Customer Service & Marketing Tips | Hairdresser Career Development Systems

Earning Customer Trust and Loyalty

Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you." Jon Gonzales As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

Jon2020-10-27T15:34:27-07:00August 10th, 2020|

A New Era In Education

A New Era In Education

"The happiness of your life depends on the quality of your thoughts" Most of our salons are closed due to the Corona Virus. Many of you are worried about how to survive in business while many of our hairdressers are concerned with their livelihoods. My message to you is this virus will end, I hope soon. This is the time to reflect on the past and plan for the future. Our profession will never be the same. Our education and business practices will require new [Click here to read full article...]

Jon2021-03-09T14:57:24-08:00April 26th, 2020|

Don’t Worry or Panic

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

Jon2020-03-22T10:03:31-07:00March 22nd, 2020|

Business Management Seminar

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

Jon2020-02-09T08:50:50-08:00February 9th, 2020|

Personal Development – Unleash The Power Within

Personal Development – Unleash The Power Within

If you want a better life for yourself and your family, you must develop the self discipline and desire to unleash the power within in order to make your goals and dreams a reality. I am often asked is a career in the beauty industry a great profession to enter ? My answer is a resounding yes, if you have and know what it takes to stand above the crowd. This is one of the few professions you can get all the overtime you want [Click here to read full article...]

Jon2020-02-01T14:19:12-08:00February 2nd, 2020|

A Special Preview Announcement from Jon Gonzales

A Special Preview Announcement from Jon Gonzales

A Special Invitation from Jon Gonzales On Monday and Tuesday August 24-25 I will be presenting My 2 day Business Management Seminar in Las Vegas, Nevada. As a salon Owner I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many changes and challenges of salon ownership. Some of the topics I will cover are, new labor laws concerning minimum wage, [Click here to read full article...]

Jon2020-01-19T09:37:13-08:00January 19th, 2020|

My Christmas Wish List for Salon Owners and Stylists

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

Jon2019-12-21T12:51:13-08:00December 22nd, 2019|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge." Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

Jon2019-12-17T15:03:30-08:00January 27th, 2019|

Preventing and Overcoming Staff Turnover

Preventing and Overcoming Staff Turnover

Most of us have lost a staff member from time to time. Some leave because they feel they can advance their career elsewhere, and some are lured by being offered more commissions or booth rental options. Of course client lists are expected to follow when your staff walk out the door. No business can continue to grow with a constant merry-go-round of losing members from your team to your competitors. Any interruption to building and growing your business is a major challenge to salon owners, [Click here to read full article...]

Jon2018-08-16T16:30:55-07:00August 19th, 2018|

Stay in Touch With Your Customers

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well your salon connects with their customers. Many salon owners and hairdressers take their customers for granted and do not develop a strong personal and business relationships with them. This kind of attitude can be devastating to a business. Customers know there are plenty of other salons and prices to choose from. If they don’t feel a sense of loyalty, there will be nothing [Click here to read full article...]

Jon2018-05-28T21:34:43-07:00June 3rd, 2018|

Winning Back Lost Customers

Winning Back Lost Customers

Winning back a lost customer will always be a challenge. As a salon owner, losing a valued customer can be frustrating and disheartening. The key to winning back a lost customer depends on your ability to find ways to turn a lost customer into loyal, long-time customers who will refer friends, relatives and business associates to your business. The consequences of losing customers can be devastating . You lose potential referrals, your salon's reputation, and potential loyal customers with each dissatisfied customer. Losing just one [Click here to read full article...]

Jon2018-06-26T10:24:47-07:00October 15th, 2017|

Building Customer Loyalty to Your Business

Building Customer Loyalty to Your Business

"Building customer loyalty to your business will require a powerful communication strategy with your customers." - Jon Gonzales What sets one's salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high priority. Sadly, many salons and hairdressers take their loyal customers for granted and fail to bond with their customers by developing strong personal relationships with them. This kind of behavior [Click here to read full article...]

Jon2017-09-10T12:00:34-07:00September 10th, 2017|

Business Mistakes Salon Owners Must Avoid

Business Mistakes Salon Owners Must Avoid

Some of the best lessons we learn, we learn from our mistakes and failures.These are some of the business mistakes we must avoid if we are to grow a profitable business Unfortunately, learning by trial and error in today's competitive and changing business environment is just too costly. The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, we face an economy that is struggling, staff turnover, price and commission wars, and [Click here to read full article...]

hcds4you342022-04-12T11:06:48-07:00June 4th, 2017|

Excelling at Customer Service

Excelling at Customer Service

"High end and well managed salons place a high priority on customer service." Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at customer service. Salon owners and hairdressers know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have you ever ever experienced poor customer service experiences at a clothing store, bank, grocery store, or restaurant? If so, you probably decided not to patronize that business again based on [Click here to read full article...]

Jon2016-06-19T11:37:32-07:00June 19th, 2016|

Time Management Tips for Salon/Spa Owners

" Money, I can only gain or lose. But time I can only use. So I must spend my time carefully." Unknown author Time management is a critical skill salon owners must develop in today's tough economy. One of your leading challenges will depend on your ability to find more time developing your business management skills. How do you find time to work long hours a day behind the chair and meet all the challenges of owning a success and profitable business? One of the [Click here to read full article...]

Jon2016-04-22T13:31:24-07:00January 17th, 2016|

Five Tips on Clearly Defining Your Terms of Employment

Five Tips on Clearly Defining Your Terms of Employment

"How can you expect your team to perform if they don't know what's expected and how your expectations will be measured." I’m always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance? The list of chalenges goes on and on. Before you make the decision to add a [Click here to read full article...]

Jon2013-02-24T10:19:28-08:00February 24th, 2013|

Excellence Starts at The Top

Excellence Starts at The Top

" Authority does not make you a leader; it gives you the opportunity to be one." If you can’t manage yourself, how can you expect to manage your team? Whether you like it or not, you are captain of your team. If you expect excellence within your staff, then you must lead the way in developing excellence within yourself as a salon owner. It’s important to understand, that your teams winning attitude starts with you. Your ability to develop a team spirit where everyone [Click here to read full article...]

Jon2022-04-12T09:33:37-07:00March 31st, 2012|

Understanding Hairdresser Needs

Understanding Hairdresser Needs

"A Strong leader makes other people feel valued and appreciated." I believe in the course of trying to grow a successful business we as salon owners, sometimes forget the personal and professional needs of the people that work in our salons. We cannot expect our hairdressers to have the same motivation as ourselves. Not everyone has the same motivations and goals. Your challenge as a salon owner and leader of your team is to understand their needs and blend all these different needs into a [Click here to read full article...]

Jon2012-02-26T01:01:19-08:00February 26th, 2012|

The Benefits of Writing Your Own Blog

The Benefits of Writing Your Own Blog

"You have a wonderful opportunity to inspire and lift the spirits of others." Jon Gonzales With the popularity of social media, salon owners and hairdressers have a great opportunity to build visibility and promote customer loyalty to your business writing your own blog. The purpose of writing a compelling blog post is to inform your loyal customers and attract new customers, by providing useful information that will be benefit your present customers and future customers. By providing non promotional information such as beauty tips, how [Click here to read full article...]

Jon2012-01-29T00:04:19-08:00January 29th, 2012|

Common Mistakes Hairdressers Should Avoid

Common Mistakes Hairdressers Should Avoid

" Identify and learn from your mistakes and build on your successes." Here’s a list of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. By avoiding these simple mistakes, you can improve your earning potential and grow your career. As professionals we must all do our part in raising the image of our profession to a higher level . The following simple guidelines will help us in our efforts at client retention. Irregular Work [Click here to read full article...]

Jon2012-01-19T20:35:02-08:00January 19th, 2012|

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