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Profit is Not a Dirty Word!

Profit is Not a Dirty Word!

There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Many hairdressers do not understand the business  need for profit in order that a business can stay in business and save jobs. Sadly many hairdressers think that owners are greedy. I am writing this blog post to help bridge […]

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storm

The Coming Storm

There’s a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to […]

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Keeping customers through teamwork

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let’s talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building—it’s just too […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Overcoming Turmoil and Change in the Beauty Profession

Overcoming Turmoil and Change in the Beauty Profession

Overcoming turmoil and change in the beauty profession.  If there are two words that best describe the beauty industry today, I’d say they are change and turmoil. I ‘m sure you will agree, our profession is facing difficult challenges due to a changing economy.    All facets of our industry are paying a heavy price […]

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How to Find and Keep Top Talent

“Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales Finding and keeping top talent is a key component to building and keeping your championship team. As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers, one of the top […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Straight Talk from Jon Gonzales

Straight Talk from Jon Gonzales My straight talk blog post is designed to identify and find solutions affecting our salon, our standard of living and our profession. Those of you who know me, know I have the utmost respect for everyone working in the beauty profession,especially salon owners and hairdressers. You also know I am […]

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Overcoming Time Restraints

“Improve your time and your time will improve your efforts. – Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem […]

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incentives

Providing Staff Incentives

 “A pat on the back accomplishes much more than criticism.” Jon Gonzales Incentives for Improving Staff Performance and Productivity There are many ways to improving staff performance and productivity. Strong management, a strong employee training program,  a very busy salon, strong leadership and mentoring, a positive and professional salon environment, a shared team vision, continuing education, […]

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Profit is Not a Dirty Word!

 “The worst crime against working people is a salon that fails to make a profit.” Attention Hairdressers —– Profit is Not a Dirty Word! There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Sadly, many hairdressers feel that salon owners are greedy . In chat rooms I read […]

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annual-report-203760_1280

Combating Rising Business Costs

Combating Rising Business Costs The cost of owning your own business will escalate, rising taxes, increased minimum wage, sick leave mandates the possibility of vacation mandates, fees, energy, and the cost of owning your own business continues to grow. As business costs rise, the margin of profitability for salon owners keeps getting lower. Other competitive  […]

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staff retention

Staff Retention Guidelines

“Nothing will improve a person’s more hearing than praise.”   Identifying and Avoiding the Causes of Staff Turnover: More and more salon owners will need to be aware that key members of your staff will be recruited to greener pastures in the form of adverting, post cards, and other means,of course they will be encouraged […]

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My 2014 Wish List for Hairdressers

” If we are to raise the standard of living for hairdressers,then we must raise our standard of educational excellence.” – Jon Gonzales Last week I created a wish list for salon owners in an effort to help them become better business men and women. There ability to develop strong leadership skills and become astute […]

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Keys to Improving Staff Performance and Productivity

Written by Jon on August 25, 2013 – 12:00 pm – “I do not believe hairdressers perform poorly on purpose;they just have not been properly educated.”  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon’s […]

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