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Straight Talk by Jon Gonzales

New ideas, new educational concepts , new thinking, and innovation , free of special interest groups is what the beauty industry  desperately needs. Hello, I’m Jon Gonzales, and I’m here to give you some straight talk about the problems in the beauty industry. Everything that has happened to you as a hairdresser and salon owner […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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When a Good Worker Goes Bad

“I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon’s  team culture. […]

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Employee Training

“A team that learns together grows together.”  Jon Gonzales In the absence of an apprenticeship or intern program, salon owners will have to develop their own educational program of employee training. The foundation to building a successful team employee training and development begins with you, the owner. The first 6 months of employee training is […]

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Compensation Guidelines

 “It is not how much you earn that matters,it’s what you do with what you earn.”  Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic […]

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Excelling at Customer Service

“High end and well managed salons place a high priority on customer service.”  Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at  customer service. Salon owners and hairdressers  know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have […]

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Tips on Growing Your Business

” Progress begins with getting a clear understanding of your obstacles.” Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are […]

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Five Tips Hiring the Right People

Five Tips for Hiring the Right People

“Team building is a critical management skill .” Jon Gonzales One of the biggest challenges salon owners face when making a hiring decision will depend on making the right decision when selecting a new member to your team. A hit and miss approach to hiring people is just unacceptable, especially in today’s volatile business climate.  […]

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Developing Your Own Apprenticeship Program

Developing Your Own  Apprenticeship Program I think as salon owners you will all agree that there is a tremendous need to develop cost effective apprenticeship program for on job training when adding a new member to your team,especially newcomers right out of beauty school.  All other professions have an apprenticeship programs except the beauty profession. […]

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Building Your Team

                   “Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building […]

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How am I Performing as Your Boss?

“Kind words can be short and easy to speak, but their echos are truly endless” -Mother Teresa As I travel throughout the United States and Canada, meeting thousands of hairdressers and salon owners, there seems to be a wide gap between hairdressers and salon owners understanding and communicating with each others business and educational needs. […]

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Employee Retention Guidelines

” As leader of your team,you must earn the trust and loyalty of your team.” Jon Gonzales Staff turnover will always be a challenge for salon owners, especially with the growing trend towards franchise suites and booth rental. Sometimes one of your peak performers may want to enter another field,or is simply moving from the […]

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Salon Owners 7 Day Conference Cruise to the CaribbeanTime to Unite & Speak Out!

” When we are no longer able to change – we are challenged to change ourselves.” -Victor E. Frank For too long, salon owners have been meeting the many challenges and obstacles of salon ownership in isolation. Your not alone anymore;  join our new grass roots movement for salon owners at our two day  conference […]

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