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A Message from Jon Gonzales

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will […]

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Staff Pirating is Unethical and Unhelpful for your Salon!

Staff Pirating is Bad Business

Over the years many of my staff would receive recruitment letters offering higher commissions, booth rental options, suites, and other incentives if they’d leave my salon to join this new one. Everybody on my staff received these “Dear Professional” letters at one time or another.  These letters announced salon expansions and advertised open positions for […]

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Overcoming Burnout

Overcoming Burnout

Building and growing a hairdressing career or owning a salon/spa can be daunting. Balancing your personal, professional and financial development can cause a series of peaks and balances which can easily lead to feeling a major burnout. In trying to seek a better life for ourselves and our families, we sometimes run into road blocks […]

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Honesty and a code of ethics is the best policy for success in our industry.

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that […]

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A Message to Beauty School Students

Dear Student,   Congratulations on choosing hairdressing as your chosen profession. I do hope the following information will help guide you as you start your journey towards reaching your goals and aspirations. I have often been asked if a career in the beauty profession a good career to enter? My answer is a resounding yes, […]

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Guidelines for Improving Business

Guidelines for Improving Business

In today’s tough economy improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team, it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends […]

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It's Time to Speak Out!

It’s Time to Speak Out!

  After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author and motivational speaker on personal growth and development ,I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our […]

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You’re Graduating from Beauty School! Now What?

“You’re graduating from beauty school — now what?” Congratulations for choosing  a career in the beauty profession as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially […]

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These business tips will make your dreams come true for your salon.

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team […]

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Overcoming Time Restraints

“Improve your time and your time will improve your efforts. – Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem […]

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Profit is Not a Dirty Word!

Profit is Not a Dirty Word!

There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Many hairdressers do not understand the business  need for profit in order that a business can stay in business and save jobs. Sadly many hairdressers think that owners are greedy. I am writing this blog post to help bridge […]

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The Coming Storm

There’s a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to […]

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Keeping customers through teamwork

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let’s talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building—it’s just too […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Overcoming Turmoil and Change in the Beauty Profession

Overcoming Turmoil and Change in the Beauty Profession

Overcoming turmoil and change in the beauty profession.  If there are two words that best describe the beauty industry today, I’d say they are change and turmoil. I ‘m sure you will agree, our profession is facing difficult challenges due to a changing economy.    All facets of our industry are paying a heavy price […]

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How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top […]

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