Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

2018-05-28T21:34:43-07:00June 3rd, 2018|

Cheat Sheet to Owning a Successful Business

Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly. You don't have the time, energy, or money to be making mistakes. Trying to run a profitable business and adapting to the many changes occurring within our profession is crucial to survive. The following steps will help you meet the growing challenges  of salon ownership. Be sure to review my cheat sheet to owning a successful business.Don't make salon ownership so complicated. Follow this cheat [Click here to read full article...]

2019-12-17T15:54:41-08:00May 27th, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

Experienced vs. Inexperienced Hairdressers, Who to Hire?

Making your hiring decisions  will be one of your most important decisions when adding a new member to your your championship team as a salon owner. Choosing between experienced vs. inexperienced hairdressers  will be an critical  decision for your business. Selecting committed professionals will depend on finding people who share your vision, goals, and quality control standards will be a key management skill. A hit and miss approach to hiring a new member to your team is just too costly. Below are some of the [Click here to read full article...]

2018-12-03T11:51:09-08:00April 29th, 2018|

Raising Prices

Salon owners are struggling to make a profit and combat rising business costs in this tough and competitive economy. Unfortunately, far too many salon owners are trying to find solutions to these challenges by trial and error. Many salon owners have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting stations just to survive. While the cost of  living and business will continue to rise, salon owners will have to find ways to [Click here to read full article...]

2018-04-19T16:23:38-07:00April 22nd, 2018|

Improving Salon Staff Performance & Productivity

Increasing salon staff’s performance and productivity is crucial for any salon's survival. The best way to go about it is by implementing a Benefits & Rewards Compensation System, a reward program within your salon. Before creating such a system, first review your salon goals and objectives---ensure they are clearly defined---and then prioritize your real needs. You must also evaluate your profit and loss statement to see if you can afford to create a rewards program. Once you're sure you can afford one, create an excellent [Click here to read full article...]

2018-03-25T09:24:12-07:00March 25th, 2018|

Salon Owners Summit Conference Cruise

 Join us at our 2019 Salon Owners Summit Cruise Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price, commission wars, [Click here to read full article...]

2018-10-02T09:59:02-07:00March 11th, 2018|

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

2018-06-26T10:24:47-07:00October 15th, 2017|

Building Customer Loyalty to Your Business

"Building customer loyalty to your business will require a powerful communication strategy with your customers." - Jon Gonzales What sets one's salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high priority. Sadly, many salons and hairdressers take their loyal customers for granted and fail to bond with their customers by developing strong personal relationships with them. This kind of behavior [Click here to read full article...]

2017-09-10T12:00:34-07:00September 10th, 2017|

How to Maximize Your Own Personal Growth and Development

"You and only you control your own destiny"   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your goals and expectations or are you always looking for excuses to fail? Are you adapting to the many changes and challenges occurring within our profession? Far too many people depend [Click here to read full article...]

2017-07-23T11:16:34-07:00July 23rd, 2017|

Salon Owners 7 Day Conference Cruise to the Caribbean

Salon Owners Summit Conference Cruise for Salon Owners For too long, salon owners have been combating the many challenges and obstacles of salon ownership in isolation. Your not alone anymore; you are invited to join our new grass roots movement for salon owners on our 7 day  Salon Owners Summit Conference Cruise to the Eastern Caribbean . March 4-10,2019. As salon owners we share a  common ground in trying to build and grow our businesses. Many of our associations that are well intended are not [Click here to read full article...]

2022-04-12T08:37:38-07:00July 16th, 2017|

Finding Quality and Affordable Education

"Live as if you were to die tomorrow, learn as if you were to live forever." - Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products. Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at [Click here to read full article...]

2018-06-30T22:35:57-07:00June 11th, 2017|

Business Mistakes Salon Owners Must Avoid

Some of the best lessons we learn, we learn from our mistakes and failures.These are some of the business mistakes we must avoid if we are to grow a profitable business Unfortunately, learning by trial and error in today's competitive and changing business environment is just too costly. The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, we face an economy that is struggling, staff turnover, price and commission wars, and [Click here to read full article...]

2022-04-12T11:06:48-07:00June 4th, 2017|

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more difficult. Salon owners are struggling to find well trained professionals who are capable of meeting and exceeding higher levels of excellence in meeting high job market and consumer demands without [Click here to read full article...]

2017-10-14T09:26:43-07:00May 28th, 2017|

How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I never measure success and happiness based on money ,  I measure wealth by family, peace of mind, good health, fulfillment and helping others. Of course we all know that money [Click here to read full article...]

2017-03-12T12:31:39-07:00March 12th, 2017|

Turning Business Challenges into Opportunities

"I am a great believer in luck: I find the harder I work to grow my business, the more I experience it." -  Jon Gonzales It’s no secret that the beauty industry is product driven and needs educational reform. Sadly, many salons will fail because far too many salon owners are in denial and will not seek out education with an open mind---especially in regards to business management.  In spite of the many challenges salon owners face daily, I see a coming boom for open [Click here to read full article...]

2017-02-11T14:27:06-08:00February 12th, 2017|

A New Beginning: New Year Resolutions for 2018

     A New Beginning: New Year Resolutions for 2017 "Happiness is that particular sensation you encounter when you're just too busy to feel miserable." - Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let's plan and prepare for a new and successful year for your salon and team.  Although many salon owners had a difficult time making a profit sadly and many more failed. As rising business costs [Click here to read full article...]

2017-12-21T11:02:13-08:00January 3rd, 2017|

Benefits of an Employee Handbook

"When everyone shares the same vision and goals , a positive and professional salon environment will be your reward." -- Jon GonzalesOne of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing your business could be eliminated with an effective and well defined employee handbook.How can you expect your team to perform if they do not understand what is expected and how [Click here to read full article...]

2022-04-12T10:04:27-07:00November 13th, 2016|

Developing an Effective Customer Communication Strategy

  "If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement  long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]

2017-11-07T17:42:23-08:00November 6th, 2016|

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's  team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

2017-01-26T09:44:46-08:00September 18th, 2016|

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