Crisis or Opportunity

" Failure will never overtake me if my determination to succeed is strong enough" ~Og Mandino The Corona Virus has proven fatal in many industries due to the economy shutdown but particularly for salons and hairdressers.  Many of our salons will not reopen. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing obstacles due to apathy, poor business management skills, and other ongoing challenges even before the corona virus hit us, any economic hit was bound to cause complete [Click here to read full article...]

2020-05-17T13:16:57-07:00May 3rd, 2020|

Educational Reform: The Time Is Now

If we are to overcome the Corona Virus and the many coming challenges of  owning a successful and profitable business and raise the standard of living for hairdressers, it time for educational reform. Now with the corona virus we must now focus our attention on staying healthy and move forward for a new beginning. This Virus will end. We must start planning for a new era in education when this Virus is over. Our profession will never be the same. It is time for new [Click here to read full article...]

2020-04-25T09:37:54-07:00April 19th, 2020|

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

2020-02-09T08:50:50-08:00February 9th, 2020|

Personal Development – Unleash The Power Within

If you want a better life for yourself and your family, you must develop the self discipline and desire to unleash the power within in order to make your goals and dreams a reality. I am often asked is a career in the beauty industry a great profession to enter ? My answer is a resounding yes, if you have and know what it takes to stand above the crowd. This is one of the few professions you can get all the overtime you want [Click here to read full article...]

2020-02-01T14:19:12-08:00February 2nd, 2020|

A Special Preview Announcement from Jon Gonzales

A Special Invitation from Jon Gonzales On Monday and Tuesday August 24-25 I will be presenting  My 2 day Business Management  Seminar in Las Vegas, Nevada. As a salon Owner I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many changes and challenges of salon ownership. Some of the topics I will cover are, new labor laws concerning minimum wage, [Click here to read full article...]

2020-01-19T09:37:13-08:00January 19th, 2020|

Tips for Beauty School Graduates

“Your graduating from beauty school --- now what!" Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before [Click here to read full article...]

2018-11-10T14:41:26-08:00November 4th, 2018|

Building Your Championship Team

                   "Time spent  building your championship team will be time well spent."                                                              Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

2018-09-17T10:12:12-07:00September 16th, 2018|

Creating Your Apprenticeship Program

There is a real need for an apprenticeship program in the beauty profession. Unfortunately, not enough owners are aware of the numeral benefits of having such a program in their salon. Apprenticeship programs help combat the high dropout rate of young hairdressers, most of whom leave the profession due to lack of opportunity and experience. More importantly, having an apprenticeship program helps to upgrade the quality of education in your salon, equipping your team to better meet job market and consumer demands. As salon owners, [Click here to read full article...]

2018-06-19T08:53:26-07:00June 24th, 2018|

Cheat Sheet to Owning a Successful Business

Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly. You don't have the time, energy, or money to be making mistakes. Trying to run a profitable business and adapting to the many changes occurring within our profession is crucial to survive. The following steps will help you meet the growing challenges  of salon ownership. Be sure to review my cheat sheet to owning a successful business.Don't make salon ownership so complicated. Follow this cheat [Click here to read full article...]

2019-12-17T15:54:41-08:00May 27th, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

Experienced vs. Inexperienced Hairdressers, Who to Hire?

Making your hiring decisions  will be one of your most important decisions when adding a new member to your your championship team as a salon owner. Choosing between experienced vs. inexperienced hairdressers  will be an critical  decision for your business. Selecting committed professionals will depend on finding people who share your vision, goals, and quality control standards will be a key management skill. A hit and miss approach to hiring a new member to your team is just too costly. Below are some of the [Click here to read full article...]

2018-12-03T11:51:09-08:00April 29th, 2018|

Raising Prices

Salon owners are struggling to make a profit and combat rising business costs in this tough and competitive economy. Unfortunately, far too many salon owners are trying to find solutions to these challenges by trial and error. Many salon owners have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting stations just to survive. While the cost of  living and business will continue to rise, salon owners will have to find ways to [Click here to read full article...]

2018-04-19T16:23:38-07:00April 22nd, 2018|

Salon Owners Summit Conference Cruise

 Join us at our 2019 Salon Owners Summit Cruise Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price, commission wars, [Click here to read full article...]

2018-10-02T09:59:02-07:00March 11th, 2018|

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

2018-06-26T10:24:47-07:00October 15th, 2017|

Building Customer Loyalty to Your Business

"Building customer loyalty to your business will require a powerful communication strategy with your customers." - Jon Gonzales What sets one's salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high priority. Sadly, many salons and hairdressers take their loyal customers for granted and fail to bond with their customers by developing strong personal relationships with them. This kind of behavior [Click here to read full article...]

2017-09-10T12:00:34-07:00September 10th, 2017|

A Coming Boom for Upscale Salons

A Coming Boom for Upscale Salons " Well managed high end salons will be in huge demand."  --- Jon Gonzales I see a coming boom for well managed upscale salons. As our country continues to struggle in today’s tough economy, only well managed salons and spas will survive and prosper. Sadly far too many salons are failing at an alarming rate; a recent study showed that 96% of all businesses failures were due to lack of business management skills on the part of the owner. [Click here to read full article...]

2016-08-06T10:35:43-07:00August 7th, 2016|

Renew Your Passion of Owning a Successful Business

"Persistence and determination will give you the power to prevail over all obstacles." Owning a successful business is a daunting experience and can seem overwhelming at times. As a salon owner you must wear many hats. The many challenges of salon ownership in a very volatile economy can be overwhelming. I’m sure everything that has happened to you has happened to me in my 43 year career as a working hairdresser/salon owner. You certainly will experience many peaks and valleys owning a successful and profitable [Click here to read full article...]

2016-07-18T19:59:53-07:00July 18th, 2016|

Excelling at Customer Service

"High end and well managed salons place a high priority on customer service."  Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at  customer service. Salon owners and hairdressers  know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have you ever ever experienced poor customer service experiences at a clothing store, bank, grocery store, or restaurant? If so, you probably decided not to patronize that business again based on [Click here to read full article...]

2016-06-19T11:37:32-07:00June 19th, 2016|

The Beauty Profession Bright Side!

Last week I posted The Dark Side of the Beauty Profession. I urge you to click here to review last week's blog about the dark side of our profession to refresh your mind as we look towards the bright side of our profession. This week I want to present Beauty Profession Opportunities & The Bright Side... Adversity Presents Fantastic Beauty Profession Opportunities Nobody ever said owning your own business would be easy. Most people quit when the going gets tough. Adversity always presents fantastic opportunities [Click here to read full article...]

2018-08-28T01:05:50-07:00April 24th, 2016|

Staff Retention Tips

 "A trial and error approach to staff retention is just costly!" The following guidelines will help you address this very critical business challenge: Poor Hiring Decisions --- is  one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon will help you tremendously. Click here No Educational Guidelines --- how can you expect your staff to perform if they do not know what [Click here to read full article...]

2016-04-22T13:34:02-07:00March 27th, 2016|

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