No salon or day spa can maintain continued growth and profitability with a constant merry-go-round of staff instability and turnover.
“Retention is the key to economic success.” – Jeffrey Pfeffer
The following guidelines will help you address this very critical business challenge.
Ten Pitfalls That Salon Owners Must Avoid:
- Poor Hiring Decisions — is one of the leading causes of salon staff turnover and internal salon challenges. Make sure your staff development program is designed to minimize hiring mistakes. My book Creating Your Salon will help you tremendously.
- Lack of Educational Guidelines for Salon Staff — how can you expect your staff to perform if they do not know what you expect from them and how your expectations will be measured? It is your responsibility to provide educational resources and educational guidelines that will help your staff reach higher levels of excellence. Invest in your salon’s greatest profit potential…educate your staff.
- Poor Owner /Hairdresser Communication — always keep lines of communication open between salon staff and management. From time to time seek out feed back from your staff members. Create a salon environment of trust, not fear.
- No Salon Business Plan or Business Structure — show your staff that you are organized and structured. Make their jobs easy to understand.
- No Employee Handbook — your employee hand book should serve as a vital part of your employee training and development program. Your employee hand book should include orientation procedures, terms of employment, rules and regulations, job expectations and how they will be measured. My book Creating Your Salon will help you write your own employee handbook.
- Lack of Leadership Skills — the inability to motivate your staff to higher levels of excellence is a major challenge among salon owners. As leader of your team it is your responsibility to take your team to higher levels of excellence. Refer to my book on Success & Leadership for many helpful tips.
- A Negative and Unprofessional Salon Environment — make sure you create a positive and professional salon environment so your staff enjoys coming to work everyday. Do not allow salon gossip, pettiness and negativity to infiltrate your salon.
- Turnover — work hard to prevent turnover. Turnover not only affects the growth of your business in terms of wasted time and money, turnover affects the livelihoods of your other staff members as well as contributing to a negative and unprofessional business environment for your customers.
- Lack of Praise and Incentives — sometimes a little pat on the back or a note included in your salon employee’s pay envelope offering praise will do wonders. Incentives can also improve staff performance and productivity.
- Inability to Combat Staff Pirating — sadly many salon owners will try to recruit your key staff members in the hopes that they bring a clientele. Please read and then share the following article with your team of hairdressers and salon staff: Avoid The Grass Is Greener Syndrome.
For more information on addressing the above concerns, I urge you to use my management books. They provide thorough information and solutions that will help you run a profitable business.
All the best,