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Earning Customer Trust and Loyalty

In today’s tough economic environment earning the trust and loyalty of customers should be a high priority. Today’s consumer has more choices and price ranges to choose from when selecting a salon that best suits their beauty needs.Competition is fierce,especially if you want  earn the trust and long term loyalty of your customer especially if […]

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Tips on Growing Your Business

” Progress begins with getting a clear understanding of your obstacles.” Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are […]

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Staff Retention Tips

 “A trial and error approach to staff retention is just costly!” The following guidelines will help you address this very critical business challenge: Poor Hiring Decisions — is  one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring […]

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Balancing Your Life and Business

“Tomorrow will be a better day if we begin today to improve it” Salon owners, do you sometimes feel overwhelmed by the pressures and challenges of owning your own business? Are you combating burnout? Is your business affecting your personal life? Is stress affecting your health? Do you manage your business or does your business […]

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Seven Business Mistakes Salon Owners Must Avoid

“Some of the best lessons we ever learned,we learned from our mistakes and failures.” The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. […]

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Building Your Team

                   “Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building […]

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Time Management Tips for Salon/Spa Owners

” Money, I can only gain or lose. But time I can only use. So I must spend my time carefully.”  Unknown author Time management is a critical skill salon owners must develop in today’s tough economy. One of your leading challenges will depend on your ability to find more time developing your business management […]

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How am I Performing as Your Boss?

“Kind words can be short and easy to speak, but their echos are truly endless” -Mother Teresa As I travel throughout the United States and Canada, meeting thousands of hairdressers and salon owners, there seems to be a wide gap between hairdressers and salon owners understanding and communicating with each others business and educational needs. […]

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Keys to Improving Staff Performance and Productivity

“I do not believe hairdressers perform poorly on purpose;they just have not been properly educated.”  Jon Gonzales Assuming that you have taken the time to hire the right people who share your vision, goals, and educational concepts; your next step to improving your salon’s greatest asset will be in educating and leading your staff to […]

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Why Are So Many Hair Salons Failing?

Why Are So Many Hair Salons Failing? “If we are to find s0lutions to our challenges of salon ownership, we must clearly define our challenges.”  – Jon Gonzales If there are three words that best describe the beauty profession and in particular, the challenges of owning a successful and profitable business; I’d say apathy, change, […]

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Employee Retention Guidelines

” As leader of your team,you must earn the trust and loyalty of your team.” Jon Gonzales Staff turnover will always be a challenge for salon owners, especially with the growing trend towards franchise suites and booth rental. Sometimes one of your peak performers may want to enter another field,or is simply moving from the […]

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Happy Thanksgiving –Let Us Give Thanks

“If the only prayer you said in your whole life was “thank you,” that would suffice.” Meister Eckhart Thanksgiving is always an appropriate time to give thanks for all our blessings. In our hectic schedule; trying  to find time for our business, struggle with a difficult and volatile economy, and trying to find  quality time […]

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Salon Owners Two Day Conference in Las Vegas, Nevada

” Unity among salon owners is strength —when their is collaboration and teamwork among salon owners,wonderful things can happen.” Salon Owner Conference. For too long, salon owners have struggled in meeting the many challenges and obstacles of salon ownership in isolation. Your not alone anymore. As salon owners we share a common bond in trying […]

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Time Management for Salon/Spa Owners —Time is Money

    Overcoming Time Restraints Salon owners must wear many hats while trying to build a profitable and successful business. Marketing expert, human resource expert, managing people, book work, and the heavy duties and responsibilities of owning a business  can seem overwhelming , especially working behind the chair 10-12 hours a day. How does one […]

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Staff Retention Guidelines

“Nothing will improve a person’s more hearing than praise.”   Identifying and Avoiding the Causes of Staff Turnover: More and more salon owners will need to be aware that key members of your staff will be recruited to greener pastures in the form of adverting, post cards, and other means,of course they will be encouraged […]

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Is Everybody on Your Staff on the Same Team?

” The key to successful leadership today is influence,not authority.” – Ken Blanchard One of the many challenges facing salon owners who are trying to grow a successful and profitable business will depend on the salon owner’s  ability to create a team culture. When a staff member refuses to share your vision, your goals and […]

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