Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

2020-02-09T08:50:50-08:00February 9th, 2020|

New Year’s Roadmap for 2020

A New Beginning for the Entrepreneur Salon Owner New Year's Roadmap for 2020 I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holidays are behind us, let us plan and prepare for a new and successful year for your salon and team. 2020 can be a great year, the economy is expected to continue to grow, just look at the growth of the  stock market.  Are you ready to take advantage of your opportunities? Despite [Click here to read full article...]

2020-01-12T08:43:38-08:00January 12th, 2020|

Good is Not Enough Anymore.

 Good is not enough Anymore   It’s no secret that  salon owners and hairdressers are facing many challenges in trying to build a successful business by  improving salon profits, and raise their standard of living for themselves and  staff. It is time for educational reform focusing on the educational needs of hairdressers and salon owners who represent the heart and soul of the beauty profession. With rising business costs, increasing competition by well managed upscale  salons, new labor laws ,and a changing market place; only [Click here to read full article...]

2018-10-14T10:32:46-07:00October 14th, 2018|

Building Your Championship Team

                   "Time spent  building your championship team will be time well spent."                                                              Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

2018-09-17T10:12:12-07:00September 16th, 2018|

Developing an Effective Customer Communication Strategy

  "If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement  long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]

2017-11-07T17:42:23-08:00November 6th, 2016|

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's  team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

2017-01-26T09:44:46-08:00September 18th, 2016|

Compensation Guidelines

"It is not how much you earn that matters,it's what you do with what you earn." Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic is probably opposite that of many hairdressers, and vice versa. Unfortunately there is a lot of misunderstanding about compensation, especially with hairdressers. This article will attempt to help guide [Click here to read full article...]

2022-04-12T11:33:18-07:00August 21st, 2016|

Tips on Growing Your Business

" Progress begins with getting a clear understanding of your obstacles." Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are being either shut down or being targeted by the department of education and the department of labor.  Proposed government and state tax increases, government  targeting the beauty industry for audits,and [Click here to read full article...]

2019-05-30T08:46:57-07:00April 3rd, 2016|

Staff Retention Tips

 "A trial and error approach to staff retention is just costly!" The following guidelines will help you address this very critical business challenge: Poor Hiring Decisions --- is  one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon will help you tremendously. Click here No Educational Guidelines --- how can you expect your staff to perform if they do not know what [Click here to read full article...]

2016-04-22T13:34:02-07:00March 27th, 2016|

How am I Performing as Your Boss?

"Kind words can be short and easy to speak, but their echos are truly endless" -Mother Teresa As I travel throughout the United States and Canada, meeting thousands of hairdressers and salon owners, there seems to be a wide gap between hairdressers and salon owners understanding and communicating with each others business and educational needs. Some of these complaints are justified, while others are not. The questions I’m always asked by salon owners are always the same, how do I combat salon gossip, negativity and [Click here to read full article...]

2016-04-22T13:33:25-07:00January 10th, 2016|

New Year Resolutions for Salon Owners — A New Beginning!

New Year Resolutions for 2017 --- A New Beginning! I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holiday season is behind us, let us plan and prepare for a new and successful year for your salon and team. 2017 is expected to be a difficult and challenging year for both hairdressers and salon owners, due to an uncertain economy and rising business costs. There will be a lot of doom and gloom, especially during [Click here to read full article...]

2016-11-28T10:24:09-08:00January 4th, 2016|

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