A hit and miss approach to selecting a new member to your team is just unacceptable. A strong staff development program will help you avoid many of the causes of staff turnover and business instability. Once you add a new member to your team,invest in your salon’s greatest profit potential — educate your team.

Employee Handbook — how can you expect your staff to perform if they don’t know your expectations and how your expectations will be measured? Your employee hand book should be the foundation to employee training.

Increasing Salon Traffic — keeping your current customer base and gaining new customers, are the life blood of growing a successful business. Take full advantage of the powerful benefits of social media in marketing and promoting your salon.

Client Retention — no salon can experience long term growth with a hit and miss approach to client retention. Make sure you develop your own client retention program or follow mine.

Salon Coordinator — if you lack time, your salon coordinator can be invaluable in helping you run a successful and profitable business. Follow my guidelines on how to develop your salon coordinator.

Developing Your Leadership Skills — developing strong leadership and people management skills is a key management skill you will need to develop, if you are to inspire your team who share your vision and business goals. Excellence does start at the top. My book Developing Your Leadership skills will be very helpful .

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