A Special Messaage to Your Customers

Special Message to all our Loyal Customers: Here is a sample letter you should send all your customer by staying in touch with your customers as you get ready to reopen your salons when this pandemic is over soon. Feel free to edit and add your salon's name. get your message out via youtube or your social media resources.   As the owner of Chez Jon Hair Salon and our artistic team, we wanted to let you know that we are thinking of you and [Click here to read full article...]

2020-11-30T10:08:34-08:00November 27th, 2021|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover No salon can maintain continued growth and profitability with a constant merry go round of staff instability and turnover. The following guidelines will help you address this very critical business challenge. Salon Owners Avoid These Pitfalls Poor Hiring Decisions --- is one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon [Click here to read full article...]

2022-04-12T11:44:48-07:00November 18th, 2021|

Tough Love for Beauty Professionals

An Invitation to attend my Business Only Seminar. By Jon Gonzales Hello, my name is Jon Gonzales President and founder of Hairdresser Career Development Systems. Thank you for visiting my new education only web site. I want to share my 43 years as the former owner of 3 of the top salons in southern California and 10 years as an educator, business consultant, author, blogger, and mentor to young talent who have chosen hairdressing as a career, and yes it is a career. As I [Click here to read full article...]

2021-02-01T21:30:36-08:00December 27th, 2020|

Rebuilding Your Salon After the Corona Virus

                                       How to Rebuild Your Business after the Corona Virus The first thing you need to do is stay healthy, safe, and positive. Follow the instructions at Corona Virus.com. You will find all the answers you need to stay safe and healthy. This Virus will end. Most of us are confined to our homes due to the closings of our salons. Use this valuable time to reflect on 2019-2020 before the virus hit us. The way you operated your business in the past is now [Click here to read full article...]

2020-12-18T10:28:26-08:00December 20th, 2020|

Don’t Worry, Be Self Confident

A Special Message: By now you know most people throughout the U.S. and the world are concerned about the spread of the Corona Virus and how it’s affecting our families, our business, our health, and personal wellbeing. We will get over this crisis, don’t worry or panic, just use common sense. And stay positive. There is plenty of advice on how to protect yourself and your family available. Type in CDC or Corona -19 for information on how you can prevent this disease. Sadly all [Click here to read full article...]

2020-07-23T21:33:45-07:00August 19th, 2020|

Salon Owners Are Not Greedy

Salon Owners Are Not Greedy   There seems to be a growing contempt, misunderstanding, and jealousy towards pharmaceuticals, oil companies, financial institutions, Wall Street, rich people, or anybody who is successful, and surprisingly salon owners throughout the United States. I was recently reading some chat rooms comments where hairdressers were commenting on their salons and owners. I was alarmed by the degree of animosity, misunderstandings, and negative attitudes towards salon owners and managers towards their efforts to grow their business and improve profits. Some of [Click here to read full article...]

2020-10-27T22:20:16-07:00July 8th, 2020|

New Opportunities for 2021

"Some of the best lessons we ever learned , we learned from our mistakes and failures."   It’s no secret that salon owners are facing many challenges. Lack of business management skills is one of the leading causes of salon failures. Sadly many salons will fail because far too many salon owners are in denial and will not adapt to change because it will require new thinking, effort, and a lot of hard work. It is much easier to stay in their comfort zone, Rather [Click here to read full article...]

2021-06-18T15:13:22-07:00May 29th, 2020|

Tough Love by Jon Gonzales

Tough Love By Jon Gonzales Hello, my name is Jon Gonzales President and founder of Hairdresser career development Systems. I want to extend an invitation to attend my 2-day business only seminar in November in Las Vegas. Thank you for visiting my new education only web site. Click here to view the benefits of attending. I want to share my 43 years as owner of 4 of the top salons in southern California and 10 years as an educator, business consultant, and mentor to young [Click here to read full article...]

2020-12-07T18:56:27-08:00May 22nd, 2020|

A Message from Jon Gonzales

"Everyday get in the habit of saying I can instead of saying I can't."   Jon Gonzales By now most people throughout the U.S. and the world are concerned about the spread of the Corona Virus and how it’s affecting our families, our business, and personal well being. We will get over this crisis, don’t worry or panic, just use common sense. This is about your health, family, friends and customers. This virus will end. There is plenty of advice on how to protect yourself and [Click here to read full article...]

2020-03-29T12:56:54-07:00March 29th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

How to Build a Successful Business

Thinking of Owning Your Own Salon? Here are some of the biggest challenges of salon ownership Do you have what it takes? Do you know what it takes? Have you measured your strengths and weaknesses? Here is a quiz that will help you measure your strengths and weaknesses Click here. Business planning and organization Do you know your break even analysis Your business plan Legal structure Aware of the new labor laws Are you misclassifying your workers? Fictitious name Name of your salon What are [Click here to read full article...]

2020-02-10T22:06:35-08:00February 27th, 2020|

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

2020-02-09T08:50:50-08:00February 9th, 2020|

How to Grow Your Business

Tips on Growing Your salon   As many of you are aware, the costs of owning your own business will continue to escalate, especially after the new pro[posed tax increases and an uncertain and challenging business climate. Another factor that is causing more strain on small business owners and the average American is the rising costs of living. Despite these coming challenges I feel well managed salons will prosper, provided they start planning for the New Year. I suggest you start planning now for 2020 [Click here to read full article...]

2019-12-16T12:54:27-08:00January 5th, 2020|

A Special Invitation From Jon Gonzales

On Saturday and Sunday I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, on July 22-23 in Las Vegas, Nevada. As professionals I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacle of salon ownership. New labor laws concerning minimum wage, overtime pay, misclassifying of workers, combating turnover, [Click here to read full article...]

2019-06-10T08:17:43-07:00June 9th, 2019|

How to Become a Peak Performer

“When you are just average, you are just as near the bottom as you are the top.” Jon Gonzales Many of us were unprepared for a competitive job market when we entered the job market. Many thought that graduating from beauty school would be all that we would need to build our beauty professional careers. Unfortunately there were other skills we failed to develop that would help us better meet job market and consumer demands such as communication and people skills, personal development, excelling at [Click here to read full article...]

2019-10-09T15:45:53-07:00June 2nd, 2019|

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing many challenges as they try to earn a good living and provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that this article will help bridge the gap between salon owners and hairdressers, so we can provide a better dialogue and better understanding between staff [Click here to read full article...]

2019-05-30T10:12:22-07:00May 26th, 2019|

Your Journey to Business Success

Over the years I’ve made it a point to observe why some people make it big while others just get by. What personal characteristics set them above the crowd? I finally figured it out: they all seemed to have true grit, that fierce determination to succeed. I want to share some of my findings, so you too can obtain the same passion it takes to succeed. This is part one of my journey to success series, where I show you the key personal growth characteristics [Click here to read full article...]

2019-09-20T10:32:21-07:00May 19th, 2019|

Happy Mother’s Day!

“To the world you might be one person, but to one person you might be the world.” — Anonymous My message is dedicated to all the mothers who work in the beauty profession. As a hairdresser, educator, and salon owner, I certainly understand the sacrifices you make daily in trying to earn a better living for yourself and your family. Trying to be a wife, a mother, or a single mother working to help yourself and family to a better life is truly inspiring to [Click here to read full article...]

2019-05-30T10:13:04-07:00May 12th, 2019|

My Story by Jon Gonzales

Who is Jon Gonzales? Many of you are probably wondering why I am telling you my story;  it is not because I have an ego, it is because I want you to learn from my failures and successes. I want to share my 45 year journey with all my colleagues who are working and struggling to earn a very good living as well as helping our new generation of newcomers reach higher levels of excellence in the beauty profession. Learning by trial and error is [Click here to read full article...]

2019-10-09T15:56:08-07:00May 5th, 2019|

Tough Love Message from Jon Gonzales

I want to thank all my followers for your support. As many of you know I was able to retire financially independent and debt free. I tell you this not to brag; at my age I have no ego. My hope is that this message will give those of you who may be struggling to earn a good living, inspiration to never give up on your dreams. Anything is possible if you believe. If I can do it, so can you. My retirement has given [Click here to read full article...]

2019-08-18T19:31:58-07:00April 28th, 2019|

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