Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Crisis or Opportunity

" Failure will never overtake me if my determination to succeed is strong enough" ~Og Mandino The Corona Virus has proven fatal in many industries due to the economy shutdown but particularly for salons and hairdressers.  Many of our salons will not reopen. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing obstacles due to apathy, poor business management skills, and other ongoing challenges even before the corona virus hit us, any economic hit was bound to cause complete [Click here to read full article...]

2020-05-17T13:16:57-07:00May 3rd, 2020|

A New Era In Education

"The happiness of your life depends on the quality of your thoughts"  Most of our salons are closed due to the Corona Virus. Many of you are worried about how to survive in business while many of our hairdressers are concerned with their livelihoods. My message to you is this virus will end, I hope soon. This is the time to reflect on the past and plan for the future. Our profession will never be the same. Our education and business practices will require new [Click here to read full article...]

2021-03-09T14:57:24-08:00April 26th, 2020|

Hairdresser Mistakes to Avoid

This blog post is meant to serve as a reminder of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. I know that this Corona Virus will end, so let's use this time for education and self improvement. "An error doesn't become a mistake until you refuse to correct it." - Orlando Battista By avoiding the simple mistakes listed below, you can improve your earning potential and successfully create a demand for your services. Crossing [Click here to read full article...]

2020-04-12T09:57:59-07:00April 12th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

2020-02-09T08:50:50-08:00February 9th, 2020|

Personal Development – Unleash The Power Within

If you want a better life for yourself and your family, you must develop the self discipline and desire to unleash the power within in order to make your goals and dreams a reality. I am often asked is a career in the beauty industry a great profession to enter ? My answer is a resounding yes, if you have and know what it takes to stand above the crowd. This is one of the few professions you can get all the overtime you want [Click here to read full article...]

2020-02-01T14:19:12-08:00February 2nd, 2020|

A Special Preview Announcement from Jon Gonzales

A Special Invitation from Jon Gonzales On Monday and Tuesday August 24-25 I will be presenting  My 2 day Business Management  Seminar in Las Vegas, Nevada. As a salon Owner I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many changes and challenges of salon ownership. Some of the topics I will cover are, new labor laws concerning minimum wage, [Click here to read full article...]

2020-01-19T09:37:13-08:00January 19th, 2020|

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

2019-12-21T12:51:13-08:00December 22nd, 2019|

Staying Busy After the Holidays

" Finding ways to keep yourself and your team motivated will be your challenge."  Jon Gonzales During the Holiday Season, most salons will be busy,especially if they are well managed. Unfortunately, after the holidays, many salons will experience a slow down period after the holidays. Overcoming the potential slow months of January, February, March and April; this can be a challenging period, especially to our younger workers trying to build a clientele. A tough and competitive economy doesn’t help matters. For this reason I urge [Click here to read full article...]

2019-12-17T15:03:30-08:00January 27th, 2019|

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations."  Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

2018-11-05T11:46:30-08:00November 4th, 2018|

Tips for Beauty School Graduates

“Your graduating from beauty school --- now what!" Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before [Click here to read full article...]

2018-11-10T14:41:26-08:00November 4th, 2018|

Define Your Terms of Employment

"A house divided will never succeed. "   Jon Gonzales Finding, hiring decisions and keeping staff will always be a challenge. I’m always asked the same questions by salon owners. How do I find my diamond in the rough? How do I write my terms of employment? How do I  attract top talent? How do I  establish strong work habits for my team? How do I screen a potential new member to my team? How do I avoid staff turnover?  How do I determine who fits [Click here to read full article...]

2018-10-28T11:16:01-07:00October 28th, 2018|

Good is Not Enough Anymore.

 Good is not enough Anymore   It’s no secret that  salon owners and hairdressers are facing many challenges in trying to build a successful business by  improving salon profits, and raise their standard of living for themselves and  staff. It is time for educational reform focusing on the educational needs of hairdressers and salon owners who represent the heart and soul of the beauty profession. With rising business costs, increasing competition by well managed upscale  salons, new labor laws ,and a changing market place; only [Click here to read full article...]

2018-10-14T10:32:46-07:00October 14th, 2018|

Cheat Sheet to Owning a Successful Business

Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly. You don't have the time, energy, or money to be making mistakes. Trying to run a profitable business and adapting to the many changes occurring within our profession is crucial to survive. The following steps will help you meet the growing challenges  of salon ownership. Be sure to review my cheat sheet to owning a successful business.Don't make salon ownership so complicated. Follow this cheat [Click here to read full article...]

2019-12-17T15:54:41-08:00May 27th, 2018|

Hairdressers: Before You Jump Ship

Far too many hairdressers change jobs without thinking of the long term ramifications of their decision. In today's tough and uncertain economy, changing jobs can be risky especially with our current competitive business climate. When times get tough, you may want to jump ship, but be careful. It may be the biggest mistake of your career. If you're thinking about jumping ship, I do hope that these few tips will help you think clearly before you make a major decision regarding job change. Consider the [Click here to read full article...]

2018-05-20T10:55:38-07:00May 20th, 2018|

Experienced vs. Inexperienced Hairdressers, Who to Hire?

Making your hiring decisions  will be one of your most important decisions when adding a new member to your your championship team as a salon owner. Choosing between experienced vs. inexperienced hairdressers  will be an critical  decision for your business. Selecting committed professionals will depend on finding people who share your vision, goals, and quality control standards will be a key management skill. A hit and miss approach to hiring a new member to your team is just too costly. Below are some of the [Click here to read full article...]

2018-12-03T11:51:09-08:00April 29th, 2018|

Raising Prices

Salon owners are struggling to make a profit and combat rising business costs in this tough and competitive economy. Unfortunately, far too many salon owners are trying to find solutions to these challenges by trial and error. Many salon owners have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting stations just to survive. While the cost of  living and business will continue to rise, salon owners will have to find ways to [Click here to read full article...]

2018-04-19T16:23:38-07:00April 22nd, 2018|

Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser's guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not take the time to learn; far too many [Click here to read full article...]

2018-04-05T15:50:21-07:00October 8th, 2017|

Your Road to Financial Independence

There are plenty of ways to get ahead financially. The first is so basic I'm almost embarrassed to say it: spend less than you earn -- Jon Gonzales The purpose of  writing this blog on this topic is to call your attention to  get you started on planning  your financial security and financial future.   I know most people in our profession will not think this post is interesting, and will ignore this post. In my opinion this information will prove invaluable over time. This is [Click here to read full article...]

2018-08-28T00:29:36-07:00August 13th, 2017|

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